Sales Loves Marketing
- Best for
- Online stores and SaaS sites that want to show real customer activity to new visitors without coding
- Starting price
- $25 per month
- Free plan
- ✗ No
- Free trial
- ✓ Yes
Fomo is a social proof app for websites. It shows small live notifications, such as a recent purchase or sign-up, to tell new visitors that other people are buying or joining. The aim is to build trust and lift conversion rates without changing your site's code.
What is Fomo?
Fomo connects to the tools where customer activity happens, such as your store, payment provider or forms. It turns each event into a notification on your site. The vendor calls itself "the original social proof app" and says its event generation method is patented. If social proof is new to you, our guide to FOMO marketing explains the idea behind it.
Who is Fomo for?
Fomo suits online stores, course sellers and SaaS companies with a steady flow of orders or sign-ups. The notifications only persuade when there is real activity to show, so very new or low-traffic sites see less benefit. Agencies can manage several client sites with an add-on dashboard.
Key features
Notifications from real events
Fomo pulls events from more than 100 integrations. These include Shopify, WooCommerce, BigCommerce, Stripe, Square, Typeform, HubSpot, Mailchimp, ActiveCampaign and Zapier. Webhooks and a REST API cover custom sources, such as a product sign-up or a demo request.
Roundups and live visitor counts
Roundup notifications summarise activity, such as the best-selling product today. An active visitors counter shows how many people are on the site now.
Targeting and page rules
Page rules decide where each notification appears, so you can keep them off checkout or legal pages. Geo targeting scopes events by location, which helps when you sell in several countries.
Inline notifications
From the Business plan, social proof can sit inside the page layout instead of popping up in a corner.
How much does Fomo cost?
Prices checked on 1 November 2026 on Fomo's pricing page, shown with a $ sign:
| Plan | Monthly | Annually | Notifications per month | Websites |
|---|---|---|---|---|
| Starter | $25 | $250 | 8,000 | 1 |
| Business | $75 | $750 | 40,000 | Unlimited |
| Pro | $149 | $1490 | 300,000 | Unlimited |
| Unlimited | Custom | Custom | Unlimited | Unlimited |
Every plan starts with a 14-day trial. There is no free plan. Agencies can add a combined dashboard for $29 per month and white-label notifications for $75 per month. If you exceed your limit, Fomo upgrades you to the next tier unless you switch that off.
What do users say about Fomo?
Capterra reviewers most often praise how quickly Fomo is set up, how easy it is to use and how responsive its support team is. Shopify users mention the store and review integrations.
Common criticisms on Capterra are a limited choice of templates and widget types, and a wish for more design options. Some reviewers would like more native integrations, such as Facebook reviews.
When should you choose an alternative?
- You have little traffic or few sales. Work on your offer and pages first. See our conversion rate optimisation strategies and landing page tips.
- You need more than notifications. Fomo focuses on social proof. For pop-ups, forms or A/B tests you need a broader conversion or landing page tool.
- You sell B2B with long sales cycles. Live purchase pop-ups may not fit; case studies, reviews and customer logos are other forms of social proof to consider.
Learn more about conversion rate optimization or browse more growth marketing tools.
Key features
- Social proof notifications. Small pop-ups that show recent orders, sign-ups, reviews or form fills, pulled from your store, payment or form tools.
- Roundups and visitor counter. Roundup notifications summarise popular products or activity, and an active visitors counter shows how many people are on the site.
- Page rules and geo targeting. Choose which pages show which notifications, and scope events by the visitor's location.
- Inline notifications. Social proof placed inside the page instead of as a pop-up, on Business plans and higher.
- Integrations and API. Fomo lists more than 100 integrations, including Shopify, WooCommerce, Stripe, Typeform, HubSpot, Mailchimp and Zapier, plus webhooks and a REST API.
- Timing insights. Fomo says it applies AI to buying-behaviour data to choose when notifications appear.
Fomo pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $25 per month, or $250 per year billed annually | 8,000 notifications per month, 1 website, no inline notifications |
| Business | $75 per month, or $750 per year billed annually | 40,000 notifications per month, unlimited websites, inline notifications |
| Pro | $149 per month, or $1490 per year billed annually | 300,000 notifications per month, unlimited websites, inline notifications |
| Unlimited | Custom pricing | Unlimited notifications and websites |
| Agency add-ons | $29 per month for the Agency Dashboard; $75 per month for notification white-labeling | A combined dashboard across client sites, and notifications without Fomo branding |
Fomo FAQ
How much does Fomo cost?
On 1 November 2026 Fomo's pricing page listed Starter at $25, Business at $75 and Pro at $149 per month. Paying annually costs $250, $750 or $1490 per year, which Fomo describes as two months free. Larger accounts get custom pricing.
Does Fomo have a free trial?
Yes. Every paid plan starts with a 14-day trial. There is no free plan.
What happens if I go over my notification limit?
Fomo's FAQ says automatic upgrades are on by default and move the account to the next tier. If you turn them off, notifications stop until the billing period resets.
Is fomo.com the same product?
No. The social proof app lives at usefomo.com. On 1 November 2026 fomo.com redirected to an unrelated crypto trading app.