Sales Loves Marketing
- Best for
- Mid-size and larger B2B revenue teams with steady website traffic that want form fills turned into booked meetings with the right rep
- Starting price
- $1,250 per month (15 seats)
- Free plan
- ✗ No
- Free trial
- ✗ No
Chili Piper is an inbound conversion platform for B2B sales and marketing teams. It qualifies website leads, routes them to the right rep and lets them book a meeting straight from a form or chat, with AI agents to engage visitors who are not ready yet. Plans start at $1,250 per month for 15 seats.
Who is Chili Piper for?
Chili Piper suits mid-size and larger B2B companies with steady inbound traffic and a sales team of SDRs and account executives. The value grows with lead volume: the more demo requests you get, the more it matters that each one reaches the right rep quickly. With plans from $15,000 a year, it is not built for small teams that only need a booking link.
What are Chili Piper's main features?
Form-to-meeting booking
This is the core of the product and the successor to what the old page called Concierge. When a qualified lead submits a web form, Chili Piper shows the right rep's calendar on the spot, so the lead books before leaving the page. It also books from marketing emails in HubSpot, Pardot and Marketo, from third-party tools such as G2 and LinkedIn, inside your product and around events. Hot leads can be connected to a rep live from the form.
Lead routing
Routing assigns every lead, contact and account to the right owner in your CRM. Territories and assignment rules sit in one table, rules can be reused across forms, chat and handoffs, and leads can be distributed evenly across the team. SDRs can book the right account executive in one click.
ChiliCal scheduling
Every seat includes ChiliCal, Chili Piper's scheduling links that log meetings to the CRM automatically. It replaces the old Instant Booker. Large teams can buy ChiliCal on its own.
Chat and AI agents
Growth includes chat journeys that qualify and route visitors, and live chat with your team. Scale adds a Chat AI trained on your content that answers, qualifies and books around the clock, voice and video agents, account identification and personalised messages for returning visitors. Agents also filter spam and prepare reps for meetings, and an MCP server lets teams run Chili Piper from ChatGPT, Claude or Gemini.
How much does Chili Piper cost?
Prices checked on 1 November 2026 on Chili Piper's pricing page, in US dollars:
| Plan | Starting price | Seats included | Extra seats |
|---|---|---|---|
| Growth | $1,250 per month ($15,000 per year) | 15 | $45 per seat per month |
| Scale | $3,500 per month ($42,000 per year) | 30 | $50 per seat per month |
| Enterprise | Talk to sales | From 250 | Volume pricing |
| ChiliCal standalone | $12 per user per month | Minimum 200 | Not applicable |
Contracts run for one to four years, with 15% off for two years, 25% for three and 40% for four. The pricing page does not mention a free plan or trial; you start with a demo.
What do users say about Chili Piper?
Chili Piper is rated 4.6 out of 5 on G2 from more than 700 reviews at the time of checking. G2's review summary says users most often praise ease of use, scheduling without back-and-forth emails, and knowledgeable customer support during setup.
The most common complaints on G2 are the price and unexpected costs, a learning curve for non-technical team members, troubleshooting complex setups that depend on an admin, and limited customisation.
When should you choose an alternative?
- You only need booking links and simple round-robin. Calendly is cheaper and offers lead routing on its higher plans.
- You already run marketing on HubSpot. Check what HubSpot forms and meeting links cover before adding another tool.
- You want to know which companies visit your site. See Leadfeeder.
Browse more sales engagement tools.
Key features
- Form-to-meeting booking. Shows a rep's calendar right after a web form is submitted, so qualified leads can book before they leave the page.
- Lead routing. Assigns leads, contacts and accounts to the right owner in the CRM using rules and territories managed in one table.
- ChiliCal scheduling links. Included with every seat; scheduling links that log meetings to the CRM automatically.
- Chat journeys and Chat AI. Chat that qualifies and routes visitors, live chat with your team, and on Scale an AI chat trained on your content that books meetings 24/7.
- Follow-up and re-engagement. Sends a follow-up from the lead's own rep when a buyer misses a meeting or abandons a form.
- MCP and AI agents. Agents that filter spam and prepare reps for meetings, and an MCP server to run Chili Piper from ChatGPT, Claude or Gemini.
Chili Piper pricing
| Plan | Price | Notes |
|---|---|---|
| Growth | From $1,250 per month ($15,000 per year), 15 seats included | Extra seats $45 per seat per month. Form-to-meeting booking, routing, chat journeys, live chat, follow-ups and 45,000 AI credits a year. |
| Scale | From $3,500 per month ($42,000 per year), 30 seats included | Extra seats $50 per seat per month. Adds 24/7 Chat AI, voice and video agents, account identification, personalisation and 150,000 AI credits a year. |
| Enterprise | Talk to sales | Everything in Scale from 250 seats, with volume pricing and more AI credits. |
| ChiliCal standalone | $12 per user per month, minimum 200 seats | Scheduling links that log to the CRM, without routing or AI credits. |
Chili Piper FAQ
What does Chili Piper do?
Chili Piper turns inbound interest into booked meetings. When a lead fills in a form, chats or returns to your site, it qualifies them, routes them to the right rep and shows that rep's calendar so the meeting is booked straight away.
How much does Chili Piper cost?
On 1 November 2026 Chili Piper listed Growth from $1,250 per month ($15,000 per year) with 15 seats and Scale from $3,500 per month ($42,000 per year) with 30 seats. Enterprise starts at 250 seats with volume pricing. ChiliCal on its own costs $12 per user per month with a 200-seat minimum.
Does Chili Piper have a free plan or trial?
The pricing page did not mention a free plan or free trial when checked on 1 November 2026. Every plan is bought through a demo with sales, and multi-year contracts get discounts.
Is Chili Piper only a scheduling tool?
No. Scheduling (ChiliCal) is included with every seat, but the paid plans are built around lead qualification, routing, chat and AI agents that engage website visitors.