Appmetrics

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In a fast-moving market understanding the behaviour of your customers and visitors is a vital part of your marketing campaign. By gathering data which helps you target the ideal customer base you can streamline your email, messaging or other marketing routines and grow your ROI. With great demand for analytics tools – especially in the face of a rapidly expanding eCommerce market – there are many to choose from. This review takes a look at Appmetrics, which is one of a host of choices.

What is Appmetrix?

Appmetrix is a dedicated analytics tool aimed at growing businesses needing a detailed analysis of visitor behaviour. With a neat and easy to grasp dashboard and a variety of primary metrics it has clearly been developed by persons with experience in business analytics. Appmetrix appeals as it does not track IP addresses or use cookies – two factors that are attractive to consumers concerned about privacy – and is fully compliant with GDPR, CCPA and PECR requirements. Let’s have a look at how Appmetrix works.

How Appmetrix Works

The selling point of Appmetrix is likely to be that we mentioned above: it analyses visitor behaviour to your site without impacting on their privacy. This is an important feature in a world where only privacy and data protection concerns are justified. Furthermore, the tracking code Appmetrix uses is less than 1kB so is barely noticeable.

Appmetrix users can choose between a general overview presented in the form of an easy-to-read line graph representing, for example, visitor numbers, page view or one of many other metrics. There are various sectors of analytics that the tool looks at which we will describe shortly.

Appmetrix also assures that 100% of the data it provides belongs to the user. The price plan, which we will explain at the end, is tailored to the individual usage and is competitive in the market. Next, we want to talk about the data the Appmetrix can provide.

Analytics

The Appmetrix tool is able to provide a wide variety of data pertaining to your visitors which will help you build a picture of your marketing requirements. Area of data users can access include:

–   A complete overview of visitor behaviour on a simple to read graph or table.

–   Behaviour overview including page visits, past history, and more.

–   Geographic data so you can see where your customers are per item or service.

–   Data that can help you improve your acquisitions by showing you which of your products are popular and which are less so.

–   Information on lead conversion.

–   Real time viewing of visitors and what they do when on your site.

There is much more to Appmetrix than the above, but it is sufficient to say at this point that it is a comprehensive data gathering and consumer analytics tool that a smaller and growing business will find to be more than useful.

Integrations

As with any software tool or app there needs to be sufficient integration with operating systems, CRM packages and other applications. Appmetrix can be fully integrated with all the major eCommerce and other platforms including WiX, WordPress, Shopify, Weebly, Squarespace and Ghost.

Pricing and Final Word

Appmetrix is a leader in the data analytics market for a good reason: it is simple to use, neatly presented and provides detailed information that can help form a successful and tailored marketing campaign. It is also useful in analysing where ROI can be improved, and which products to focus on when building the brand.

Like many tools of this kind, it comes with a free trial version – neatly titled ‘Freemium’ – that allows new users to have a good play with the system and get to grips with the various features and functions. Should you decide to start using Appmetrix it is priced according to traffic – the more page views your site gets, the higher the price.

However, while there is no detailed information on the prices on the website – which we see as a little off-putting as we like to see clear information presented – there is a base rate of $7 per month. This is applicable for websites that have up to 20,000 page views per month.

For start-up’s and small businesses 20,000 page views may be a reasonable amount. For medium sized businesses that are established brands we believe a higher rate will be necessary.

In conclusion, Appmetrix is a tried and tested analytics tool that does the job without intruding on visitors’ privacy and offers a variety of metrics at what seems to be a competitive rate in the market.