Sales Loves Marketing
- Best for
- Small and mid-size teams that want low-cost email and SMS automation tied to the Freshworks CRM
- Starting price
- $15 per month
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Freshmarketer is the marketing automation tool from Freshworks. It sends campaigns by email, SMS, WhatsApp and social media, scores leads, and runs automated customer journeys. It is sold on its own and as part of Freshsales Suite, together with the Freshsales CRM.
What is Freshmarketer?
Freshmarketer brings marketing campaigns and contact data into one place. It shows website activity, past campaigns and sales interactions for each contact, then uses that data to segment audiences and trigger messages. Freshworks offers free help with migrating from another platform.
Who is Freshmarketer for?
Freshmarketer suits small and mid-size businesses that want affordable email and SMS automation, especially if their sales team already uses Freshsales. Freshworks also makes Freshdesk for support and Freshchat for live chat, and the Freshworks Marketplace lists more than 1,000 apps.
Key features
Campaigns on several channels
You can reach contacts by email, SMS, WhatsApp or social media. The Free plan includes 500 email sends per month. The Enterprise plan adds transactional emails and Facebook and Instagram custom audiences for ads.
Journeys and automation
Automated journeys run across channels for lead nurturing, cart recovery and retention. Webhooks connect journeys to other systems, with advanced webhooks on Enterprise.
Lead scoring and segmentation
Freshmarketer uses AI-driven lead scoring and predictive segmentation. Sales sees which leads are most engaged, and marketing can target groups based on behaviour.
Lead capture
Landing pages, web forms and chatbots collect new contacts. Web tracking shows what known visitors do on your site.
Conversion rate optimization
Website and campaign performance analysis is sold as a Conversion Rate Optimization add-on, priced by monthly unique visitors.
How much does Freshmarketer cost?
Prices checked on 1 November 2026 on the Freshmarketer pricing page, in US dollars:
| Plan | Price | Marketing contacts |
|---|---|---|
| Free | $0 per month | 100 |
| Enterprise | $15 per month, billed annually | 500 |
Extra marketing contacts start at $100 per 5,000 contacts per month. Add-ons include Conversion Rate Optimization from $219 per 10,000 monthly unique visitors, a dedicated IP address for $199 per month and the Freddy AI Agent at $49 per 100 sessions. A 21-day free trial needs no credit card.
What do users say about Freshmarketer?
On G2 and Capterra, reviewers most often praise the easy interface, the automation that takes over follow-ups and lead nurturing, and the visual journey builder linked to CRM data.
Common criticisms on G2 are limited reporting compared with larger platforms and a slower interface with large contact lists. Some reviewers on both sites find the price high for the service and describe support quality as mixed.
When should you choose an alternative?
- You want deeper reporting and a bigger ecosystem. Compare HubSpot Marketing Hub or ActiveCampaign.
- You mainly send email newsletters. Compare Mailchimp.
- You want open-source automation. Look at Mautic.
Read about the advantages and disadvantages of marketing automation or browse more marketing automation tools.
Key features
- Multichannel campaigns. Send campaigns by email, SMS, WhatsApp and social media from one tool.
- Automated journeys. Always-on, cross-channel journeys for lead nurturing, cart recovery and retention.
- Lead scoring and segmentation. AI-driven lead scoring and predictive segmentation based on web activity, past campaigns and sales interactions.
- Lead capture. Landing pages, web forms and chatbots to collect new contacts.
- AI campaign assistant. On the Enterprise plan, an AI assistant helps build campaigns.
- Freshworks CRM connection. Part of Freshsales Suite, so marketing and sales teams share one customer record.
Freshmarketer pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 per month, with 100 marketing contacts | 500 email sends per month, contact and list management, basic segmentation, web tracking and forms, social media campaigns |
| Enterprise | $15 per month with 500 marketing contacts, billed annually | Adds an AI campaign assistant, transactional emails, Facebook and Instagram custom audiences, advanced segmentation and advanced webhooks |
| Extra marketing contacts | From $100 per 5,000 contacts per month | Add-on for lists larger than the included contacts |
| Conversion Rate Optimization | From $219 per 10,000 monthly unique visitors per month | Add-on for website and campaign performance analysis |
| Other add-ons | Dedicated IP $199 per account per month; Freddy AI Agent $49 per 100 sessions; Messaging Agent $79 per agent per month | Optional extras listed on the pricing page |
Freshmarketer FAQ
Is Freshmarketer free?
Yes. The Free plan includes 100 marketing contacts and 500 email sends per month, with basic segmentation, web forms and social media campaigns.
How much does Freshmarketer cost?
On 1 November 2026 the paid Enterprise plan cost $15 per month with 500 marketing contacts, billed annually. More contacts start at $100 per 5,000 contacts per month. The page says annual billing saves 20 percent but does not list monthly prices.
Does Freshmarketer have a free trial?
Yes. Freshworks offers a 21-day free trial with no credit card required. After the trial you choose a plan, or the account is suspended.
What is the difference between Freshmarketer and Freshsales?
Freshmarketer covers marketing automation and campaigns, while Freshsales is the sales CRM. Freshworks sells them together as Freshsales Suite.