Marketing a product or service takes a lot of thought and effort. The days are long gone when you could simply put up an ad and wait for sales. The consumer expects to be treated as special and individual and you need to stand out from the crowd.
A website – and a well-designed one – is the first port of call for every business, no matter how small or large. It needs to be up to date and optimized for SEO and use with smartphones, and it needs to engage visitors to a degree that they become customers. This means professional attention, especially where SEO is concerned.
To keep the search engines – especially Google – happy and get your site up the rankings you need not only to keep your website fresh, you also need to make sure the content on it is of the highest quality. This applies to a blog too. That’s where Grammarly comes into the picture. You may have heard of Grammarly but what is it, and why do you need it?
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- Free Chrome Extension
- Works with the tools you are already using
- Just a must have if you write in English
- Relatively high paid plan when paying monthly
- Works only in Chrome browser (next to the native app)
How Grammarly Works
Grammarly is a tool that is aimed at ensuring written content is grammatically correct. Yet, it offers much more than that. Google will score a page down if the grammar is poor, or if it is plagiarized, and Grammarly can help address both issues.
Used by content creators, website designers, agencies, and businesses, it can also be utilized to check emails and other written content. Put simply, Grammarly is a great tool for all types of business users, so let’s look at some of its major features in a bit more detail.
Grammar and Spelling Check
For many users, the main feature of Grammarly is its very effective grammar and spell-checking ability. It uses AI technology to keep up with a user’s general writing style and corrects such as ‘they’re’ an ‘there’ when spotted in use, and all other English idioms such as this. It can be set to check US English.
Grammarly is surprisingly efficient in the suggestions it makes, too, as it has been comprehensively developed as a writing tool – not everyone is a great writer after all – and when it comes to spelling is of great use. It’s not just spelling and grammar where Grammarly scores, it also helps with sentence structure and to quite a complex degree.
Many companies use Grammarly to check not only text for websites and blogs, but also for emails, letters, and any external and internal communications in the written word. First impressions continue to count, even in the Digital Age.
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One often-overlooked factor in written digital conversation is that of tone. When we speak face to face, or even on a telephone, we can convey inferences in the voice and in our facial and body language. This is not always possible in, for example, an email or other digital communication. It’s often easy for the tone of a message to come across the wrong way, and emojis are not always a great thing to put on business communications.
Where Grammarly can help here is with its Tone Detector feature. This checks a message for general tone using the AI functions of the system, and gives you a score in terms of ‘formal’, ‘friendly’, ‘optimistic’, and various others. This really is a very clever feature that will be widely used by anyone who is trying to get a point across without sounding blunt and coarse, and it works surprisingly well.
Grammarly can be used with many of the top email platforms and messaging portals – gmail, Outlook, Messenger and so on – as well as with document programmes and the major social media networks, so is superbly integrated for you to check what you have written before you send it. In that alone, it might be a tool worth having, and one that could enhance your professionalism in terms of communication. What do we think of Grammarly overall?
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Not everybody is a great writer, and even the experienced among us can get it wrong when it comes to grammar and also tone. This is why Grammarly is an excellent tool for small businesses, for bloggers and marketers, and even for agencies designing and creating copy for websites, ads, or other material.
Easy to use and very impressive in its scope, Grammarly should be widely used if you want to make a great first impression when communicating with clients, internally or on a business-to-business basis, and even the basic free version is worth having to hand.