Mautic: open-source marketing automation, features and cost

Mautic is open-source marketing automation software. It covers email marketing, automated campaigns, landing pages, forms, website tracking and lead scoring, and you can host it on your own servers without paying a licence fee.

David Hurley launched Mautic in 2014. It is now a community-run project, and its trademark belongs to the Mautic project of the Open Source Collective. New versions still ship regularly.

Who is Mautic for?

Mautic suits organizations that want the core features of a paid marketing automation platform but need control over where their data lives, or want to avoid per-contact pricing. That often means companies with strict privacy rules, agencies that run it for clients, and teams with a developer on hand.

It is a weaker fit for a small team with no technical help. Self-hosting means you install, update and secure the software and set up email sending yourself. If you want that handled for you, you can pay a hosting partner.

What are Mautic's main features?

Campaign builder

You design automated campaigns in a drag-and-drop builder. Each contact moves through the campaign based on what they do, which is how you build a drip campaign or a lead nurturing flow from first capture to conversion.

Email, landing pages and forms

Drag-and-drop builders cover marketing and transactional emails and landing pages, with personalization and A/B tests. The form builder lets you embed forms on your site, in apps or as popups.

Tracking and lead scoring

Mautic tracks contact activity on your website and lets you award points for actions, so sales can see who is most engaged. Segments group contacts by data and behavior.

Privacy and data sovereignty

Because you can host Mautic yourself, contact data can stay on your own infrastructure. Mautic also includes features that help with GDPR, CCPA and similar laws.

Integrations

A REST API and a plugin ecosystem connect Mautic to CRMs, CMSs and other tools. Many plugins come from third parties, so quality and price vary.

How much does Mautic cost?

The software is free. Your real costs are hosting, email sending and setup time.

Managed plans, checked on 31 October 2026 on mautic.org and sold by Dropsolid, Mautic's official hosting partner, in euros:

Plan	Price	Main limit
Self-hosted	Free	You run everything yourself
Mautic Essential	From €247.50/month billed yearly, or €275/month billed quarterly	50,000 emails a month, 50,000 contacts, shared IP
Mautic Professional	From €1,237/month	Dedicated IP and support manager
Mautic Enterprise	Custom	Dedicated infrastructure and SSO

Mautic says 40% of the revenue from these plans goes to the community. A 14-day free trial needs no credit card. Other hosting companies also sell Mautic hosting at their own prices.

What do users say about Mautic?

Reviews on the big sites are few. Mautic is rated 4.6 out of 5 on G2 from 22 reviews and 5.0 on Capterra UK from 5 reviews at the time of checking.

Capterra reviewers praise that it is free and open source, offers features they compare with paid tools, makes campaigns easy to build and lets them keep data on their own servers. The complaints are that installing it takes real technical skill, updates can be tedious and sometimes cause problems, and third-party add-ons vary a lot in price.

When should you choose an alternative?

You want a hosted tool with no setup. Look at ActiveCampaign or Brevo.
You want marketing automation tied to a CRM. Compare HubSpot.
You run large enterprise programs. Consider Marketo.

Key features

Campaign builder. A drag-and-drop builder for automated campaigns that react to what each contact does.
Email and landing page builders. Drag-and-drop builders for marketing and transactional emails and landing pages, with personalization and A/B testing.
Forms. Build forms to embed on landing pages, websites, apps or in a popup.
Web tracking and lead scoring. Track contact activity on your website and score leads with points to find the most engaged prospects.
Segments. Group contacts by their data and behavior to target campaigns.
Data sovereignty and privacy. Self-host on your own infrastructure and use built-in features that help with GDPR, CCPA and other privacy laws.
REST API and plugins. A REST API and a plugin ecosystem for integrations and custom features.

Mautic pricing

Plan	Price	Notes
Self-hosted (open source)	Free	Download and run Mautic on your own servers. You pay for hosting, email sending and any help you hire.
Mautic Essential (managed by Dropsolid)	From €247.50 per month billed yearly, or €275 billed quarterly	Shared hosting with email sending included, up to 50,000 emails a month, 50,000 contacts and 100 emails per minute. Priced in euros.
Mautic Professional (managed by Dropsolid)	From €1,237 per month	Dedicated hosting and IP, a dedicated support manager, dynamic content and advanced workflows, from 50,000 contacts and extendable to 3 million.
Mautic Enterprise (managed by Dropsolid)	Custom	Dedicated infrastructure, SSO, custom plugins and email providers, up to 6 million emails a month.

From the vendor's pricing page on November 1, 2026. Prices can change; check the vendor's site before you buy.

Mautic FAQ

Is Mautic free?

Yes. Mautic is open-source software you can download and host yourself at no licence cost. You still pay for servers, email sending and any setup help. Managed hosting from Mautic's official partner Dropsolid starts at €247.50 per month billed yearly.

Who owns Mautic?

Mautic is a community-run open-source project. The Mautic trademark belongs to the Mautic project of the Open Source Collective. David Hurley launched it in 2014.

Can I try Mautic without installing it?

Yes. Mautic offers a 14-day free trial without a credit card, run by its hosting partner.

Is Mautic GDPR compliant?

Mautic includes privacy features that help with GDPR, CCPA and similar laws, and self-hosting keeps your contact data on your own infrastructure. Compliance still depends on how you configure and use it.