Sales Loves Marketing
- Best for
- Brands and agencies that want to outsource link building and brand mentions instead of running outreach themselves
- Starting price
- $100 per placement (Starter)
- Free plan
- ✗ No
- Free trial
- ✗ No
Respona is now a done-for-you link building service. You choose a publisher tier and your target pages, and Respona finds sites, writes the content and gets your brand mentioned and linked, charging per placement.
What happened to Respona's outreach software?
Respona began as self-serve software for link building and digital PR outreach: you searched for prospects, found email addresses and sent personalized sequences from one tool. In an August 2026 interview with Latka, Respona's Farzad Rashidi said the company had pivoted to a done-for-you model over the previous eighteen months. The current website sells placements, not outreach software.
Who is Respona for?
The service suits brands, agencies and resellers that want more backlinks and brand mentions but do not want to run outreach in-house. Respona markets the placements as a way to rank in Google and to be mentioned in AI answers.
How does Respona work?
You enter your landing pages, anchor texts and preferred publisher tier. Respona looks for sites that rank for keywords similar to yours, studies what content ranks, writes an article with a mix of AI research and human writers, and publishes it. You track every placement in a dashboard. Respona says it only uses real sites with genuine traffic and no private blog networks, and that every placement you order is guaranteed to go live.
You can let Respona choose everything, or pay extra to approve each domain first. Formats include product reviews, listicles, comparison guides, news pieces and contextual mentions.
How much does Respona cost?
Prices were checked on Respona's pricing page on 1 November 2026, in US dollars.
| Tier | Price per placement | Publisher DR | Publisher monthly traffic |
|---|---|---|---|
| Starter | $100 | 20+ | 100 to 5K |
| Standard | $160 | 30+ | 100 to 10K |
| Authority | $240 | 40+ | 500 to 20K |
| Power | $400 | 50+ | 1K to 30K |
| Elite | $500 | 60+ | 1K to 100K |
Monthly subscriptions earn volume discounts: 10% at $3,000 per month, 20% at $5,000 per month, and up to 60% at the highest spend. Express delivery and domain pre-approval cost extra. There is no free plan or trial.
What does Google say about paid placements?
Google's spam policies list "buying or selling links for ranking purposes" as link spam. That includes paying for articles whose links pass ranking credit. Google also says paid links are acceptable when marked with a rel="sponsored" or rel="nofollow" attribute. Before buying placements from any provider, ask how the links are marked and weigh the risk of a manual action.
What do users say about Respona?
Respona's site shows 4.8 out of 5 from more than 200 reviews and calls itself a High Momentum Leader on G2. On Capterra, reviewers commonly praise ease of use and well-organized outreach, and some call it expensive for startups. Most of these reviews were written about the earlier self-serve software, so they say little about the placement service.
When should you choose an alternative?
- You want to run outreach yourself: use an email outreach tool such as lemlist or Mailshake with a contact finder like Hunter.
- You want to find link opportunities first: research competitors' backlinks with Ahrefs or Semrush.
- You want earned media rather than paid placements: see our guides on press releases and link building strategy.
Key features
- Done-for-you placements. Respona finds publishers, writes the content and gets it published, and says every ordered placement is guaranteed to go live within the agreed time.
- Publisher tiers. You choose a tier by the publisher's Domain Rating and monthly traffic, from DR 20+ to DR 60+.
- Content formats. Placements can be product reviews, listicles, comparison guides, news or contextual mentions in existing articles.
- Control over anchors and domains. You set landing pages and anchor texts, and for an extra fee you can pre-approve every domain or set rules such as specific country domains.
- Turnaround options. Standard delivery takes 28 days; Express delivery in 14 days costs extra.
- Placement dashboard. Track every placement and its status in real time from your Respona account.
Respona pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $100 per placement | Publisher DR 20+, monthly traffic 100 to 5K |
| Standard | $160 per placement | Publisher DR 30+, monthly traffic 100 to 10K |
| Authority | $240 per placement | Publisher DR 40+, monthly traffic 500 to 20K |
| Power | $400 per placement | Publisher DR 50+, monthly traffic 1K to 30K |
| Elite | $500 per placement | Publisher DR 60+, monthly traffic 1K to 100K |
| Subscribe and save | 10% off at $3,000 per month, 20% off at $5,000 per month, up to 60% off | Discounts grow with monthly spend |
Respona FAQ
Is Respona still an outreach tool?
Not in the way it used to be. Respona started as self-serve outreach software for link building and PR. Its website now sells a done-for-you service where Respona finds publishers, writes the content and places it, and you pay per placement.
How much does Respona cost?
On 1 November 2026 the pricing page listed placements from $100 (Starter, DR 20+) to $500 (Elite, DR 60+). Monthly subscriptions earn discounts, from 10% at $3,000 per month up to 60% at the highest spend.
Is paying for link placements allowed by Google?
Google's spam policies list buying links for ranking purposes as link spam, including paid articles with links that pass ranking credit. Google says paid links are fine when they carry a rel="sponsored" or rel="nofollow" attribute. Ask any placement provider how links are marked before you buy.
How long do Respona placements take?
Respona states a standard turnaround of 28 days, or 14 days with the paid Express option.