Streak

Streak is a CRM that lives inside Gmail. It adds pipelines, email tracking and mail merge to your inbox, so you can manage deals or other processes without switching to a separate app.

Streak calls itself "the Gmail CRM for high-performing teams". It works as a Chrome extension for Gmail, with apps for iOS and Android.

Who is Streak for?

Streak suits small teams and founders who already spend their day in Gmail and Google Workspace. Sales is the main use, but Streak's own documentation says a pipeline can track partners, job candidates, support tickets or investors just as well. If your team works in Outlook, or needs heavy reporting and forecasting, a standalone CRM is a better fit.

What are Streak's main features?

Pipelines inside Gmail

A pipeline looks like a spreadsheet inside Gmail. Each row is a "box": one lead, partner, candidate or other record that moves through the stages you define. A box holds its emails, notes, files, tasks and custom data, so the context stays together. Pipelines start on the Pro plan.

Email logging and tracking

Streak logs emails with your contacts across the team, so a colleague can pick up where you left off. Email tracking shows when someone views your message, and email sharing lets you send a colleague a link to a thread.

Mail merge

You can send personalized emails to a list from Gmail. The free plan allows 50 mail merge sends per day.

AI and automation

Streak's AI can fill in CRM data, answer plain-language questions about a pipeline and populate "magic columns". Automations and integrations, such as Slack, LinkedIn, ChatGPT, Claude and MCP, come with the Pro+ plan.

How much does Streak cost?

Prices checked on 31 October 2026 on Streak's pricing page:

The free plan covers email tracking, snippets and limited mail merge, but not CRM pipelines. Pro+ comes with a 14-day free trial.

What do users say about Streak?

Streak is rated 4.5 out of 5 on G2 at the time of checking. Reviewers most often praise the Gmail integration: they track leads and follow-ups without leaving the inbox. Ease of use, email tracking and customizable pipelines also come up often.

Common criticisms on G2 are a learning curve for newer features, basic reporting and analytics, and price once several users need seats. Some reviewers say the mobile app is limited compared to the Gmail version, and a few say the extension can slow Gmail down.

When should you choose an alternative?

• You need a full CRM with stronger reporting. Compare HubSpot CRM or Pipedrive.
• You mainly want email productivity, not a CRM. Mixmax focuses on tracking, scheduling and sequences in Gmail.
• You want shared inboxes and team collaboration in Gmail. Look at Gmelius.

See all CRM tools or read how to use Gmail for sales.