Sales Loves Marketing
- Best for
- Large brands and agencies that run high-volume paid social and video campaigns across several ad platforms
- Starting price
- Not published (quote on request)
- Free plan
- ✗ No
- Free trial
- ✗ No
Smartly is an AI advertising platform for large brands and agencies. It combines ad creative production with campaign management and reporting, so teams can build, launch and optimize paid ads across social media, video, connected TV and the open web from one workspace. Prices are not published; you get a quote after a demo.
Who is Smartly for?
Smartly is built for advertisers with large budgets and many campaigns. Its website names customers such as Samsung, Spotify, Uber, Ralph Lauren and Tripadvisor, and it has solution pages for performance teams, brand teams, creative teams, agencies and B2B marketers. A small business running a few campaigns on one platform is unlikely to need it.
The company was founded in 2013 as Smartly.io by Kristo Ovaska and Tuomo Riekko. It bought the AI creative startup Viralspace.ai in 2021 and AdLib in 2022, which took it into the Google ad ecosystem.
What are Smartly's main features?
Creative
Image and video templates turn one design into many ad versions for different formats, placements and audiences. AI Studio generates and edits images and video and assembles video ads. Producer is a shared workspace where teams review, approve and launch ads. Creative Predictive Potential estimates how a creative will perform before launch.
Media and campaign management
Automated ads are created and updated from a product feed or spreadsheet, which helps retailers with large catalogs. Dynamic product ad templates cover Meta, TikTok, Snapchat and Pinterest. Predictive Budget Allocation moves budget toward the campaigns and channels that perform best, and optimization triggers pause weak ads or scale strong ones automatically.
Intelligence and measurement
Creative Insights compares which creative works across channels. A reporting dashboard sits next to campaign management, and Brand Pulse measures reach, frequency and attention across channels with duplicate audiences removed.
Channels
Smartly's platforms page lists Meta, Google, YouTube, TikTok, Snapchat, Pinterest, LinkedIn, Reddit, Amazon, Spotify and Roku. It also covers connected TV across streaming services, open web buying through demand-side platforms, and conversational ads.
How much does Smartly cost?
Smartly does not publish prices on its website (checked 1 November 2026). There is no free plan or self-serve trial; the routes in are a demo request or a sales conversation. Expect a custom contract based on your channels, volume and services.
What do users say about Smartly?
Reviews on G2 most often praise the support team, the automation that saves manual campaign work, and managing several ad platforms from one workspace. Budget allocation across channels and template-based ad creation also get frequent mentions.
The common complaints on G2 are that editing templates can be slow or fiddly, that advanced features take time to learn, and that the platform can be slow at busy times. Reviewers at smaller companies and agencies often say the price is hard to justify unless ad spend is high.
When should you choose an alternative?
- You run smaller Facebook and Instagram campaigns. A lighter tool such as AdEspresso may be enough.
- You mainly need ad and social graphics. Canva covers design without campaign management.
- Your focus is organic social posting, not paid ads. Look at Hootsuite or Buffer.
For more options, browse all social media tools.
Key features
- Creative templates and AI Studio. Image and video templates adapt one ad to many formats and audiences, and AI Studio generates and edits images and video for ads.
- Automated ads from feeds. Ads are created, updated and archived at scale from a product feed, data sheet or launch document.
- Dynamic product ads and catalogs. Product ad templates for Meta, TikTok, Snapchat and Pinterest, with one place to manage product catalogs across social channels.
- Predictive Budget Allocation. Shifts budget between campaigns and channels toward what is performing, and optimization triggers can pause weak ads or scale strong ones.
- Creative Insights and reporting. Cross-channel analysis of which creative works, plus a reporting dashboard inside the same workspace used to manage campaigns.
- Brand Pulse. Measures reach, frequency and attention across channels, with overlapping audiences removed.
Smartly pricing
| Plan | Price | Notes |
|---|---|---|
| Custom | Quote on request after a demo | Smartly does not publish prices on its website; the only routes in are "Get a Demo" and "Talk to Smartly" |
Smartly FAQ
How much does Smartly cost?
Smartly does not publish prices. On 1 November 2026 its website offered only a demo and a sales conversation. Ask for a quote based on your channels and ad spend.
Which ad platforms does Smartly support?
Smartly's platforms page lists Meta, Google, YouTube, TikTok, Snapchat, Pinterest, LinkedIn, Reddit, Amazon, Spotify and Roku, plus connected TV and open web channels.
Is Smartly the same as Smartly.io?
Yes. The company was founded in 2013 as Smartly.io and now uses the name Smartly. Its website is still smartly.io.
Is Smartly a good fit for small businesses?
It is built for brands and agencies with large ad budgets and many campaigns. On G2, reviewers from smaller advertisers often say the pricing is hard to justify at lower spend.