Sales Loves Marketing
- Best for
- Marketing, customer experience and HR teams that need quick surveys and solid analysis without a research specialist
- Starting price
- $30 per user per month (Team Advantage)
- Free plan
- ✓ Yes
- Free trial
- ✗ No
SurveyMonkey is online survey software. You use it to build surveys, forms and quizzes, send them by link, email or website embed, and analyze the answers, with a free plan for simple surveys and paid plans for more responses and deeper analysis.
Who is SurveyMonkey for?
SurveyMonkey says it is used by more than 260,000 organizations. It suits marketing teams running market research or Net Promoter Score surveys, customer experience teams measuring satisfaction, and HR teams running employee surveys. It is a general-purpose tool: easy enough for occasional users, with enough analysis for regular research.
What can you use SurveyMonkey for?
Customer satisfaction and NPS
Templates for customer satisfaction and NPS surveys help you measure how customers feel and where to improve. Paid plans add skip logic, so customers only see questions that apply to them.
Market research and lead generation
Surveys help you test messages, prices or product ideas with your target audience. If you have no audience of your own, SurveyMonkey Audience sells responses from people who match your criteria, priced separately. A short survey or quiz on a landing page can also work as a lead magnet, and paid plans connect to CRMs such as Salesforce.
Employee feedback
Templates cover engagement surveys and 360-degree reviews. SurveyMonkey has also added HRIS integrations for automated pulse surveys.
What are SurveyMonkey's main features?
- Builder and templates: more than 400 templates, plus AI that drafts a survey from a short description.
- Distribution: web links, email invitations, social media and website embeds.
- Analysis: filters, crosstabs, statistical significance and multi-survey analysis on higher plans, and AI thematic analysis of open answers from the Advantage plan.
- Integrations: Zapier on the free plan and more than 200 apps on paid plans.
How much does SurveyMonkey cost?
US prices were checked on SurveyMonkey's pricing pages on 1 November 2026.
| Plan | Price | Responses |
|---|---|---|
| Basic | Free | Limited number viewable per survey |
| Standard Monthly | $149 per month, billed monthly | 1,000 per month |
| Advantage Annual | $39 per month ($468 per year) | 15,000 per year |
| Premier Annual | $139 per month ($1,668 per year) | 40,000 per year |
| Team Advantage | $30 per user per month, 3 users minimum, billed annually | 50,000 per year |
| Team Premier | $92 per user per month, 3 users minimum, billed annually | 100,000 per year |
| Enterprise | Get a demo | Custom |
Extra responses on paid plans cost $0.15 each. Plans renew automatically. If you turn off auto-renew, the account drops to Basic at the end of the term, and responses over the Basic limit that are older than 365 days are deleted.
What do users say about SurveyMonkey?
On G2, SurveyMonkey holds about 4.4 out of 5 from more than 20,000 reviews, and on Capterra about 4.6 from more than 10,000 reviews. Reviewers on both sites most often praise its ease of use. The most common complaints are about pricing and plan limits, and on G2 about missing features that limit customization.
When should you choose an alternative?
- You want conversational, one-question-at-a-time forms for lead capture: look at Typeform.
- You need surveys that feel like chat on web and mobile: compare SurveySparrow.
- You mainly need on-site feedback and heatmaps: Hotjar combines both.
- You want to measure employee engagement continuously: see Nailted.
Key features
- Survey builder and templates. Build surveys, forms and quizzes from more than 400 templates or from scratch, with skip logic and custom design on paid plans.
- Build and analyze with AI. Generate a survey with AI on every plan; Advantage and higher add AI analysis and thematic analysis of open answers.
- Distribution. Share surveys by web link, email invitation, social media or an embed on your website.
- Analysis. Filters, crosstabs, statistical significance and multi-survey analysis, depending on the plan.
- Research panel. SurveyMonkey Audience lets you buy responses from people who match your target group, priced separately.
- Integrations. Connects with Zapier on the free plan and with more than 200 apps, including Salesforce, on paid plans.
SurveyMonkey pricing
| Plan | Price | Notes |
|---|---|---|
| Basic | Free | 1 user, unlimited surveys, 10 questions per survey, a limited number of viewable responses per survey |
| Standard Monthly | $149 per month, billed monthly | 1 user, 1,000 responses per month, skip logic, custom design, email invitations, data exports |
| Advantage Annual | $39 per month, $468 billed annually | 1 user, 15,000 responses per year, payments, statistical significance, AI analysis and thematic analysis |
| Premier Annual | $139 per month, $1,668 billed annually | 1 user, 40,000 responses per year, white labelling, advanced logic, multilingual surveys, phone support |
| Team Advantage | $30 per user per month, starting at 3 users, billed annually | 50,000 responses per year across the team, plus shared billing and user roles |
| Team Premier | $92 per user per month, starting at 3 users, billed annually | 100,000 responses per year across the team |
| Enterprise | Get a demo | 5 or more users, custom response limit |
SurveyMonkey FAQ
Is SurveyMonkey free?
Yes. The Basic plan is free for one user, with unlimited surveys, up to 10 questions per survey and a limited number of viewable responses per survey.
How much does SurveyMonkey cost?
From a US connection on 1 November 2026, individual plans ran from $39 per month (Advantage, $468 billed annually) to $139 per month (Premier, $1,668 billed annually); Standard billed monthly cost $149 per month. Team plans started at $30 per user per month for at least 3 users, billed annually. Prices show in local currency.
What happens if I go over my response limit?
On paid plans SurveyMonkey charges $0.15 for each additional response. Responses from SurveyMonkey Audience are sold separately.
Can SurveyMonkey be used for lead generation?
Yes. A short survey or quiz on your website or in an email can collect contact details and buying intent, and paid plans can send answers to a CRM such as Salesforce.