Airtable

Airtable combines the ease of a spreadsheet with the structure of a database. Teams use it to build their own systems for campaigns, content calendars, lead lists or product roadmaps, and then add views, automations, simple apps and AI agents on top. It has a free plan, and paid plans start at $20 per seat per month on annual billing.

Who is Airtable for?

Airtable suits teams that have outgrown spreadsheets but don't want rigid software: marketing operations, content teams, agencies and product teams. It works best when someone on the team enjoys designing how data is organised. Teams that just want a ready-made project tool, or need a full CRM, usually get there faster with a dedicated product.

What are Airtable's main features?

Field types

Each column in Airtable is a field with a type. There are nearly 30, including single line text, long text, attachments, currency, dates, checkboxes, single and multiple select, barcodes, ratings, formulas, lookups and rollups. Typed fields keep data clean, so a date is always a date and a status is always one of your chosen options.

Linked records

A link-to-record field connects tables. A campaign can link to its content pieces, each piece to its author, and every author to all the pieces they wrote. You enter information once and see it wherever it is related, which is the main difference from a spreadsheet.

Views

The same table can be shown as a grid, form, calendar, gallery, Kanban board, list, timeline or Gantt chart. Sort a content table by publish date in a calendar, or group leads by stage on a Kanban board. Personal and locked views need a paid plan, and the Team plan adds Gantt and timeline views.

Interfaces, automations and AI

Interface Designer lets you build dashboards and simple app screens for people who shouldn't edit the raw data. Automations run on triggers, such as a new record or a changed status, and can mix fixed rules with AI steps. Airtable's AI and agents can work across many records inside a workflow. Each plan includes a monthly allowance of AI credits and automation runs.

Integrations and templates

Airtable connects with tools such as Slack, Google Drive and Salesforce, and paid plans can sync data in from other sources. Business adds two-way sync. A template gallery covers common setups for marketing, project management and operations.

How much does Airtable cost?

Prices checked on 31 October 2026 on Airtable's pricing page, in US dollars:

You pay only for users who can edit a base; read-only collaborators, form submissions and share links are free. A new account's first workspace gets a 14-day Team trial. Portals for external guests cost extra, from $120 for 15 guests per month on Team.

What do users say about Airtable?

Airtable is rated 4.6 out of 5 on G2 from more than 3,300 reviews at the time of checking. G2's review summary says users most often praise how easy it is to use, its automations, its versatility across different projects and how easily it can be customised.

The most common complaints on G2 are a learning curve, especially with formulas and large datasets, missing or limited integrations and customisation options, and pricing that some find expensive, including for read-only access and essential features.

When should you choose an alternative?

• You want a ready-made project tool, not a database to design. Look at Asana or Trello.
• Your team mainly writes docs and wikis. Notion is built around pages.
• You need a sales CRM with pipelines and email. See Pipedrive or HubSpot CRM.
• You only need a shared sheet. Google Sheets or Excel may be enough.

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