TraceDock is a tool that helps websites overcome the problem of ad-blocking and tracking prevention. These are both built into many web browsers including the popular Edge, Firefox, Opera, Vivaldi and others. What does this mean? Basically, Google Analytics is the tool you want to be picking up your ads and delivering the information you need to analyse performance. These browsers have built in systems that interrupt this.
For example, TraceDock advises that 36% of internet users operate browsers such as these that block ad tracking. 47% use an individual ad-blocker. This means your paid-for marketing ads are not being seen by great numbers of potential customers.
TraceDock overcomes this by way of clever technology that is at first simple and also effective. Pricing is by number of page views per month on a sliding scale, and by number of different domains. Let’s talk some more about how TraceDock works.
- Get all the insights you want from you campaigns
- Future proof data collection
- Dutch Company which means they have to comply heavily with GDPR
- Less responsive customer support
How Tracedock Works
The impact of ad-blockers and tracking prevention can be severe as the above-mentioned statistics indicate. TraceDock works alongside Google Analytics. By operating as a first party data collection tool it can return the missing information to your website, as it runs in parallel on your sub-domain. Put simply, it helps overcome the following built-in systems on popular browsers:
- Safari – the Apple browser includes an Intelligent Tracking Prevention (ITP) system that allows cookies to remain active for no more than 7 days, and often less. This can relegate returning viewers or customers to the status of new ones and is detrimental to data analysis.
- Firefox – Firefox uses an Enhanced Tracking Prevention tool that actively blocks information from being forwarded to Google Analytics or other marketing analysis tools, rendering those customers invisible in your data.
- Microsoft Edge – this popular browser does as Firefox and blocks data transfer, rendering the consumer invisible.
These are just three of the many browsers that incorporate data blocking and ad blocking technology which TraceDock can help you overcome.
How TraceDock Works with ITP
TraceDock will know when the ITP on Safari, for example, is blocking a cookie. What it does is apply its own cookie – a copy – to a subdomain of your site. This is a cookie placed ‘server-side’ – in other words, away from the influence of the browser – and can remain in place and accessible in data research for up to 180 days.
How TraceDock Works with ETP and Ad-blockers
The same process is applied with ETP and with ad-blockers, overcoming the problem of lack of information that is caused by actively blocking the transfer of information. TraceDock sends the information to the subdomain, which is then transferred to Google Analytics for the purpose it is needed.
This efficient and effective method does not remove the barriers but overcomes them and enables all such data normally lost or blocked to be utilised as the user wishes.
How To Install TraceDock
TraceDock is surprisingly easy to set up and get started. Users can do it themselves by adding one line of code and creating a sub-domain. It’s then pretty much ready to go once you add your events and cookie preferences, and you can start getting information that would otherwise have been blocked. TraceDock complies with the privacy laws regards data storage and is committed to overseeing that all data is treated with due care and attention.
TraceDock is offered in a variety pf price plans designed to appeal to different sized businesses and various budgets. The base level is for users with up to 500,000-page views a month, allows for three domains and at the time of writing is €49 per month. The sliding scale goes up to 15million pages and 20 domains for €849 per month. Above that, customers are advised to get in touch for a custom quote. There are also Partner Plans for agencies that may be worth checking out.
TraceDock is a worthwhile investment for businesses who use online marketing as a core in their lead-gathering routine. The losses that come about thanks to blocking by many browsers may not be readily known, yet as the figures mentioned earlier here confirm they can be quite considerable.
Easy to use, sensibly priced and compliant with all privacy requirements, TraceDock offers a way of improving data capture by getting around ad-blockers and in-server prevention. Installing this tool could potentially increase lead generation and enhance data analysis by a great degree. Check TraceDock out further and have a look at the Partner Plans and other possibilities.