Supermetrics

Supermetrics is a marketing data platform. It pulls data from ad, analytics, social and ecommerce platforms and puts it where you report on it: Looker Studio, Google Sheets, Excel, Power BI, a data warehouse or an AI chat. Paid plans start at €39 per month billed yearly, and there is a 14-day free trial.

Who is Supermetrics for?

Supermetrics suits marketers, analysts and agencies who report on many ad and analytics accounts and are tired of exporting CSV files by hand. The company, based in Helsinki and founded in 2013, says more than 200,000 companies in 120 countries use it. Small teams usually start with a spreadsheet or Looker Studio. Larger teams use the Enterprise plan to load data into a warehouse such as BigQuery or Snowflake.

How does Supermetrics work?

You pick your data sources, connect the accounts, and choose a destination. Supermetrics then refreshes the data on a schedule, so dashboards and reports stay current without manual exports.

Data sources

The connector list covers paid media (Google Ads, Facebook Ads, TikTok Ads), analytics (Google Analytics 4), ecommerce (Shopify, Stripe), CRM and email (HubSpot, Salesforce) and SEO tools such as Ahrefs. Custom Data Import adds your own data by email, URL or SFTP on the Enterprise plan.

Reporting destinations

Every plan includes access to Looker Studio, Google Sheets, Microsoft Excel and Power BI. Enterprise adds data warehouse destinations, the Data API and data transformations. If you used Google Data Studio before, that product is now called Looker Studio.

AI dashboards and AI chats

This is the biggest change since the old page was written. Supermetrics Studio builds dashboards with AI on live data, using a monthly allowance of AI credits. Each plan also includes one "core destination" from ChatGPT, Claude or Microsoft Copilot, so you can ask questions about campaign performance in a chat. An MCP server and APIs let teams connect their own AI agents to the data.

Campaign management

Supermetrics now also lets you create campaigns and change live ones, for example moving spend or pausing a campaign, from the same place you read the numbers.

How much does Supermetrics cost?

Prices checked on 1 November 2026 on the Supermetrics pricing page, shown in euros:

All plans are fixed price. Extra destinations, users, data sources and ad accounts are paid add-ons, and AI credits are the only metered part. There is no free plan, but a 14-day free trial needs no payment details.

What do users say about Supermetrics?

Supermetrics is rated 4.4 out of 5 on G2 from more than 800 reviews at the time of checking. G2's review summary says users most often praise ease of use, the wide range of data source integrations, helpful customer support and the time saved by automated reporting.

The most common complaints on G2 are price and a wish for more flexible subscription options, missing features such as product feed and filter options, and data limits, for example GA4 funnel events or KPIs that are not available.

When should you choose an alternative?

• You want custom dashboards and client reporting in one tool. Look at Klipfolio.
• You need a full marketing data hub for a larger team. Compare Funnel.
• You are an agency that wants a no-code connector for many client ad accounts. See Cervinodata.
• You only report on one website. Google Analytics with Looker Studio may be enough.

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