Zapier

Zapier is a no-code automation platform. It connects more than 9,000 apps so that something happening in one app, such as a new form entry, automatically triggers actions in others, such as adding a CRM contact and posting a Slack message.

Zapier now describes itself as a platform to build and govern AI workflows, agents and apps. Its core is still the Zap: a workflow made of a trigger and one or more actions.

How does Zapier work?

A Zap starts with a trigger, an event in one app. Zapier watches for that event and then runs the actions you set up in other apps. You build it in a visual editor without code.

A sales example: when a lead fills in a form on your landing page, Zapier creates a contact in your CRM, adds the lead to an email list and alerts the account owner in Slack. Multi-step Zaps can also filter data, branch on conditions and run AI steps, for example to summarize a message or sort a lead.

Each completed action uses a task. Your plan sets how many tasks you get each month, and all Zapier products draw from the same pool.

What can you build with Zapier?

• Zaps: automated workflows between your apps.
• Tables: simple databases that workflows can read and write.
• Forms: forms and simple tools that feed your workflows.
• Copilot: describe what you want and Zapier helps build the Zap.
• Agents and Chatbots: AI assistants that take actions across your apps, sold as add-ons.
• MCP and SDK: ways for AI assistants and custom AI apps to act in your connected apps.

If you want to see where automation pays off first, read reasons to use automation.

How much does Zapier cost?

Prices checked on 31 October 2026 on Zapier's pricing page, in US dollars, for the lowest task tier of each plan:

Prices go up as you choose more tasks. If you hit your limit, Zapier moves you to pay-as-you-go unless you turn that off. New accounts get a 14-day free trial of Professional, with no credit card needed.

What do users say about Zapier?

Zapier is rated 4.5 out of 5 from 2,108 reviews on G2 at the time of checking. G2's review summary says users most often praise how easy it is to use without technical skills, how well it automates routine work and the very wide range of integrations.

The most common complaints on G2 are cost, especially once you need premium features or many tasks, and complexity. Reviewers say advanced Zaps take time to learn and test, and some smaller teams find features limited on the lower plans.

When should you choose an alternative?

• Your apps already integrate. Many CRMs and email tools sync natively. Check that before you pay for tasks.
• You run very high volumes. Task-based pricing can add up. Compare automation platforms that price per workflow run or that you can host yourself.
• You need marketing journeys, not app connections. A marketing automation platform handles email nurturing and lead scoring.

For ideas on what to automate first, see how to automate small business sales and marketing, or browse more productivity tools.