Increase your website conversion with live social proof

Proof Features

The modern consumer is a demanding one. Online retail and e-commerce have become a powerful medium in the 21st century, and marketing is a key element in any business’s success. Even if your business is not online you will have a website, and that is – for many people – the first port of call. A website is among the most powerful marketing tools of all, yet most businesses don’t use them to their full potential.

There was a time when setting up a website was enough, and that was it. Now, there is much more required if you want to make your business the one that stands out. Search Engine Optimization is an important element to getting your website high in the Google rankings, but the consumer wants more. What they are looking for is more of an experience than a simple transaction, and they want to be treated personally.

How do you ensure your customers get what they want? Proof is a tool that is designed to help personalize a website for each viewer and has been shown to increase conversions for many businesses who already use it. Let’s have a look at how proof works and talk about a few of its features.


  • Great way to increase conversion
  • Social proof in a digital way


  • Can be considered annoying


How Proof Works

There are many tools on the market that offer similar to Proof, so why does this one stand out? Proof allows you to adapt your website for different sets of users. It does so without the need for coding ability or experience, which is a major bonus. You can alter the text, images, and other elements of your site to suit particular viewers, and it can be done very quickly using templates that are carefully designed to suit.

Proof uses various aspects of a visitor’s make-up to decide on their personalized journey. For example, you could show a different landing page for a new customer to that seen by a repeat client. You can personalize by industry type, business size, where they are in the buying journey and more, all by use of simple forms that anyone can work with. The analytics tool that is part of the Proof package does a lot of the work for you.

Proof splits its functions into two distinct sections – Experiences and Pulse – so let’s have a closer look at each of these.

Proof Experiences

Experiences encompasses the features as described above, in which you can personalize a website to suit your viewer’s traits. Regular customers, for example, don’t need to see an introductory page as they know what they are looking for, while fresh leads can be given a page that invites them to look further or introduces them to the products or services you offer.

Experiences can be tailored in many ways – we covered the important areas above – yet it is in the analytics that this feature of Proof comes into its own. Being able to follow the customer journey means you can tailor your site and personalize it further, and many businesses that use Proof have reported increased lead conversions as a result.

Also included in Experiences are a wider variety of cleverly designed templates suitable for many different businesses, as well as the editor that needs no coding experience.


The Pulse element of Proof is about building Social Proof, a factor often overlooked but one that is important to the modern consumer. Social media plays a big part in engendering brand loyalty, so if you can show your viewers you have credibility in that area, you will increase your leads.

Pulse does this by offering you the ability to display recent transaction counts on your website and provide information with ‘Live Visitor Count’ – which is self-explanatory – and the feature known as ‘Hot Streaks’. This is especially interesting as it shows the numbers of people who have recently taken action on your site, and consumers like sites that are popular and well attended. What do we think of Proof overall?


Proof attends to two of the most problematic and often-overlooked areas of online marketing – personalization and social proof. It does so using well-designed features and tools – we appreciate the no coding required aspect as most users will – and the templates supplied are impressive.

The price brackets for Proof are based on a sliding scale of unique visitors per month and are very reasonable, and there are many resources included such as a course on personalization which will come in useful. All in all, Proof is an interesting package that will help businesses of all kinds get to grips with the requirements of the modern consumer and has been proven to help boost lead generation.

Social proof is a marketing technique based primarily on peer pressure that can be used to take pressure off the minds of potential customers by showing them what others are buying, using, and enjoying certain products and services. It can be very powerful because consumers don’t want proof that comes from brands trying to make money, but from others like them.
It is an online conversion improvement solution, whose mission is to facilitate the increase of leads and sales to companies by showing social proof in real-time. Visitors to a page will see notifications when other users sign up or make a purchase. Observing this creates trust in the visitor, leading to more conversions.
A/B testing, mobile access, alerts and notifications, statistical and funnel analysis, ROI analysis and tracking, reporting/analysis, visual editor, campaign, lead, ecommerce and visitor management, webpage integration, real-time notifications, conversion rate optimization, data profiles, campaign or audience targeting, conversion and visitor tracking, multiple languages, and widgets.
Pulse, from Proof, can be used in all types of online business that fosters potential customers and commerce through a website or web page. The sectors that use this platform the most are SaaS, e-commerce, travel agencies, memberships, the real estate sector, the course sector, among others.
Once the marketing pixel is installed on a website, the code is copied to the pages transparently and every time there is some type of activity from other visitors on the site (purchases, registrations, etc.). Social proof notifications are displayed. This offers security and influences visitors to turn them into buyers. Links to landing page programs, CRM, CMS, or online publishing platforms are also provided.
The plans and prices are: Basic plan with a cost of $ 29.00 per month, the Business plan with a cost of $ 129.00 per month, the Premium plan has a cost of $ 199.00 per month, the Platinum plan with a cost of $ 299.00 per month. They also have Custom plan, whose price varies according to the required functions.


Price Range



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