Klipfolio review: Klips and PowerMetrics pricing

Klipfolio is a Canadian analytics company with two products. Klips builds custom dashboards and client reports from many data sources. PowerMetrics keeps one governed set of business metrics that teams and AI tools can explore.

Who is Klipfolio for?

Klips suits agencies that report to clients and teams that want custom dashboards without hiring a developer, but are comfortable with spreadsheet-style formulas. Klipfolio's own homepage pitches it as "spreadsheet power with dashboard clarity". Every Klips plan includes unlimited users, so cost depends on dashboards and refresh speed, not seats.

PowerMetrics suits growing companies that want consistent metric definitions across teams, self-serve analysis and AI assistants that can query the same numbers.

What are Klipfolio's main features?

Klips dashboards

A dashboard in Klips is built from Klips, single visualizations such as a chart, table or number. You pull data in, shape it with formulas and data modelling, and arrange the Klips on a dashboard. A template gallery helps you start.

Data connections

Klips connects directly to more than 130 services, including ad platforms, CRMs and accounting tools. It also reads spreadsheets, databases and REST APIs, which is useful when a source has no ready-made connector.

Client reporting

Agencies can share a dashboard by published link, send scheduled and PDF reports, and add their own logo. Klipfolio also runs a partner program for agencies. If you are deciding what to report, our guide to marketing KPIs is a good start.

PowerMetrics

PowerMetrics centres on a metric catalog: certified metrics with tags and access controls. On top of that it offers automatic metric overviews, forecasting, dashboards, goals and alerts. The Professional plan adds connections to data warehouses and semantic layers, plus an MCP server and metrics API for AI tools.

How much does Klipfolio cost?

Prices checked on 31 October 2026 on Klipfolio's and PowerMetrics' pricing pages, in US dollars:

Plan	Billed yearly	Billed monthly	Main limits
Klips Base	$120/month	$140/month	3 dashboards, 4-hour refresh
Klips Grow	$190/month	$220/month	10 dashboards, hourly refresh
Klips Team	$310/month	$350/month	20 dashboards, 15-minute refresh, SSO
Klips Team+	$600/month	$690/month	40 dashboards, up-to-the-minute refresh
PowerMetrics Launch	$24/month, starts at 2 users	Not shown	50 metrics
PowerMetrics Professional	$35/month, starts at 3 users	Not shown	200 metrics

There is no free plan. Klips has a 14-day free trial without a credit card, and PowerMetrics has a 30-day trial.

What do users say about Klipfolio?

Klipfolio is rated 4.5 out of 5 from 257 reviews on G2 at the time of checking. Reviewers often praise how easy simple dashboards are to build, the wide range of data connections and helpful support.

Common complaints on G2 are the learning curve once a dashboard combines several sources and complex formulas, slow loading with large data sets, and fewer chart options than tools such as Power BI. Some reviewers dislike that faster data refresh costs more, and one reported that a promised connector did not work.

When should you choose an alternative?

Your data lives mostly in Google products. Google Data Studio is Google's own report builder. It was called Looker Studio until Google restored the old name in April 2026.
You want KPI dashboards with less formula work. Compare Databox.
You mainly need to move marketing data into a warehouse or spreadsheet. Look at Supermetrics or Funnel.

Browse more analytics tools.

Key features

Klips dashboards. Build dashboards from individual visualizations, called Klips, with a spreadsheet-style formula editor and data modelling.
Data connections. Connects directly to more than 130 services, plus spreadsheets, databases and REST APIs.
Client reporting. Share dashboards by published link, send scheduled reports and PDF reports, and add your own logo.
PowerMetrics metric catalog. A central catalog of certified metrics with access controls, so teams and AI tools use the same definitions.
AI and MCP access. PowerMetrics offers integrated AI, SQL access and an MCP server so AI assistants can query your metrics.

Klipfolio pricing

Plan	Price	Notes
Klips Base	$120 per month billed yearly, or $140 billed monthly	3 dashboards, unlimited users, data refresh every 4 hours, PDF reports and a template gallery.
Klips Grow	$190 per month billed yearly, or $220 billed monthly	10 dashboards, hourly refresh, adds published links and scheduled reports.
Klips Team	$310 per month billed yearly, or $350 billed monthly	20 dashboards, refresh every 15 minutes, adds single sign-on.
Klips Team+	$600 per month billed yearly, or $690 billed monthly	40 dashboards, up-to-the-minute refresh, custom onboarding and priority support.
PowerMetrics Launch	$24 per month billed yearly, starts at 2 users	50 metrics, 4-hour refresh, pre-built metrics and dashboards. Extra users $288 per user per year.
PowerMetrics Professional	$35 per month billed yearly, starts at 3 users	200 metrics, hourly refresh, adds data warehouse and semantic layer connections, MCP server and metrics API. Extra users $420 per user per year.

From the vendor's pricing page on October 31, 2026. Prices can change; check the vendor's site before you buy.

Klipfolio FAQ

Does Klipfolio have a free plan?

No free plan was listed on 31 October 2026. Klips has a 14-day free trial without a credit card, and PowerMetrics has a 30-day free trial on its paid plans.

How much does Klipfolio cost?

On 31 October 2026 Klips started at $120 per month billed yearly ($140 billed monthly) for 3 dashboards. PowerMetrics started at $24 per month on a yearly subscription for its Launch plan, which starts at 2 users.

What is the difference between Klips and PowerMetrics?

Klips is a dashboard builder for custom, pixel-level dashboards and client reporting. PowerMetrics is a metrics platform that keeps one governed set of metric definitions for self-serve analysis and AI tools. Klipfolio says both products are built and owned by Klipfolio.