Cognism: B2B data, features, pricing and reviews

Cognism is a B2B sales intelligence platform. Sales and marketing teams use it to find decision-makers, get their emails and phone-verified mobile numbers, act on buying signals and keep CRM records up to date. Cognism does not publish prices; its Standard and Pro packages are sold on a quote with 5 seats included.

Who is Cognism for?

Cognism positions itself as the most trusted source of B2B data for Europe and says more than 4,000 companies use it. It suits SDR teams and account executives who prospect into European markets and rely on phone outreach, as well as RevOps teams that want clean CRM data. It serves companies from small businesses to enterprises.

How does Cognism work?

You search Cognism's database with filters, build lists of target companies and contacts, and reveal the details you need using credits. The data then goes to your CRM or outreach tool.

Contact and company data

Each contact can include an email address, mobile number, job title and work history. Company records include revenue, headcount, headquarters and the technologies a company uses. Cognism says it refreshes decision-maker data every 30 days.

Phone-verified mobiles

Cognism's mobile numbers go through extra verification layers. The Pro package adds higher-quality mobile data and on-demand verification, which lets you submit priority prospects for a fresh check before you call.

Buying signals and intent

Cognism tracks signals such as hiring, funding, mergers and acquisitions, and job changes, and Standard already lets you filter lists by signals. Pro adds intent data from Bombora's Company Surge, with up to 12 intent topics chosen from more than 11,000.

AI search and personas

What the old page called personas now runs through AI search and an AI persona builder, which help you refine your search, and recommended contact suggestions point you to the right people. AI company research helps you research target accounts.

CRM enrichment, MCP and API

Cognism exports to Salesforce, HubSpot, Pipedrive and other tools. The CRM Enrichment add-on fills gaps and keeps records current automatically. An MCP server and API make the data available in AI tools and your own systems.

How much does Cognism cost?

Checked on 1 November 2026: Cognism lists no prices.

Package	Seats included	Main additions	Price
Standard	5	Core prospecting data, AI research, MCP and API	Quote
Pro	5	On-demand mobile verification, intent data, enhanced dashboards	Quote
CRM Enrichment	Not stated	Automatic CRM enrichment, add-on or standalone	Quote

Pricing depends on the product, team setup and usage. One credit reveals one contact, and a revealed contact stays available for the rest of the contract unless the person changes jobs. There is no free trial; Cognism offers an interactive demo and sales calls.

What do users say about Cognism?

Cognism is rated 4.5 out of 5 on G2 from more than 1,300 reviews at the time of checking. G2's review summary says users most often praise ease of use and accurate, verified contact data that helps outreach.

Data quality also drives the main complaints: reviewers report some inaccurate or outdated records, wrong phone numbers and missing contact details. Because data quality is both the main praise and the main complaint, test the data on your own target market before you sign.

When should you choose an alternative?

You only sell into the Nordics. Vainu focuses on Finnish, Swedish, Norwegian and Danish company data.
You mostly need email addresses on a small budget. See Hunter.io or Snov.io.
You want to see which companies visit your website. Look at Leadfeeder.

Read more about data protection rules in our GDPR glossary entry, or browse more lead generation tools.

Key features

Contact and company data. Emails, mobile numbers, job titles, work history, company revenue, headcount, headquarters and technology use.
Phone-verified mobiles. Mobile numbers that go through extra verification layers, with on-demand verification of priority prospects on Pro.
Signals and intent data. Hiring, funding, M&A and job-change signals, plus Bombora Company Surge intent data on Pro.
AI search and research. AI search, an AI persona builder and AI company research to build and refine target lists.
CRM enrichment. Automatically enriches and maintains your CRM records, as an add-on or a standalone product.
MCP and API access. Use Cognism data in AI tools and your own systems through an MCP server and API, with the same credits.

Cognism pricing

Plan	Price	Notes
Standard	Custom quote	5 seats included. Contact and company data, list building with firmographic, technographic and signal filters, AI account research, MCP and API access, CSV enrichment.
Pro	Custom quote	5 seats included. Adds higher-quality mobile data, on-demand mobile verification, intent data and enhanced dashboards.
CRM Enrichment	Custom quote	Add-on to Standard or Pro, or a standalone product, that enriches and maintains CRM records automatically.

From the vendor's pricing page on November 1, 2026. Prices can change; check the vendor's site before you buy.

Cognism FAQ

What is Cognism?

How much does Cognism cost?

Cognism does not publish prices. On 1 November 2026 its pricing page offered two Sales Prospecting packages, Standard and Pro, each with 5 seats included, and CRM Enrichment as an add-on or standalone product, all priced on a quote.

How do Cognism credits work?

One credit reveals one contact. Each seat includes credits, more can be bought, and a revealed contact stays available for the rest of the contract unless the person changes jobs. The same credits work across the platform, enrichment and the API.

Where does Cognism's intent data come from?

Cognism uses Bombora's Company Surge data. On Pro, admins choose up to 12 intent topics from a library of more than 11,000.