Outreach

Outreach is a sales engagement platform for B2B sales teams. Reps use it to run sequences of emails, calls and LinkedIn steps, and managers use it to coach, manage deals and forecast. It now markets itself as an AI agent platform for revenue teams, and the company has moved from outreach.io to outreach.ai.

Who is Outreach for?

Outreach is built for sales development reps, account executives, sales managers and revenue operations teams at mid-size and large companies. It assumes you work from a CRM and want every email, call and meeting synced back to it. Small teams that only need to send cold email campaigns usually choose a lighter tool.

What are Outreach's main features?

Sequences and sales engagement

A sequence is a planned series of touches: for example an email on day one, a call on day three and a follow-up email on day six. Outreach lets reps build sequences across email, calls, LinkedIn and SMS, using shared templates and snippets. It can manage several contacts at the same account in one sequence and pulls replies into a single thread. When a prospect sends an out-of-office reply, Outreach pauses the sequence and picks it up when they return. For writing tips, see our guide to cold email templates that convert.

Tracking, testing and analytics

Outreach tracks engagement across channels and syncs it with CRM contacts and opportunities. Built-in A/B testing shows which messages and steps work best, and team reports show which sequences and rep behaviours lead to meetings.

Calls, meetings and conversation intelligence

A click-to-call dialer and meeting scheduler sit inside the platform. Calls and meetings can be transcribed, with action item detection and sentiment analysis, and managers can use them for rep coaching.

Deals, forecasting and AI agents

Higher packages add deal and pipeline management, mutual action plans and forecasting. Outreach's AI agents research accounts, personalise messages, prepare meeting briefs and update deal records after meetings. An MCP server connects Outreach to AI assistants.

How much does Outreach cost?

Outreach does not publish prices. When checked on 31 October 2026, its pricing page described four packages and asked buyers to request pricing:

Pricing combines a per-user fee with consumption-based AI credits. Add-ons include data sharing, connectors, extra instances and listener licences. There is no free plan or self-serve trial.

What do users say about Outreach?

On G2, Outreach holds 4.3 out of 5 from about 3,700 reviews. Reviewers most often praise its ease of use and automation. The most common complaints are missing features and a learning curve. Its G2 scores for ease of setup and ease of admin (both 7.8 out of 10) are lower than its score for meeting requirements (8.7), which suggests it takes real admin effort to roll out.

When should you choose an alternative?

• You are a small team that mostly sends cold email: look at lemlist, Reply.io, Mailshake or Woodpecker.
• You want email tools inside Gmail: see Mixmax.
• You want marketing automation and a CRM in one: compare ActiveCampaign or HubSpot.
• For more on automating outreach, read how to book more meetings with sales automation software.