Sales Loves Marketing
Acquired by Salesloft in 2024; in March 2026 Clari + Salesloft announced a gradual sunset of Drift and refers customers to 1mind.
- Best for
- No longer sold; see the alternatives below
- Starting price
- –
- Free plan
- –
- Free trial
- –
Drift is no longer available as a product. Salesloft bought Drift in February 2024, and in March 2026 Clari + Salesloft announced that it is gradually sunsetting Drift and referring customers to 1mind, a company that builds AI agents for revenue teams.
If you visit drift.com today, you land on a Salesloft page about AI chat agents that says it has "transitioned from Drift to 1mind".
What was Drift?
Drift was a conversational marketing platform for B2B companies. It put a live chat and chatbot on your website so that visitors could get answers right away instead of filling in a form. By the time Salesloft bought it, Drift's website apps included a chatbot, content recommendations, a meeting app and an AI search, and it was best known for conversational marketing.
What happened to Drift?
- February 2024: Salesloft, a sales engagement platform, acquired Drift for an undisclosed amount to connect website buyer conversations with its sales platform.
- March 2026: Clari + Salesloft announced a strategic partnership with 1mind and the gradual sunset of Drift. Under an exclusive agreement, it refers existing Drift customers to 1mind as the successor. 1mind's AI agents feed buyer signals into Salesloft.
What can you use instead of Drift?
The job Drift did, turning website visitors into qualified sales conversations, is now handled by a few kinds of tools:
- AI chat agents that answer and qualify visitors. Many support and messaging platforms now offer AI agents trained on your own content. Look at Intercom or HelpCrunch.
- Live chat inside a marketing or CRM suite. If you already use a CRM with marketing tools, its chat and chatbot features may be enough. Compare HubSpot or Freshchat.
- Website visitor identification. To see which companies visit your site without chatting to them, use a tool such as Leadfeeder.
Whichever you choose, check that it connects to your CRM and that sales can act on the leads quickly. For the bigger picture, read our guide on aligning sales and marketing or browse all sales engagement tools.
Drift FAQ
Does Drift still exist?
Not as a product you can buy. Salesloft acquired Drift in February 2024. On 5 March 2026 Clari + Salesloft announced the gradual sunset of Drift and said it would refer existing Drift customers to 1mind as the successor. drift.com now redirects to a Salesloft page about AI chat agents.
What replaced Drift?
Clari + Salesloft named 1mind, a company that builds AI agents for revenue teams, as the successor for Drift customers. Other options are AI chat agents and live chat tools from support and marketing platforms.
What was Drift used for?
B2B companies used Drift to chat with website visitors in real time, qualify them with chatbots and route good leads to sales reps. Salesloft calls it a conversational marketing product.