Sales Loves Marketing
- Best for
- PPC and SEO marketers who want to see competitors' paid keywords and ad history at a low price
- Starting price
- $29 per month, billed annually
- Free plan
- ✗ No
- Free trial
- ✗ No
SpyFu is a competitor research tool for search marketing. Type in any domain and it shows the keywords that site ranks for in Google, the Google Ads keywords it buys, and the ads it has run over the years. Recent versions add an AI site audit and a way to use SpyFu data inside ChatGPT.
Who is SpyFu for?
SpyFu suits PPC managers, SEO specialists and small agencies that want competitor data without paying for a large SEO suite. It is especially useful in paid search, where its ad history shows how competitors have tested copy and keywords. Every plan also includes a capped export of sales leads.
What are SpyFu's main features?
PPC competitor research
SpyFu shows the keywords a domain buys on Google Ads and every ad it has tested, with the ad history behind them. You can use that history to avoid the tests your competitors already ran and to find keywords they profit from. SpyFu can also build ready-made Google Ads campaigns from this research.
SEO competitor research and Kombat
For organic search, SpyFu lists the keywords a domain ranks for and its ranking history, with 10 or more years of history on every plan. Kombat compares domains side by side and shows keywords your competitors rank or bid on that you do not. Backlink research shows pages that link to competitors. Read our guide to spying on your competitors' marketing for ways to use this data.
Rank tracking and reporting
You can track your own keyword rankings and ad positions, connect Google Search Console and send automated, white-labelled reports to clients.
AI site audit, RivalFlow and ChatGPT
The new site audit scans for more than 100 technical and on-page issues and drafts fixes for titles, links and content, which you review and publish to a connected site. RivalFlow suggests improvements to pages so they answer questions competitors already cover. A ChatGPT integration and an API bring SpyFu data into other tools.
How much does SpyFu cost?
Prices below were checked on SpyFu's pricing page on 31 October 2026, in US dollars.
| Plan | Monthly | Billed annually |
|---|---|---|
| Basic | $39 per month | $29 per month |
| Pro + AI | $59 for the first month, then $119 per month | $89 per month |
| Team / Agency | $249 per month | $187 per month |
Basic limits search results and exports to 10,000 rows. Pro + AI removes those limits and adds API access. Team / Agency includes five users. There is no free trial, but SpyFu offers a 30-day money-back guarantee and lets you cancel at any time.
What do users say about SpyFu?
On G2, SpyFu holds 4.6 out of 5 from 519 reviews. Reviewers most often praise its competitor analysis and competitor research. The most common complaints are data inaccuracy and incomplete data. Its G2 score for quality of support is high, at 9.0 out of 10.
When should you choose an alternative?
- You need a deep backlink index and site analysis: look at Ahrefs or Semrush.
- You want a cheaper all-round tool for your own site: see Ubersuggest.
- You want market-level traffic data across all channels, not only search: see Similarweb.
- Getting started with keywords: read how to do keyword research for SEO.
Key features
- PPC competitor research. Shows the Google Ads keywords any domain buys and the ads it has tested over time.
- SEO competitor research. Lists every keyword a domain ranks for, with organic ranking history going back 10 years or more.
- Kombat domain comparison. Compares domains to find keywords competitors rank or bid on that you do not.
- Rank tracking and reports. Weekly tracking of keyword rankings and ad placements, with automated and white-labelled reports.
- AI site audit. Scans for technical and on-page issues and drafts fixes you can review and publish to a connected site.
- ChatGPT integration. SpyFu data inside ChatGPT, plus an API for your own tools.
SpyFu pricing
| Plan | Price | Notes |
|---|---|---|
| Basic | $39 per month, or $29 per month billed annually | 1 user, 10k-row search results and exports, 5k weekly tracked keyword rankings, 1 site in the site audit |
| Pro + AI | $59 for the first month, then $119 per month; or $89 per month billed annually | Unlimited search results and exports, 15k tracked rankings, RivalFlow for 1 site, API access, extra users $30 each |
| Team / Agency | $249 per month, or $187 per month billed annually | 5 users, unlimited projects and reports, 50k tracked rankings, RivalFlow for 5 sites |
SpyFu FAQ
How much does SpyFu cost?
On 31 October 2026, Basic cost $39 per month or $29 per month billed annually. Pro + AI cost $59 for the first month and then $119 per month, or $89 per month billed annually. Team / Agency cost $249 per month or $187 per month billed annually.
Does SpyFu have a free trial?
SpyFu does not list a free trial on its pricing page. Instead it offers a 30-day money-back guarantee with no questions asked, and you can cancel at any time.
What is SpyFu best at?
Paid search competitor research. It shows which Google Ads keywords a competitor buys and the ads it has tested over time. G2 reviewers most often praise its competitor analysis.
Is SpyFu data accurate?
Like all third-party SEO tools, SpyFu estimates traffic, clicks and ad spend. Data inaccuracy is the most common complaint among its G2 reviews, so treat numbers as estimates and check your own sites against Google Search Console.