Sales Loves MarketingFlippa is an online marketplace where people buy and sell online businesses: content websites, ecommerce stores, SaaS products, apps, domains, newsletters and social media channels. Sellers list their business with traffic and financial details. Buyers search, ask questions and make offers, and the deal is paid through escrow before the seller hands over the assets.
What can you buy and sell on Flippa?
Flippa describes itself as an exit platform for founders of tech and online businesses. Its homepage lists these asset types:
- Websites: content sites, blogs, review sites, forums and directories
- Ecommerce: online stores, including Shopify, Amazon and dropshipping businesses
- SaaS and software: SaaS products, marketplaces, plugins and browser extensions
- Apps: iOS and Android apps
- Social and media: YouTube, Instagram, TikTok and other social accounts, plus newsletters
- Domains: domain names on their own
- Services and other assets: digital agencies, online services, games, AI tools and early-stage projects
For marketers, this matters in two ways. Buying an established site can be a faster route to an audience than building one from scratch. And if you have built a niche site, newsletter or small SaaS product, Flippa is one route to selling it.
How much does it cost to sell on Flippa?
Sellers pay two kinds of fees: a listing fee up front and a success fee when the business sells. On 31 October 2026, Flippa's pricing page showed:
| Option | What you pay |
|---|---|
| Self-service listing | From $29 for a 60-day listing, with higher-visibility packages costing more for a six-month term |
| Brokered by Flippa | A single upfront payment for a six-month brokerage term |
| Success fee | Charged only when the business sells; the page showed rates from 10% down to 6%, depending on the asking price and the package |
| Optional NDA and confidentiality | $199 on some packages, included on the top tiers |
The fees change with the asking price you enter on the pricing page, so check it for your own business before you list. Payment runs through FlippaPay, Escrow.com or PayPal. The escrow services charge their own fees, which Flippa's pricing page lists from about 1%.
Flippa's pricing page lists no fee for buyers to browse or buy. Buyers can pay for early access to some listings before they go public.
How do you buy a website on Flippa?
1. Decide what you want to own
Pick a business type you understand and can run. A content site needs SEO and writing skills. An ecommerce store needs suppliers and customer service. A SaaS product needs someone who can maintain the code. Set a budget that includes the purchase price, escrow fees and the cost of running and growing the business.
2. Search and shortlist
Flippa's listing search lets you filter by type, price, age, category, country and monthly profit. Each listing card shows monthly revenue and profit, the profit multiple, the age of the business and the asking price. Some listings carry a "Data Verified" label or are brokered by Flippa.
3. Ask questions
Use the listing to ask the seller about traffic sources, how the site makes money, how much time it takes to run and why they are selling. Some sellers ask you to sign an NDA before they share details.
4. Do your own due diligence
Treat the listing as the seller's claims, and check them yourself:
- Traffic. Ask for read-only access to Google Analytics and Google Search Console. Search Console lets an owner add you as a restricted user, which gives view access to most reports, including the Performance report.
- Revenue. Ask to see payouts in the ad network, affiliate or payment dashboards, not just screenshots or a spreadsheet.
- Traffic concentration. A site that gets almost all its visitors from one source, such as Google search or one social platform, can lose most of its income after a single algorithm change.
- Content quality. Google's spam policies treat affiliate pages with copied merchant descriptions and no added value as thin affiliation. A site built that way carries ranking risk.
- Links. Review the site's backlink profile for paid or spammy links that could cause problems later.
- Domain history. If you buy a domain to reuse for unrelated content, know that Google's spam policies treat repurposing an expired domain mainly to manipulate rankings as expired domain abuse.
5. Make an offer and pay through escrow
Listings are sold at a fixed price, through offers or by auction. When you agree on a price, pay through FlippaPay or Escrow.com. The escrow service holds your money until you confirm you received the assets. Never pay a seller directly outside the platform.
6. Take over the assets
The seller transfers the domain, hosting or files, accounts and any supplier or affiliate relationships. If you move the site to a new domain or change its URLs, follow Google's site move guidance: map old URLs to new ones, use permanent 301 redirects, submit a Change of Address in Search Console for domain changes, and keep the redirects for at least a year.
How do you sell a website on Flippa?
- Prepare your numbers. Put together at least 12 months of revenue, costs and traffic, and be ready to give buyers read-only access to your analytics and Search Console.
- Document how the business runs. List the tools, suppliers, accounts and weekly tasks. Buyers pay more for a business they can run without you.
- Choose your listing type. Self-service is cheaper up front. A brokered sale costs more but includes an advisor.
- Set a realistic price. Flippa offers a free valuation tool, and comparable listings show the profit multiples buyers are paying.
- Write an honest listing. Explain how the site makes money, where traffic comes from and what risks a buyer should know about. Overstated numbers come out in due diligence.
- Close through escrow and plan the handover. Agree on what you transfer and how long you will support the buyer after the sale.
What are the risks?
- Traffic and revenue can drop after the sale, especially for sites that depend on one channel.
- Sellers can misrepresent data, which is why you check everything at the source.
- Off-platform payment requests are a common sign of a scam. Scammers also set up fake escrow websites, so only use the escrow options offered inside the platform.
- Hidden ranking problems, such as spammy links or thin affiliate content, can surface after you take over.
If you plan to build rather than buy, our guides to starting an Amazon affiliate niche site and monetising a website are good next reads.
Frequently asked questions
What is Flippa?
Flippa is an online marketplace for buying and selling online businesses and digital assets, including websites, ecommerce stores, SaaS products, apps, domains, newsletters and social media channels. Sellers list their business with financial details, and buyers browse, ask questions and make offers.
How much does it cost to sell on Flippa?
Sellers pay a listing fee and a success fee when the business sells. On 31 October 2026, Flippa's pricing page showed self-service listings from $29 for a 60-day listing, and success fees between 10% and 6%, depending on the asking price and whether Flippa brokers the sale. Check the pricing page for your asking price, as the fees change with it.
Is it safe to buy a website on Flippa?
It can be, if you do your own due diligence. Ask for read-only access to the site's analytics and Search Console, check revenue at the source, review its backlinks and content, and pay only through escrow. Never pay a seller directly outside the platform.
Does Flippa charge buyers?
Flippa's pricing page lists no buyer fee for browsing or buying. Buyers can pay for early access to some listings, and the escrow services used to close a deal charge their own fees.