Sales Loves Marketing
- Best for
- B2B marketing and sales teams that want to know which companies visit their website and follow up while interest is fresh
- Starting price
- $79 per month, billed yearly
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Leadfeeder shows you which companies visit your website. It matches anonymous traffic to companies, scores how well each one fits your ideal customer profile, and lets sales and marketing act on that interest with alerts, CRM sync, contact data and ads.
Most B2B buyers research quietly before they fill in a form. Leadfeeder is built for that gap: it turns visits that leave no trace into a list of named accounts.
What happened to Leadfeeder and Dealfront?
Leadfeeder, a Finnish company, merged with the German data provider Echobot in 2022. The combined company later traded as Dealfront and sold Leadfeeder as part of a wider platform. In March 2026 it announced that Dealfront is now Leadfeeder, so the website visitor product gives its name to the whole company again. The legal entity behind it is Dealfront Group GmbH.
Who is Leadfeeder for?
Leadfeeder suits B2B companies with steady website traffic and a clear target account list. Marketing teams use it to see which channels bring the right companies. Sales teams use it to follow up with accounts that are reading pricing or product pages. It also fits account-based marketing, because you can watch a list of target accounts and get alerted when they visit.
It identifies companies, not individual people. Sites with very little traffic will see few identified companies.
What are Leadfeeder's main features?
Web Visitors
Leadfeeder identifies the company behind each visit and shows which pages it viewed, how long it stayed and how strong its interest looks. You can filter by fit and intent and push the best accounts to your CRM. Read more about spotting your ideal customers on your website.
Web Insights
Web Insights is B2B website analytics built around companies instead of sessions. It compares channels, campaigns and pages by the quality of companies they bring, and you can ask questions in plain language to get a report.
Companies, Lists and AI enrichment
A company and contact database lets you define your ICP and build audiences. AI enrichment adds company and contact data and is paid with credits.
Campaigns
You can show B2B display ads to target accounts and retarget visiting companies on Google and LinkedIn ads. This also helps you see which companies your paid traffic brings.
Integrations
Leadfeeder syncs with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics and Zoho, sends Slack and email alerts, and offers an API and an MCP server.
How much does Leadfeeder cost?
US prices checked on 1 November 2026 on Leadfeeder's pricing page:
| Plan | Billed yearly | Billed monthly | What it adds |
|---|---|---|---|
| Lite | Free | Free | Last 100 companies per month, 7-day history |
| Discover | From $79/month | From $113/month | Full profiles, alerts, CRM sync, API |
| Activate | From $369/month | From $527/month | Verified contacts, intent filters, display ads |
| Scale | From $599/month | Not offered | Free data export, dedicated CSM |
| Enterprise | Custom | Custom | Custom volumes |
Your price tier depends on how many unique companies Leadfeeder identifies on your site each month. Every plan includes unlimited users and unlimited tracked domains. Paid plans come with a 14-day free trial without a credit card.
What do users say about Leadfeeder?
Leadfeeder is rated 4.3 out of 5 on G2 from 870 reviews at the time of checking. G2's summary says users value its lead generation insights, accurate company identification for ABM, ease of use, contact information and the HubSpot and Salesforce integrations.
The most common complaints on G2 are data accuracy issues, incomplete data on decision makers that needs extra research, and technical problems with some integrations.
When should you choose an alternative?
- You need contact data more than visitor data. Look at a B2B database such as Cognism or UpLead.
- You want to know what visitors do on the page, not who they are. Use a behavior tool such as Hotjar.
Browse more lead generation tools.
Key features
- Web Visitors. Identifies the companies behind anonymous website visits and shows the pages they read and how well they fit your ideal customer profile.
- Web Insights. B2B website analytics that report channels, campaigns and pages by the companies they bring, with AI explanations and plain-language questions.
- Companies and Lists. A company and contact database for building ICP audiences, with AI enrichment paid in credits.
- Campaigns. B2B display ads to target accounts, plus retargeting of visiting companies on Google and LinkedIn ads.
- Alerts and CRM sync. Real-time Slack or email alerts when target accounts visit, and sync with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics and Zoho.
Leadfeeder pricing
| Plan | Price | Notes |
|---|---|---|
| Lite | $0 | Free forever. Unlimited users, 7-day visitor history, the last 100 identified companies per month and channel, campaign and page reports. |
| Discover | From $79 per month billed yearly, or $113 billed monthly | Price rises with the number of companies identified per month (from up to 50). Adds full company profiles, Google and LinkedIn ad reports, AI reports, real-time alerts, CRM sync and API and MCP access. |
| Activate | From $369 per month billed yearly, or $527 billed monthly | Priced by identified companies and credits. Adds verified emails and phone numbers, intent filters, B2B display campaigns, CRM automations and AI prospect lists. |
| Scale | From $599 per month, billed yearly only | Adds free company data export, automatic CRM data updates and a dedicated customer success manager. |
| Enterprise | Custom | Custom identification and credit volumes with a dedicated team. |
Leadfeeder FAQ
Is Leadfeeder free?
There is a free Lite plan with unlimited users, a 7-day visitor history and the last 100 identified companies per month. Paid plans add full company profiles, alerts, CRM sync and contact data.
How much does Leadfeeder cost?
On 1 November 2026, viewed from the US, Discover started at $79 per month billed yearly or $113 billed monthly. Activate started at $369 and Scale at $599 per month billed yearly. The price depends on how many companies Leadfeeder identifies on your site each month.
What happened to Dealfront?
Leadfeeder merged with the German data company Echobot in 2022, and the combined company later traded as Dealfront. In March 2026 it announced "Dealfront is now Leadfeeder", so the platform is sold under the Leadfeeder name again.
Does Leadfeeder identify individual visitors?
No. Leadfeeder identifies companies from their website traffic, not individual people. Paid plans can then show verified contacts at those companies from its database.