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Moz Features
Moz is a leader in the SEO industry, offering a wide range of tools to help you reach your online marketing goals. A free, 30-day trial is available, and there are several paid plans to choose from. All plans include one-on-one onboarding as well as 24/hour online support.
Trusted by Zillow, Trivago, 99designs, Aaron’s, Razorfish and other major brands, Moz’s suite of tools include:
- Rank Tracking
- Backlink Analysis
- Keyword Research
Pros
- For any SEO professional
- Great insights and alerts about your site
Cons
- You will have to go to paid plan to get better insights
- Pricing can be high if you are just an SMB
How Moz works
Rank Tracking
Moz allows you to track your keyword rankings across more than 170 search engines, so you can gauge whether your SEO efforts are paying off.
But with Moz, you can go a step further to compare your visibility on mobile and desktop. People search differently on mobile devices than they do on desktop computers. With Moz’s rank tracking tool, you can optimize for both.
- Track desktop searches across search engines in more than 200 countries
- Compare mobile and desktop searches in the U.S. on both the national and local levels
Along with comparing mobile and desktop, Moz also allows you to see what your competitors are doing and what’s working for them. With this data on hand, you can figure out what you need to do to gain an advantage on your competitors.
Backlink Analysis
Backlinks play an essential role in SEO, but quality trumps quantity. Moz has the best link index in the industry. With the click of a button, you can view the metrics of any site, including Domain Authority and anchor text.
- View your own site’s authority and rankings. With Moz, you can see your most valuable pages, view your backlink portfolio, linking domains, anchor text and more. This data will help you improve your backlink quality for better rankings and to better compete with other industry players.
- Compare your backlinks to the competition. See how you measure up to four competitors, including your Domain Authority, so you can take steps to get an edge on the competition. Backlink comparison is a valuable tool, and will also help you find new domains for link outreach.
- Track your link building. Moz allows you to set goals, analyze your link building and track your results. Through the platform, you can create lists with target URLs you want to build links to. Link prospects can be added, and you can see how they link to targeted URLs. Custom notes can be added when tracking your outreach.
Moz’s backlink analysis tools allow you to manage and grow your backlink portfolio. High-quality links are essential, and with Moz, you have the tools you need to weed out links that don’t measure up to your standards.
Keyword Research
One of the most fundamental aspects of SEO is keyword research. You have to know which search terms to target to drive the right leads to your website. Moz’s keyword research tools help you discover thousands of keywords along with helpful data, including:
- Difficulty scores
- SERP analysis
- Competitor research
Keyword research is an ongoing, evolving process. With Moz, you can create, manage and add to your keyword list effortlessly. Compare keywords, add categories and prioritize certain keywords to focus on in your marketing campaigns.
You can also find new keyword opportunities. Moz offers thousands of keyword suggestions and allows you to compare keywords using its extensive database of English keywords. This database always has fresh SERP data, with nothing older than two weeks.
Other tools, like Search Volume, help you predict keyword performance with precision. Difficulty and Organic CTR metrics allow you to determine the competitiveness of keywords and estimate click-through-rates. You can even add your own custom score to keywords for easy prioritization.
Moz’s comprehensive collection of keyword tools will help you find the right search terms to drive traffic, leads and customers to your site.
In addition to these three tools, Moz’s SEO platform allows you to audit your site, receive custom reports, optimize your pages and perform link research.
There are four main plans to choose from: Standard, Medium, Large and Premium. The primary differences between these plans, aside from price, is the limit on tracking, queries and other features.
But all Moz Pro plans include full access to MozBar (SEO toolbar for Chrome), SEO insights, tracking for multiple search engines, Moz’s Q&A forum, 24-hour online support and one-on-one onboarding.
Moz Alternatives
Conclusion
Moz has virtually every tool you could need to take charge of your SEO campaigns. Plans are affordable, but it would be wise to take advantage of the 30-day free trial to see if the platform is a good fit for your brand.
See our SEO Glossary of terms if you want to educate yourself more on SEO.