KWFinder

KWFinder is a keyword research tool made by Mangools. It shows how many people search for a keyword, how hard it is to rank for, and which related or competitor keywords are worth targeting. You can use it free for 5 lookups a day, and paid access comes with the full Mangools SEO bundle.

Who is KWFinder for?

KWFinder suits bloggers, small business owners, freelance SEOs and small marketing teams. It focuses on one job, finding long-tail keywords you have a realistic chance to rank for, and keeps the interface simple. Reviewers often compare it with bigger suites such as Ahrefs and Semrush, which cover more ground at a higher price.

What are KWFinder's main features?

Keyword difficulty

KWFinder gives each keyword a difficulty score from 0 to 100. To get it, Mangools scores every page on Google's first results page for link profile strength. That score uses Moz Domain Authority and Page Authority and Majestic Citation Flow and Trust Flow. It then combines those page scores, giving extra weight to weak pages, because they show whether a newcomer can break in. Mangools stresses that Google does not use these metrics, so the score is a guide, not a promise.

Search volume and trends

Each keyword shows monthly search volume and its history. That helps you spot seasonal topics and publish before demand peaks. You also get related keywords, autocomplete suggestions and questions for any seed keyword.

Competitor keyword research

Switch to "Search by domain", enter a competitor's domain or URL, and KWFinder lists the keywords it ranks for. You can save the best ones to a keyword list and check how hard each would be to win. Our guide to keyword research for SEO explains how to use this in a content plan.

Local keyword research

You can pick from more than 65,000 locations, from whole countries down to cities, and see local search volumes and results. That makes it useful for local SEO.

The rest of the Mangools bundle

Paid plans include all Mangools tools: SERPChecker for analysing results pages, SERPWatcher for rank tracking, LinkMiner for backlinks and SiteProfiler for domain metrics. The bundle also includes AI Search Watcher, which monitors how your brand shows up in AI answers, plus an API and an MCP server.

How much does KWFinder cost?

KWFinder is sold as part of the Mangools bundle. Prices were checked on the Mangools pricing page on 1 November 2026, in US dollars.

Mangools says yearly billing saves about 35%. Limits refresh every 24 hours. Paid plans have a 48-hour money-back guarantee, and the free plan needs no credit card.

What do users say about KWFinder?

G2 lists KWFinder under Mangools, where the suite holds 4.7 out of 5 from 97 reviews. Reviewers most often praise how easy and intuitive it is, its rank tracking and its price. The most common complaint is that it has fewer features for competitive analysis than Semrush or Ahrefs. A few reviewers also mention that its data covers Google only.

When should you choose an alternative?

• You need deep backlink data and site audits as well: compare Ahrefs or Semrush.
• You want quick keyword data inside Google search results: try the Keywords Everywhere browser extension.
• You want another low-cost tool for keyword ideas: look at Ubersuggest or Keyword Tool.
• To compare more options, see our list of the best tools for keyword research.