Sales Loves Marketing
- Best for
- Marketing and sales teams that want lead capture forms, quizzes and surveys people enjoy filling in
- Starting price
- $28 per month, billed yearly
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Typeform is an online form and survey builder. Its forms show one question at a time and adapt to each answer, which makes them feel more like a conversation than a long web form. Teams use it for lead capture, quizzes, surveys, applications and order forms.
Typeform now calls itself "AI forms and automation". Besides building forms, higher plans enrich leads with company data, send follow-up emails and texts, and analyse answers with AI.
Who is Typeform for?
Typeform suits marketers and sales teams that want forms people complete, such as a lead form on a landing page, a quiz or a customer survey. Basic fits a solo user. Plus and Business fit teams that need their own branding, more responses and Salesforce. Growth Flow is for teams that want to qualify and follow up leads automatically. Enterprise covers security needs such as SSO and HIPAA.
What are Typeform's main features?
Logic, questions and AI
You can build a form from scratch, from a template, or by describing it to Typeform AI. Every paid plan includes conditional logic, so each person gets a question path based on earlier answers. You can recall earlier answers, use hidden fields for personalization, and add scores and calculations for quizzes. Forms and questions are unlimited on all paid plans; responses are what you pay for.
Payments and lead capture
Payment questions take payments through Stripe on every paid plan, so a form can sell a product, take a booking or collect a donation. You can set multiple endings per form, and from the Plus plan redirect people to a web page when they finish. Automated lead scoring and lead routing are included on paid plans. Growth Flow adds data enrichment for B2B and B2C leads and follow-up emails and SMS.
Integrations
Every paid plan connects natively to HubSpot, Pipedrive, Mailchimp, Airtable, Google Sheets, Slack and Calendly, and to more than 500 apps through Zapier. Salesforce needs Business or higher. Developers can use Typeform's APIs and webhooks.
Insights
All paid plans show form performance over time. Business adds question drop-off analysis and conversion tracking, and Growth Flow adds Smart Insights.
How much does Typeform cost?
Prices checked on 1 November 2026 on Typeform's pricing page, in US dollars:
| Plan | Billed yearly | Billed monthly | Responses and users |
|---|---|---|---|
| Free | $0 | $0 | Limited responses |
| Basic | $28 per month | $39 per month | 100 a month, 1 user |
| Plus | $56 per month | $79 per month | 1,000 a month, 3 users |
| Business | $91 per month | $129 per month | 10,000 a month, 5 users |
| Growth Flow | $266 per month | $379 per month | 10,000 a month, 5 users |
| Enterprise | Contact sales | Contact sales | Custom |
Response limits apply across all forms in an account and reset every month. Growth Flow has a 14-day free trial that needs a credit card. A separate Talent plan for HR teams starts at $119 per month.
What do users say about Typeform?
Typeform is rated 4.5 out of 5 from 1,027 reviews on G2 at the time of checking. G2's review summary says users most often praise how easy it is to build forms that match their brand, the conversational design that feels engaging for respondents, and the many integrations.
The most common complaint on G2 is cost, especially as needs grow and advanced features require a higher plan. Reviewers also mention limited customization, missing features such as advanced insights, and integration gaps with some analytics and CRM tools.
When should you choose an alternative?
- You run large or recurring surveys. Compare SurveyMonkey or SurveySparrow, which also has conversational surveys and an NPS product.
- You want calculators, quizzes and other interactive content for lead generation. Look at Outgrow.
To get more from your forms, read our guide on how to optimize a landing page or browse all lead generation tools.
Key features
- Conversational forms. Forms and surveys with one question on screen at a time, plus logic that adapts the next question to each answer.
- AI form creation. Typeform AI builds a form from a prompt; higher plans add AI follow-up questions and AI analysis of answers.
- Logic, scores and quizzes. Conditional logic, recall of earlier answers, hidden fields, scores and calculations, and knowledge or outcome quizzes on every paid plan.
- Payments. Payment questions take payments through Stripe on every paid plan.
- Lead capture and routing. Automated lead scoring on every paid plan, with data enrichment and follow-up emails and SMS on Growth Flow.
- Integrations. Native integrations with HubSpot, Pipedrive, Mailchimp, Airtable, Google Sheets, Slack and Calendly, Salesforce from the Business plan, an API, webhooks and 500+ apps through Zapier.
- Performance insights. Response metrics on all paid plans, with question drop-off analysis from Business.
Typeform pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Basic features with a limited number of responses per month; Typeform does not list the exact limit on the pricing page. |
| Basic | $28 per month billed yearly, or $39 billed monthly | 1 user and 100 responses a month. Unlimited forms, AI form creation, conditional logic, payments, webhooks and integrations such as HubSpot, Pipedrive, Mailchimp and Airtable. |
| Plus | $56 per month billed yearly, or $79 billed monthly | 3 users and 1,000 responses a month. Adds removal of Typeform branding and a custom subdomain. |
| Business | $91 per month billed yearly, or $129 billed monthly | 5 users and 10,000 responses a month. Adds drop-off analysis, conversion tracking, multi-language forms, Salesforce and priority support. |
| Growth Flow | $266 per month billed yearly, or $379 billed monthly | 5 users and 10,000 responses a month. Adds data enrichment for 1,500 responses a month, Smart Insights, email and SMS follow-ups and the Contacts & Automations add-on. 14-day free trial, credit card required. |
| Enterprise | Contact sales | 6+ users, custom response limits, SSO, HIPAA compliance, a choice of US or EU data center and a dedicated success manager. |
Typeform FAQ
Does Typeform have a free plan?
Yes. Typeform's free plan includes basic features with a limited number of responses per month. The pricing page does not state the exact limit, so check it when you sign up.
How much does Typeform cost?
On 1 November 2026 Typeform listed Basic at $28 per month billed yearly ($39 monthly), Plus at $56 ($79), Business at $91 ($129) and Growth Flow at $266 ($379). Enterprise is priced by sales.
Can Typeform take payments?
Yes. Every paid plan includes payment questions that accept payment through Stripe, so you can sell products, take bookings or collect donations in a form.
Does Typeform integrate with Salesforce?
Yes, on the Business, Growth Flow and Enterprise plans. HubSpot, Pipedrive and Mailchimp integrations are available on every paid plan.