IconoSquare

Iconosquare

The eCommerce boom is well underway and shows no signs of slowing down. Furthermore, online retail is also on an upward curve and the device of choice for browsing online is now the smartphone. All of this puts an emphasis on the importance of social media as a marketing tool.

Social trust – in effect the digital equivalent of word of mouth in which one satisfied customer passes on comments to another – is essential for both online and bricks and mortar business as it engenders brand awareness and loyalty. This is why keeping a close eye on your social media marketing performance – and that of your close competitors – is essential for any growing business.

We’re looking at a tool called iconosquare which has been developed to help in this area and is proving popular. What is iconosquare, how does it work and what benefit can it bring to you and your business? Let’s see if we can answer those questions.

What is Iconosquare?

Put simply iconosquare is a tool that helps you analyse the performance of your social media marketing campaigns. It is data-driven and provides in-depth analysis into your marketing campaigns across Facebook, Twitter, Instagram and LinkedIn – the four most powerful social media platforms for business marketing.

There are various packages within iconosquare that are aimed at a range of customers from small businesses to agencies, and we will be discussing these towards the close of this article. How does iconosquare work and what are the main features?

How Does Iconosquare Work?

With a neat and clear dashboard that displays all the metrics that are important in data analysis, iconosquare is carefully crafted to keep you on top of how your campaigns are operating. For example, you can see at a glance whether your Facebook content is matching the reach of Twitter, and adjust accordingly via data-driven decisions.

Among the most impressive of the features of iconosquare is that of scheduling, which allows the customer to choose the ideal set of circumstances in which to launch an ad or campaign for the greatest impact. We want to move on and look at some of the most innovative features of iconosquare in detail.

Features of Iconosquare

The areas of interest within iconosquare include the following:

–   A customizable dashboard clearly displays the metrics and data you request in scheduled reports. This allows you to compare your social media marketing campaigns and adjust them for greater accuracy in targeting the best leads.

–   Iconosquare allows you to add multiple profiles on your social media platforms for greater reach and improved brand awareness across the board.

–   The automatic content publishing feature enables advanced scheduling of your publication of content. This helps reach the right leads at the right time by way of being scheduled through several metrics. They include the best time to schedule, geolocation targets, first comment scheduling and more. All of this is automatically pre-programmed so saves time and effort.

–   Industry benchmarks are available within iconosquare and allow for constant and accurate views of the industry performance as a whole and of individual competition.

–   Customized and automatic reporting of metrics to those who need to be kept in the know can be scheduled to be delivered completely autonomously thus saving more time that can be used to greater effect elsewhere in the business.

The above is not a comprehensive list of the features and benefits of iconosquare but should give a clear indication of what it is all about. Now let’s talk about the packages available and see if iconosquare suits your marketing budget.

Pricing and Final Word

There are three available packages within iconosquare – Pro, Advanced and Enterprise. The Pro package is the basic option and includes most of the features of iconosquare. It allows up to three profiles, two team members as users, and analysis of one competitor and one hashtag. This is ideal for start-ups and sole traders and – like all the packages – can be scaled as you grow. It is priced at £49 per month ($67 at the time of writing).

Advanced is aimed at smaller and mid-sized growing businesses and enables five social profiles and three team members, as well as five hashtags and competitor analyses. The monthly cost is £79 ($108).

Enterprise is the full package with as many as 10 profiles, unlimited team members and up to 10 competitors, with all of the functions that are offered within iconosquare at a price of £139 ($190) per month.

In summary, iconosquare is a comprehensive and detailed social media marketing analysis tool that enables businesses of all sizes to optimize marketing campaigns for better ROI.