Sales Loves MarketingEvery list on Sales Loves Marketing follows the same method, so you can judge how much weight to give it. This page explains what we do, what we don't do, and how a list gets updated.
What we research for every tool
- What it does and who it's for. We read the vendor's own product pages and documentation, not press releases or other review sites.
- Pricing. We copy prices from the vendor's own pricing page, exactly as stated, and show the date we checked them. If a vendor only gives prices on request, we say so.
- Free plans and trials. We note whether a free plan or free trial is offered on the vendor's site on the day we check.
- What users say. We read public reviews on sites such as G2 and Capterra, and discussions on Reddit, and summarise what users commonly praise and criticise. We name where the opinions come from.
- Whether it's still the same product. Software changes hands. We note when a tool has been acquired, renamed or shut down.
How we decide the order of a list
A list answers one question, such as "which CRM suits a small business". We judge every tool against that question on:
- Fit for the use case in the title. A good tool in the wrong list ranks low.
- Features that matter for that use case, based on the vendor's documentation.
- Price and how clearly it's stated, including whether there's a free plan or trial.
- What users report, from public reviews.
- Whether the product is actively developed and supported.
The order is an editorial judgement on those points. We explain it in each entry: what a tool is best for, why it's on the list, its main pros and cons, and who should skip it.
What we don't do
- We don't claim hands-on testing we haven't done. Where a list includes our own hands-on notes, it says so in the entry.
- We don't link out to the tools. Our pages describe products; they don't send you to vendors through tracking links.
- We don't sell rankings in disguise. No list currently contains a paid placement. If a spot is ever paid for, it will be clearly labelled "Sponsored" on the page.
Keeping lists current
Each list shows the date it was last updated, and an editor's note says what changed. That date only moves when the content really changes, such as new prices, a tool added or removed, or a change in the order.
Corrections
Spotted an outdated price or feature? Software companies and readers can tell us through the submission form. We check every report against the vendor's own site.