Thinkific

Thinkific is an online course platform. You use it to build courses, sell them through your own branded site and checkout, and run communities and live sessions for your learners, without writing code.

Who is Thinkific for?

Thinkific suits two groups. The first is experts and small training businesses that sell courses, memberships or cohort programs. The second is companies that run education for customers, partners or staff and need invoicing, an API and, at the top tier, single sign-on and SCORM. For marketers, a course is also a way to build trust and generate leads: a free mini course can work as a lead magnet.

What are Thinkific's main features?

Course builder

The drag-and-drop builder handles video, quizzes, assignments, certificates and learning paths with prerequisites. Courses can be self-paced, run as live cohorts or mix both. Thinkific also offers AI-assisted course outlining and generation, and an AI teaching assistant for learners.

Communities and live events

Communities are spaces linked to your courses where learners post, discuss lessons, message each other and join live events. Members get a weekly email digest. Thinkific also sells branded iOS and Android apps for courses and communities as an add-on.

Selling and payments

Thinkific includes a hosted checkout with one-time prices, subscriptions and payment plans. You can add coupons, bundles, upsells and order bumps. It also handles sales tax and VAT, multiple currencies and, from the Grow plan, B2B invoicing with seat licences.

Thinkific Plus

Plus is the enterprise tier. It adds single sign-on, SCORM, exams, custom bandwidth and a dedicated customer success team.

How much does Thinkific cost?

Prices below were checked on Thinkific's pricing page on 1 November 2026. From a Netherlands connection the page showed euros.

There is no free plan, but every plan starts with a 30-day free trial. The Start plan keeps Thinkific branding and leaves out bulk email, the API and reporting. Thinkific Payments is priced at 2.9%, in line with Stripe and PayPal, according to Thinkific. Using Stripe or PayPal directly adds a gateway fee that depends on the plan. Branded mobile apps cost $199 per month extra unless included in a Plus plan.

What do users say about Thinkific?

Thinkific's homepage shows a 4.4 out of 5 rating from more than 427 reviews on G2. On G2, reviewers most often praise easy setup, flexibility and integrations, and most often criticise limited customization and a learning curve for advanced features. On Capterra, reviewers commonly praise the course builder and templates, while the most negative reviews focus on slow or hard-to-reach support and on design limits.

When should you choose an alternative?

• You only need to host a short free course or webinar series for lead generation: a webinar tool such as Livestorm may be enough.
• You need a corporate learning system for internal training only: look at dedicated LMS tools with HR integrations.
• You are looking for training for yourself rather than a platform: see our lists of the best marketing courses and best SEO courses.