Sales Loves Marketing
- Best for
- Marketers who want quizzes, ROI calculators and assessments that turn website visitors into qualified leads
- Starting price
- $14 per month (Freelancer, annual)
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Outgrow is a no-code builder for interactive marketing content. You use it to create quizzes, calculators, assessments, polls, forms and chatbots that engage website visitors and collect their contact details as leads.
Outgrow describes its tools as a way "to acquire qualified leads". It is not a CRM. It captures leads and passes them to the CRM or email tool you already use.
Who is Outgrow for?
Outgrow suits marketers who want a lead magnet that does more than a static ebook. B2B teams use ROI and pricing calculators to show prospects what they could save. Content and demand generation teams use quizzes and assessments to segment visitors by need. Ecommerce teams use product recommendation quizzes. Freelancers and agencies can start on the smaller plans.
What are Outgrow's main features?
Calculators
Calculators use formulas and conditional logic to give a personal result, such as an ROI estimate or a price quote. They work well on pricing and product pages where buyers want numbers before they talk to sales.
Quizzes and assessments
Quizzes and assessments ask a few questions and give a tailored outcome. They help you learn about a visitor's situation and route the lead to the right follow-up. Read more about lead magnets.
Forms, surveys, polls and chatbots
Outgrow also builds forms, surveys, polls, giveaways and chatbots that guide visitors to a product recommendation or next step. The free plan covers forms and surveys.
Templates, landing pages and integrations
You can embed content on your own site or publish it on an Outgrow landing page. Outgrow names integrations with HubSpot, ActiveCampaign, Mailchimp, AWeber, Keap, Constant Contact, Stripe, PayPal and others.
How much does Outgrow cost?
Prices checked on 31 October 2026 on Outgrow's pricing page:
| Plan | Billed annually | Billed monthly | Leads per month | Users |
|---|---|---|---|---|
| Free Forms/Surveys | $0 | $0 | 100 | 1 |
| Freelancer (Limited) | $14/month | $22/month | 250 | 1 |
| Freelancer Pro | $25/month | $45/month | 1,000 | 1 |
| Startup Basic (new companies) | $35/month | $55/month | 750 | 1 |
| Startup Special (startups and small businesses) | $55/month | $85/month | 1,000 | 1 |
| Essentials | $95/month | $115/month | 7,500 | 3 |
| Business | $600/month | $720/month | 50,000 | 10 |
| Enterprise | Custom | Custom | Custom | Custom |
Plans also limit how many content types and content pieces you can use. A 7-day trial gives access to the Business plan without a credit card. Payments are made upfront for the billing term.
What do users say about Outgrow?
Outgrow is rated 4.7 out of 5 on G2 at the time of checking, from more than 300 reviews. G2 reviewers most often praise ease of use, the conditional logic builder and customer support. Capterra reviewers also mention the templates and helpful chat support.
The most common complaints are price, with some reviewers saying they needed several upgrades to get the features they wanted, a learning curve for complex calculator logic, and limited features on lower plans. A few Capterra reviewers mention the editor crashing.
When should you choose an alternative?
- You mainly need forms and surveys. Look at Typeform, SurveyMonkey or SurveySparrow.
- You want on-site popups and calls to action. Look at ConvertFlow.
- You need full landing pages with A/B testing. Look at Unbounce or Instapage.
For ideas on where interactive content fits, read our guide to the lead generation funnel.
Key features
- Quizzes and assessments. Build quizzes and assessments that give a tailored outcome and ask for contact details.
- Calculators. Create calculators, such as ROI or pricing calculators, with formulas and conditional logic.
- Forms, surveys and polls. Collect answers and feedback with forms, surveys and polls, including on the free plan.
- Chatbots and recommendations. Guide visitors through questions to a product recommendation or next step.
- Giveaways and landing pages. Run contests and giveaways and publish content on Outgrow-built landing pages or embed it on your own site.
- Integrations. Sends leads to tools such as HubSpot, ActiveCampaign, Mailchimp, Keap and Constant Contact, and connects to Stripe and PayPal.
Outgrow pricing
| Plan | Price | Notes |
|---|---|---|
| Free Forms/Surveys | $0 | Forms and surveys only, 100 leads a month, 4 content pieces, 1 user. |
| Freelancer (Limited) | $14 per month billed annually, or $22 billed monthly | 5 content types, 250 leads a month, 5 content pieces, 1 user. |
| Freelancer Pro | $25 per month billed annually, or $45 billed monthly | 7 content types, 1,000 leads a month, 7 content pieces, 1 user. |
| Startup Basic | $35 per month billed annually, or $55 billed monthly | For new companies only. 7 content types, 750 leads a month, 3 content pieces, 1 user. |
| Startup Special | $55 per month billed annually, or $85 billed monthly | For startups and small businesses only. 8 content types, 1,000 leads a month, 6 content pieces, 1 user. |
| Essentials | $95 per month billed annually, or $115 billed monthly | 9 content types, 7,500 leads a month, unlimited content pieces, 3 users. |
| Business | $600 per month billed annually, or $720 billed monthly | All content types, 50,000 leads a month, unlimited content pieces, 10 users. |
| Enterprise | Custom | Custom limits. |
Outgrow FAQ
Does Outgrow have a free plan?
Yes. The Free Forms/Surveys plan costs $0 and covers forms and surveys with up to 100 leads a month. Outgrow also offers a 7-day trial of the Business plan without a credit card.
How much does Outgrow cost?
On 31 October 2026 paid plans started at $14 per month billed annually ($22 monthly) for the limited Freelancer plan. Essentials cost $95 per month billed annually and Business $600, with Enterprise on request.
What can you build with Outgrow?
Calculators, quizzes, assessments, product recommendations, polls, forms, surveys, chatbots, giveaways and landing pages, all without code.
Is Outgrow a CRM?
No. Outgrow captures leads with interactive content and sends them to your CRM or email tool, such as HubSpot, ActiveCampaign or Mailchimp.