Brevo (formerly Sendinblue)

Brevo, called Sendinblue until 2023, is an email and multichannel marketing platform for small and mid-sized businesses. It combines email campaigns, marketing automation, SMS and transactional email, and it has a free plan that sends up to 300 emails per day. Paid marketing plans start at $9 per month.

Who is Brevo for?

Brevo suits small businesses, solo founders and growing marketing teams that want email marketing and automation without a large monthly bill. Its plans are priced mainly by the number of emails you send each month, so a business with a modest sending volume can keep costs low. Larger teams can move up to Professional or Enterprise for more channels, seats and data features.

What are Brevo's main features?

Email campaigns

You build emails in a drag-and-drop editor or start from templates sorted by industry. An AI content generator drafts subject lines and email copy and adjusts the tone. Starter and above add advanced segmentation based on demographics, website activity, campaign engagement and custom events.

Marketing automation

Brevo's workflows send messages when a contact signs up, visits a page or triggers a custom event. Typical uses are welcome series, abandoned cart reminders and birthday emails. The Free plan includes automation for up to 2,000 contacts, and Standard adds unlimited multi-step workflows, A/B testing and send time optimisation. For background, read our guide to drip marketing.

Other channels and transactional email

SMS is available on every paid plan, with credits sold separately. Professional adds WhatsApp, pop-ups and web and mobile push. Every plan can also send transactional emails, such as receipts and password resets, through Brevo's API and SMTP relay.

Sales CRM

Brevo sells separate sales plans with custom pipelines, sales automation and chat. These are priced apart from the marketing plans.

How much does Brevo cost?

Prices checked on 1 November 2026 on Brevo's pricing page, in US dollars:

Starter and Standard prices are for monthly billing, and yearly billing saves 10%. Brevo's pricing reference also sets a contact limit per email tier: at the entry tier of 5,000 emails per month, Starter and Standard allow up to 500 marketing contacts. Check the tier that matches your list before you buy.

What do users say about Brevo?

Brevo's marketing platform is rated 4.5 out of 5 on G2 at the time of checking. Reviewers most often praise how easy it is to set up and use, its deliverability and the value of the free plan compared with other email tools.

The most common complaints on G2 are limited template flexibility and automation depth, the cost of SMS, and a learning curve for some features. A smaller group of reviewers mentions support problems or account suspensions.

When should you choose an alternative?

• You need more advanced automation. ActiveCampaign offers deeper conditional logic and a large library of automation recipes.
• You want marketing on the same record as your CRM. HubSpot Marketing Hub is built on the HubSpot CRM.
• You mainly want simple newsletters with a free start. Mailchimp is a common choice.

Browse more email marketing tools or marketing automation tools.