SurveyMonkey Review 2021

Market research once involved interviewers stopping people on the street or visiting their homes to ask a series of questions about different brands. Nowadays it’s done digitally, via online surveys. Many businesses ask existing or potential customers to complete short surveys as a way of gathering data and accessing potential leads. They can be successful but need to engage the consumer. Among the leading names in online survey creation is SurveyMonkey. Following we will explain what SurveyMonkey is, look at its main features, and talk about the various packages available.

What is SurveyMonkey?

SurveyMonkey is a survey and questionnaire software package that allows users to create various levels of survey – from simple to advanced – depending on the package chosen. It has many users and is often reviewed as easy to use and effective. Surveys are created by the user and consumers – either existing customers or potential leads – are invited to complete the survey. Often this is done via social media platforms. 

SurveyMonkey is intended for use by businesses looking for leads, for internal analysis and development, and to build a picture of the market. Let’s have a look at how it is used in different circumstances.

Customer Satisfaction

Used to determine customer satisfaction, SurveyMonkey is a powerful tool that can help a business gain insight in where improvements need to be made and what customers would like to see. The survey questions can be written entirely by the user or the user can take advantage of one of many templates designed for specific purposes. There are also expertly written questions that are provided with the SurveyMonkey package that can be added to surveys.

When targeting existing customers the SurveyMonkey Genius is a method of scoring a survey so that you can see whether the overall outcome is above or below expectations. With all SurveyMonkey packages privacy is ensured as information is encrypted and there are features built into the software to help users remain GDPR and HIPAA compliant. 

The surveys results can be automatically fed into an API or various CRM packages such as Salesforce & Hubspot, which are one of many popular platforms that SurveyMonkey can be integrated with.

Lead Generation and Market Research

A business that keeps on top of market trends is one that will score against the opposition. SurveyMonkey helps in this area by way of carefully created questionnaires and surveys that are aimed at your target audience. This not only allows you to gather data about the current market, but to engage with potential leads. 

In this area SurveyMonkey is a useful tool for bringing in more leads, and many businesses offer an incentive such as entry into a competition or a discount on the first order. The surveys can be sent via email, SMS, from the user’s website or on social media platforms such as Facebook, Instagram, Twitter or whichever is most likely to host the more relevant leads. Easy to use and with many pre-written questions, SurveyMonkey is a vital tool in gathering data and improving the performance of a business. 

Employee Engagement

When used internally to measure employee engagement and satisfaction, SurveyMonkey can enable managers to see which teams are working well together, whether individuals are content in their role and performing as expected, and where changes need to be made. Surveys can be used to enable changes that enhance a company culture and give recognition where due, as well as to engage with employees directly.

In addition to the above, SurveyMonkey is also useful for educational establishments for setting short tests, for example, and many event planners use it effectively to plan events, seminars and more so they include what the attendees are interested in. SurveyMonkey can also be used in the healthcare industry for gathering data without the need for a one to one consultation.

From the above it is easy to see why SurveyMonkey has become a popular tool for use in external lead generation, market research and internal monitoring. To finish, let’s look at the options and their prices.

Pricing and Final Word

There is a free version of SurveyMonkey that allows the user to create a basic survey, but we recommend business users look at one of the three priced packages which are:

Individual Advantage: includes all the tools to build simple surveys and analyse the results, aimed at individuals and small businesses, and priced at £32 per month.

Team Advantage: priced at £25 per user per month, this package is aimed at teams collaborating on sales drives and marketing and includes all relevant tools for creating mor advanced surveys. Starts with 3 users. 

Team Premier: the most advanced surveys and questionnaires plus more advanced analysis tools starting at £75 per user per months for a minimum of 3 users.