Mentor - Jason Barbato

Growth, Inbound, Product Marketer. Advisor and Mentor. Former Best-In-Class Enterprise Growth Hacker at IBM.

Mentor since;	August 2019
From :	Rochester, United States
Languages:	English
Price:	Free
Time blocks available:	30min
Toolkit:	Google Ads, Google Analytics, Hubspot, Optimizely
Reviews:	5.0 (52 reviews / 87 sessions)

I have over a decade of marketing experience as a practitioner, strategist, thought leader, growth hacker, manager of projects and people, consultant, advisor, and more. I apply entrepreneurial spirit, and a data-driven, experimental approach to expertise based on the inbound marketing philosophy.

Here are a few key facts/milestones about me:

• I started my career in journalism so all forms of marketing content (SEO, ad copy, blogs, social, email) come naturally to me
• I’m currently Senior Director of Growth at HYPR, a Series C startup in the cybersecurity SaaS space
• I am an advisor and mentor at Orange Pegs, an award-winning growth agency where I spearheaded and scaled the “growth hacking for everyone” program from 2019-2021 across multiple startup, SaaS, and SMB clients
• After over a decade in marketing I joined IBM in 2016 to build its growth hacking program to help keep pace in many SaaS, analytics, AI, and other tech markets
• At IBM my individual product and marketing experimentation generated $12M+ in ARR
• At IBM my team’s product and marketing experimentation generated $25M+ in 2019
• At IBM I’ve built a growth stack and enablement program that has scaled 15x
• I have spoken at multiple growth and marketing events with other industry experts
• I’ve been an equity partner at a SaaS startup in the employment industry
• I’ve built multiple demand generation, lead generation, growth, and inbound marketing programs from scratch

I enjoy sharing my experiences, knowledge, data, and more with other growth-minded business leaders, entrepreneurs, marketers, growth hackers, and anyone else. Thank you for your interest!

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