Sales Loves Marketing
- Best for
- Sales and marketing teams that run video calls, demos and webinars with clients and prospects
- Starting price
- $14.16 per user per month (Pro)
- Free plan
- ✓ Yes
- Free trial
- ✗ No
Zoom is a video meeting platform. Sales and marketing teams use it for client calls, product demos, internal meetings and webinars. The meetings app is now part of Zoom Workplace, a suite that also includes team chat, a phone system, a whiteboard, scheduling and AI meeting notes.
The company dropped "Video" from its legal name in November 2024 and is now Zoom Communications, Inc. It calls itself "the AI-first work platform".
Who is Zoom for?
Zoom suits any team that meets people it cannot see in person. For sales teams that means discovery calls, demos and negotiations with prospects in other cities or countries. For marketing teams it means webinars, interviews and virtual events. Small teams can start on the free plan; teams that hold calls longer than 40 minutes need a paid plan.
What are Zoom's main features?
Video meetings
You host calls with screen sharing and recording. The free plan allows up to 100 participants for 40 minutes. Pro allows meetings of up to 30 hours, and Business raises the limit to 300 participants.
AI meeting notes
Zoom's AI writes meeting summaries and answers questions about what was said during the call. The free plan includes 3 summaries a month. Pro and Business include unlimited summaries.
Zoom Workplace
Beyond meetings, Zoom Workplace includes team chat, a cloud phone system, mail and calendar, a scheduler, a whiteboard and Zoom's own docs, sheets and slides. Zoom Rooms connects meeting rooms in an office.
Products for sales and marketing
Zoom sells Revenue Accelerator, which records and analyses sales calls and turns them into meeting summaries and deal insights. Zoom Webinars and Events covers online events for marketing. Zoom lists both as separate business products, next to the Workplace plans.
How much does Zoom cost?
Prices checked on 31 October 2026 on Zoom's pricing page:
| Plan | Billed annually | Billed monthly | Main limit |
|---|---|---|---|
| Basic | Free | Free | 40-minute meetings, 100 participants |
| Pro | $14.16 per user/month | $16.99 per user/month | 30-hour meetings, 100 participants |
| Business | $18.33 per user/month | $21.99 per user/month | 300 participants |
| Enterprise | Contact sales | Contact sales | Larger meetings and webinars |
Prices are in USD before tax. The pricing page can also show prices in euros.
What do users say about Zoom?
Zoom Workplace is rated 4.5 out of 5 on G2 at the time of checking, from tens of thousands of reviews. G2's review summary says users most often praise ease of use, a stable connection even on weak internet, video quality and collaboration tools such as screen sharing and whiteboards.
The most common complaints on G2 are feature limitations compared with other tools, missing capabilities such as easier sharing of recordings, connection problems for some users, and cost. Some reviewers say support is slower on lower-tier plans.
When should you choose an alternative?
- You mainly run webinars and marketing events. Look at Livestorm.
- You want to send recorded video instead of meeting live. Look at Vidyard or Hippo Video.
- Your team already works in one office suite. Check whether the meeting tool in your suite is enough before adding another; read about Microsoft 365 integrations.
To fill your calendar with calls, read our tips on booking more meetings with sales automation software, or use a scheduling tool such as Calendly.
Key features
- Video meetings. Host calls with screen sharing, recording and up to 100 participants on the free plan.
- AI meeting notes and summaries. Zoom's AI writes meeting summaries and answers questions about the meeting; the free plan includes 3 summaries a month.
- Team chat, phone and mail. Zoom Workplace adds team chat, a cloud phone system, mail and calendar, and a scheduler next to meetings.
- Whiteboard and docs. Collaborate on a shared whiteboard and in Zoom's own docs, sheets and slides.
- Webinars and events. Run webinars and virtual events as a separate Zoom product.
- Revenue Accelerator. A sales product that turns recorded sales calls into meeting summaries and deal insights.
Zoom pricing
| Plan | Price | Notes |
|---|---|---|
| Basic | Free | Meetings up to 40 minutes and 100 participants, with 3 AI meeting summaries a month. |
| Pro | $14.16 per user per month billed annually, or $16.99 billed monthly | Meetings up to 30 hours and 100 participants, unlimited AI meeting summaries and in-meeting questions. |
| Business | $18.33 per user per month billed annually, or $21.99 billed monthly | Up to 300 participants, with unlimited AI note-taking and AI features in Whiteboard. |
| Enterprise | Contact sales | Larger meetings and webinars, with Zoom listing up to 1,000 meeting participants. |
Zoom FAQ
Is Zoom free?
Yes. Zoom's Basic plan is free and allows meetings of up to 40 minutes with up to 100 participants. Paid plans remove the time limit for longer meetings.
How much does Zoom cost?
On 31 October 2026 Zoom listed Pro at $14.16 per user per month billed annually ($16.99 billed monthly) and Business at $18.33 per user per month billed annually ($21.99 monthly). Enterprise pricing is on request.
Did Zoom change its name?
The company changed its legal name from Zoom Video Communications to Zoom Communications, Inc. in November 2024. The product is still called Zoom, and the main suite is now sold as Zoom Workplace.
Can sales teams use Zoom for more than meetings?
Yes. Zoom sells Revenue Accelerator, which analyses sales calls, and Webinars and Events for marketing. Zoom lists these as separate products from the meeting plans.