Sales Loves Marketing
- Best for
- SaaS and digital product teams that want to understand user behavior, activation and retention, not just traffic
- Starting price
- Free (2M Events/month forever); Plus starts at $0 with the first 2M Events/month free
- Free plan
- ✓ Yes
- Free trial
- ✗ No
Amplitude is a product analytics platform. It tracks what people do inside your app or website, such as which features they use, where they drop off and whether they come back, so product and growth teams can decide what to build and fix.
Amplitude now describes itself as a platform that brings AI into every step of building products. Besides analytics, it includes session replay, heatmaps, experimentation, in-product guides and surveys, and AI agents.
Who is Amplitude for?
Amplitude suits SaaS companies, apps and digital product teams that need to understand user behavior after signup: activation, feature adoption and retention. Product managers, growth marketers and data analysts are the main users. If you only need to measure website traffic and campaign sources, a web analytics tool is simpler.
What are Amplitude's main features?
Product analytics
You send events, such as "signed up" or "created report", and Amplitude turns them into funnel analysis, retention analysis, event segmentation, charts and dashboards. Behavioral cohorts group users by what they did, for example everyone who used a feature in their first week. The Activation product connects this data to the rest of your data stack. This is the core of growth marketing for product-led companies.
Session replay and heatmaps
Session replay shows recordings of real user sessions, and heatmaps show where people click. Both help explain why a funnel step loses users. The free plan includes 10,000 session replays a month.
Experimentation, guides and surveys
Feature and web experimentation let you test changes on a share of users before rolling them out. Guides and surveys add onboarding tips and feedback questions inside the product.
AI agents and MCP
Amplitude's AI agents analyze your data and suggest optimizations. Its MCP server lets you ask for Amplitude insights from AI tools such as Claude or Cursor.
How much does Amplitude cost?
Prices checked on 31 October 2026 on Amplitude's pricing page:
| Plan | Price | Main limit |
|---|---|---|
| Free | Free | 2M events per month, unlimited team members |
| Plus | Starts at $0, first 2M events per month free | Up to 70M events, credit card required |
| Growth | Custom, event based pricing | Adds advanced exploration, SSO and more replays |
| Enterprise | Custom, event based pricing | Adds data access controls and advanced user management |
Pricing is based on event volume, so cost depends on how much you track. Amplitude offers startups with under $10M in funding and fewer than 20 employees one free year on the Growth plan.
What do users say about Amplitude?
Amplitude Analytics is rated 4.4 out of 5 on G2 at the time of checking. G2's review summary says users most often praise the depth of insight into user behavior and the intuitive design that makes exploring data easier.
The most common complaint on G2 is a steep learning curve, especially for beginners. Reviewers also mention missing features for customization, the work and cost of managing events, and complex features that some teams find hard to interpret.
When should you choose an alternative?
- You mainly need website and marketing analytics. Google Analytics covers traffic and acquisition for free.
- You mainly want heatmaps and recordings of website visitors. Compare a behavior analytics tool such as Hotjar.
- You need marketing dashboards across many data sources. Look at Databox or Klipfolio.
Browse more analytics tools.
Key features
- Product analytics. Tracks events to show how users move through your product, which features they use and who comes back.
- Session replay and heatmaps. Replays real user sessions and shows where people click, so you can see the behavior behind the numbers.
- Experimentation. Feature experimentation and web experimentation to test changes before rolling them out.
- Guides and surveys. In-product guides and surveys to onboard users and collect feedback.
- Behavioral cohorts and Activation. Groups users by what they did, and Activation connects that data to the rest of your data stack.
- AI agents and MCP. AI agents that analyze data and suggest optimizations, and an MCP server to query Amplitude from Claude, Cursor or other AI tools.
Amplitude pricing
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 2M events per month, unlimited team members, 10K monthly session replays, limited experiments, guides and surveys. No credit card required. |
| Plus | Starts at $0 (first 2M Events/month free) | Credit card required. Scale up to 70M events, custom events and formulas, 20 behavioral cohorts, alerts, heatmaps and 2-year data retention. |
| Growth | Custom (event based pricing) | Adds advanced behavioral exploration, monitoring and alerts, 20K monthly session replays, SSO and project permissions. |
| Enterprise | Custom (event based pricing) | Adds unlimited projects per portfolio, data access controls, 50K monthly session replays and advanced user management with role-based access. |
Amplitude FAQ
Is Amplitude free?
Yes. Amplitude's free plan includes 2 million events per month with no time limit, unlimited team members and 10,000 monthly session replays. Amplitude says it is not a trial.
How much does Amplitude cost?
The Plus plan starts at $0 with the first 2 million events a month free and requires a credit card; cost grows with event volume, up to 70 million events. Growth and Enterprise use custom, event-based pricing quoted by sales.
Is there a discount for startups?
Amplitude says startups with under $10M in funding and fewer than 20 employees can apply for one free year on the Growth plan.
Can I use Amplitude with AI tools like Claude?
Yes. Amplitude offers an MCP server so you can ask for Amplitude insights from Claude, Cursor or other AI platforms. It is listed on every plan, including Free.