User.com (now Positive User)

User.com is a marketing automation platform with a built-in contact database, now sold as Positive User. It was bought by Positive, the European software group formerly known as Sarbacane Group, and today it combines email, SMS, WhatsApp, push, live chat, website tracking and automation in one EU-hosted platform.

What happened to User.com?

Positive lists User.com among five companies it acquired within twelve months, alongside 4DEM, Signitic, noCRM.io and Mailingwork. The product is now called Positive User. Positive has also made it the successor to Sarbacane, its original email marketing software: sarbacane.com redirects to user.com, new customers start on Positive User, and existing Sarbacane customers keep their accounts and pricing. Positive's other products include the sales CRM noCRM, the SEO tool Surfer and the social media tool Iconosquare.

Who is Positive User for?

It suits marketing teams that want one platform for campaigns, automation and on-site personalisation, with data kept in Europe. Teams that only send newsletters can look at the cheaper rapidmail plans on the same pricing page.

What are Positive User's main features?

Contacts and CRM

All contacts sit in one database with a 360-degree view and advanced segmentation on the higher plans. The sales side (pipelines, tasks and meetings) is a Sales add-on, and Positive sells noCRM as its dedicated sales CRM.

Campaigns across channels

You can send email, SMS and WhatsApp from every plan, and add web push and mobile push on higher plans.

Automation

Visual workflows automate follow-ups across channels. Positive offers playbooks for acquisition, conversion, upsell and retention. The number of active workflows depends on the plan, from 5 on Campaigns to 100 on Customer Engagement Platform.

Visitor tracking and personalisation

From the Marketing Automation Suite up, Positive User tracks visitors in real time and personalises your website with tailored content, pop-ups, forms and landing pages. Customer Engagement Platform adds product recommendations and web and event tracking.

Customer service

Live chat, a chatbot, shared conversations, a knowledge base and help desk ticketing are available through the Customer Service add-on.

Uma AI assistant

Uma is the built-in AI assistant. Its agents help with onboarding, email design, content writing and training.

How much does Positive User cost?

Prices checked on 1 November 2026 on the pricing page, in euros, for annual billing. The page also has a monthly option, which costs more; it says yearly billing saves up to €250.

Add-ons for sales, customer service, website experience and mobile app marketing cost €59 per month each, and a loyalty program costs €199 per month. For simple newsletters, the same page sells Positive's rapidmail plans from €15 per month. There is no free plan, but you can try the platform for free.

What do users say about Positive User?

On G2 the product is listed as Positive User, with older reviews written under the User.com name. It is rated 4.3 out of 5 from 50 reviews at the time of checking. G2's AI summary, based on only a handful of mentions per point, says users value the automation, the ease of use and the quick setup.

The complaints, also from only two or three mentions each, are that advanced automation is complex and has limited branching and triggers, that the workflow builder is hard to customise for complex customer journeys, that there is a learning curve for new users, and occasional glitches in email delivery.

When should you choose an alternative?

• You want a free plan or low entry price for email. Compare Brevo or Mailchimp.
• You want marketing automation tied closely to a full CRM. Look at HubSpot or ActiveCampaign.
• You want behaviour-based messaging for a product or app. Customer.io is built around product events.
• You want open-source marketing automation you can host yourself. Try Mautic.

Browse all marketing automation tools for more options.