Vainu

Vainu is a company data provider for the Nordics. Sales and CRM teams use it to find target companies and decision-makers in Finland, Sweden, Norway and Denmark, keep CRM records up to date and spot buying signals. Plans start at €250 per month, billed annually.

Who is Vainu for?

Vainu suits B2B companies that sell to businesses in the Nordic countries. It serves three groups: sales teams looking for accounts and buyers, CRM teams that want clean company records, and data, AI and product teams that pull company data into their own systems. Vainu says its database holds more than 5.1 million companies and 10.5 million contacts.

If you mainly sell outside the Nordics, Vainu is not the right fit, because its data covers only those four countries.

What are Vainu's main features?

Reach: find companies and buyers

Reach is the prospecting part. You search the Nordic company and contact database and build lists of target companies and decision-makers to approach. The Basic data package covers company data and characteristics, websites and technologies, and contacts; the Premium package adds financials, group data and owners. This replaces what the old page called Vainu Prospect.

Data Sync: keep your CRM up to date

Data Sync moves company data into the systems you run, such as a CRM, data warehouse or ERP, and keeps it current. Vainu's service description says connectors for HubSpot, Microsoft Dynamics and Pipedrive are included in Data Sync and Discover, and the Salesforce connector is an add-on.

Discover: buying signals and triggers

Discover surfaces buying signals, such as changes at a company, so sales knows when and why to reach out. Triggers can be sent to tools such as Slack. This is the successor to the old Vainu Trigger tool.

AI agents and headless delivery

Vainu now runs AI agents that profile and enrich companies. Vainu Headless delivers the data through an API, an MCP server and a command-line tool, so AI assistants and internal apps can use it directly. Vainu also offers a managed service, Vainu Outcomes, where its team runs the work and delivers the results.

How much does Vainu cost?

Prices checked on 1 November 2026 on Vainu's pricing page, in euros, excluding VAT:

Every licence includes one country database, one to two seats and triggers. A Premium data package costs €83 more per month and a Full package €167 more. Extra countries, seats and connectors are priced on a sales call. Vainu does not describe a free trial; it offers a 30-minute demo.

What do users say about Vainu?

Vainu is rated 4.6 out of 5 on G2 from about 200 reviews at the time of checking. G2's review summary says users value accurate, up-to-date company data, the easy interface and setup, the time saved on prospecting and the CRM integration.

The criticisms on G2 are few: integration issues with some CRMs, a learning curve for newcomers, occasional missing information and small delays in data updates.

When should you choose an alternative?

• You sell across Europe or the US. A provider with wider coverage, such as Cognism, fits better.
• You want website visitor identification. Look at Leadfeeder.
• You mostly need email addresses for outreach. See Hunter.io or Snov.io.

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