Sales Loves Marketing
Acquired by Adobe in April 2026; still sold as Semrush.
- Best for
- Marketing teams, agencies and SEO specialists who want keyword, competitor and AI visibility data in one platform
- Starting price
- $117.33 per month, billed yearly (SEO)
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Semrush is an SEO and search visibility platform. It helps you research keywords, analyze competitors, track rankings, audit your site and, more and more, measure how your brand shows up in AI assistants such as ChatGPT and Gemini.
Adobe completed its acquisition of Semrush in April 2026. The product is still sold under the Semrush name, and Semrush told customers there would be no immediate changes to features, billing or support.
Who is Semrush for?
Semrush suits marketing teams, agencies and SEO specialists who want one place for keyword research, competitor data, technical audits and reporting. Agencies use the white-label reports and multi-project limits. In-house B2B teams use it to plan content, track rankings and watch competitors.
It is a lot of tool for a freelancer who only needs keyword volumes now and then. The free plan or a lighter tool may be enough in that case.
What are Semrush's main features?
Keyword research
Semrush shows search volume, keyword difficulty and related ideas for any keyword. The Keyword Magic Tool expands one seed term into related phrases and questions. Our guide on using Semrush for keyword research walks through it.
Competitor analysis
Enter a competitor's domain to see the keywords and pages that bring it organic and paid traffic, compare keyword gaps and review its backlinks. That helps you find topics they rank for and you do not. See also our list of useful Semrush reports.
Rank tracking and Site Audit
Position Tracking monitors your rankings daily by device and location. Site Audit crawls your site for technical SEO issues, and on the AI search plans it also checks how ready the site is for AI search. Read more in our Semrush Site Audit guide.
AI visibility
The newest part of Semrush tracks prompts in AI assistants, reports whether your brand is mentioned, how it is described and how you compare with competitors. Higher plans track more prompts.
Backlinks and reporting
You can audit any domain's backlinks and find link building opportunities. Reports can be scheduled, branded and filled with Google Analytics and Search Console data. Semrush also offers an API and an MCP server for AI assistants.
How much does Semrush cost?
Prices checked on 1 November 2026 on Semrush's pricing page for the SEO + AI Search toolkit, in US dollars:
| Plan | Billed yearly | Billed monthly | Main limit |
|---|---|---|---|
| Free | Free | Free | 10 reports per day, 1 demo project |
| SEO | $117.33/month | $139/month | 5 websites, 500 keywords |
| Starter | $165.17/month | $199/month | Adds AI visibility and MCP access |
| Pro+ | $248.17/month | $299/month | 15 websites, 1,500 keywords |
| Advanced | Custom | Custom | 40+ websites, API, team users |
Yearly billing saves up to 17%. Extra users start at $45 per month, and other toolkits such as Traffic & Market, Local, Content and Advertising cost extra. Paid plans start with a free seven-day trial. For more detail, read our Semrush pricing guide.
What do users say about Semrush?
Semrush is rated 4.4 out of 5 on G2 from 4,304 reviews at the time of checking. G2's summary says users value the range of tools, position tracking, keyword research and how easy it is to use.
The most common complaint by far is price, especially for small businesses and solo consultants. Reviewers also mention confusing add-on pricing and a steep learning curve for beginners.
When should you choose an alternative?
- You want its closest all-in-one competitor. Compare Ahrefs, which also covers backlinks, keywords, audits and AI visibility.
- You want a cheaper all-round SEO tool. Look at Ubersuggest or read Ubersuggest vs Semrush.
- You mainly research competitors' paid search. Try SpyFu.
- You only need keyword volumes while you browse. Keywords Everywhere costs far less.
Browse more SEO tools.
Key features
- Keyword research. Search volume, keyword difficulty and related keyword ideas, including the Keyword Magic Tool for phrases and questions.
- Competitor analysis. See which keywords, pages and backlinks drive a competitor's organic and paid traffic, and find keyword gaps.
- Rank tracking. Position Tracking monitors daily rankings for your keywords by device and location.
- Site Audit. Crawls your site to find technical SEO issues, with an AI-ready version on the SEO + AI Search plans.
- AI visibility. Tracks prompts in AI assistants, reports how often and how positively your brand appears, and compares you with competitors.
- Backlink analysis. Review the backlink profile of any domain and find link building opportunities.
- Reporting and integrations. Scheduled and white-label reports with Google Analytics and Search Console data, plus an API and MCP server.
Semrush pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 1 demo project and 10 reports per day across the main tools. No credit card required. |
| SEO | $117.33 per month billed yearly, or $139 billed monthly | 5 websites, 500 tracked keywords, basic keyword research and competitor analysis, Position Tracking, Site Audit and basic AI search tracking. |
| Starter (SEO + AI Search) | $165.17 per month billed yearly, or $199 billed monthly | Adds full keyword and competitor tools, MCP access, 50 AI prompts tracked daily and an AI-ready Site Audit. |
| Pro+ (SEO + AI Search) | $248.17 per month billed yearly, or $299 billed monthly | 15 websites, 1,500 tracked keywords, historical data, content optimization, cannibalization analysis and 100 AI prompts. |
| Advanced (SEO + AI Search) | Custom | 40+ websites, 5,000+ keywords, share of voice, API access, team users and unlimited AI prompts. |
Semrush FAQ
Does Semrush have a free plan?
Yes. The free plan includes one demo project and 10 reports per day across the main tools, without a credit card. Paid plans also come with a free seven-day trial.
How much does Semrush cost?
On 1 November 2026 the SEO plan cost $117.33 per month billed yearly or $139 billed monthly. Starter cost $165.17 and Pro+ $248.17 per month billed yearly. Advanced is custom. Prices may show in another currency in your country.
Who owns Semrush?
Adobe. Adobe completed its acquisition of Semrush on 28 April 2026. Semrush says there are no immediate changes to existing customers' services, billing or support.
Is Semrush better than Ahrefs?
Both cover keyword research, competitor analysis, backlinks and site audits. Semrush puts more weight on AI visibility tracking and also sells traffic, local, content, social and advertising toolkits. Compare current plans and limits for the work you do most.