Digital Product Design, UI/UX and Design Systems
Mentor Profile – Alek Manov
I am passionate in user psychology and product design. The challenge is to understand and find out if your idea is worth the time and how that product will best fit your potential customers. The design field is so dynamic nowadays and the consumer behaviour changes every 6 months. Gone are the days of curiosity and long attention spans.
Today is more difficult than ever to bring attention to your product and attract new customers. There are two aspects that make or break the deal – entertainment and exact solution to our problem. Let’s be honest, we don’t have time to keep up with the vast information and products out there. And yet we always force ourselves to check one more thing before going to bed. That means if your product doesn’t offer a painkiller to my problem and if your process of using it doesn’t entertain me, I will be gone in less than 3 seconds.
That’s how much time you have to make your offer to the user. And that’s just the beginning. You need to create a long lasting commitment otherwise your product is doomed. My goal is to create clean and unique visual communication that suits and elevates the purpose of the project.
Defining what’s your value proposition, what makes you different and present this to your customers in a simple, innovative and engaging way that will lead to increased brand recognition and improved market value of your products.
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