Sales Loves Marketing
- Best for
- Small and mid-size marketing teams and agencies that need one place for brand guidelines and approved brand assets
- Starting price
- $49 per month (Starter)
- Free plan
- ✓ Yes
- Free trial
- ✗ No
Baseline is digital asset management software with a built-in brand guide creator. Marketing and creative teams use it to store, find, approve and share brand assets, and to publish brand guidelines that anyone can open with a link.
What happened to Baseline's branded design tool?
Baseline started as a tool that did the branding work for you: it built a brand guide from your logo and turned templates into on-brand designs in one click. According to Baseline's own about page, customers wanted more control over how they organize their assets. The company kept the brand guide builder and added asset management, collaboration and publishing. It now calls itself AI-powered digital asset management for creative teams.
Who is Baseline for?
Baseline is built for small and mid-size creative and marketing teams, agencies, franchises and non-profits. It sits between general cloud storage, such as shared drives, and enterprise asset management systems that need long setup projects. If your sales team keeps using old logos or outdated slides, a shared asset library helps everyone use the current version. Read more on key things for branding your business.
What are Baseline's main features?
Brand guide builder
Pick a template, upload your logo and answer a few questions. Baseline generates black and white logo versions, builds a colour palette from your logo, and documents fonts, a type scale, tone of voice and photography style. The guide is published at a URL that needs no login, and developers can copy colour and font values as CSS, SASS or Tailwind snippets.
Asset library and AI search
Assets live in boards. AI tagging and visual search help you find files by content, and custom fields store the metadata your team needs. Kanban views and approval workflows support creative reviews.
Sharing and publishing
You can share boards through secure links, invite guests to comment, or publish a board as a public website for a brand guide, press kit or portfolio. Forms let others request or upload assets.
How much does Baseline cost?
Prices were checked on Baseline's pricing page on 1 November 2026, in US dollars.
| Plan | Billed yearly | Billed monthly | Main limits |
|---|---|---|---|
| Free | Free | Free | 1 GB, 2 members, 10 boards |
| Starter | $49 per month | $59 per month | 250 GB, 3 members, 300 boards |
| Team | $169 per month | $199 per month | 1 TB, 10 members |
| Business | $349 per month | $399 per month | 3 TB, 50 members |
| Enterprise | Contact sales | Contact sales | Custom, with SSO and API |
There is no free trial; Baseline offers the free plan instead. You can cancel any time, and Baseline keeps your data for 30 days after cancellation.
What do users say about Baseline?
Public reviews are few. G2 lists about 30 reviews, and Capterra shows 3. Reviewers on G2 commonly praise how it keeps brand elements consistent, and some mention limited integrations as a drawback. With so few reviews, test the free plan with your own assets before committing.
When should you choose an alternative?
- You mainly need to create social graphics and presentations from templates: Canva is built for that.
- You need detailed photo editing or PSD files: use an editor such as Photopea.
- You only need to store and share files: your existing cloud storage may be enough.
- You manage thousands of assets across a large company with strict permissions: compare enterprise digital asset management systems.
Key features
- Brand guide builder. Upload your logo, answer a few questions and Baseline builds a brand guide with logo variants, colours, fonts, type scale and tone of voice, published at a shareable URL.
- Asset library with AI search. Store images, videos and documents in boards, with AI tagging, visual search, custom fields and filters.
- Review and approval. Comments, annotations, approval workflows and kanban views for creative reviews with your team or clients.
- Share links and published sites. Share boards with guests through secure links, or publish a board as a public website for brand guides, galleries or portfolios.
- Forms. Collect asset requests or uploads from others through forms, with custom branding on higher plans.
- Free design tools. Free brand guide templates, a background remover, a type scale generator and colour palette tools.
Baseline pricing
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 1 GB storage, 2 team members, 10 boards, 1 published site |
| Starter | $49 per month billed yearly, or $59 billed monthly | 250 GB storage, 3 team members, 300 boards, board sharing, 1 form |
| Team | $169 per month billed yearly, or $199 billed monthly | 1 TB storage, 10 team members, unlimited boards, file versioning, removes Baseline branding from sites |
| Business | $349 per month billed yearly, or $399 billed monthly | 3 TB storage, 50 team members, priority support |
| Enterprise | Contact sales | Custom storage and users, analytics, API access, SSO and custom integrations |
Baseline FAQ
Is Baseline free?
There is a free plan with 1 GB of storage, 2 team members, 10 boards and 1 published site. On 1 November 2026, paid plans started at $49 per month billed yearly ($59 billed monthly) for the Starter plan.
Does Baseline have a free trial?
No. Baseline says it offers a free plan instead of a trial, and no credit card is needed to start.
Is Baseline still a branded design tool?
Baseline started as a tool that generated brand guides and on-brand designs automatically. It has since become a digital asset management platform, while keeping the brand guide builder.
Who makes Baseline?
Baseline is made in Iceland. Its founder started it after seeing in consulting work how hard it is for teams to stay on brand.