Marketing automation tools

Software that runs campaigns, scoring and follow-ups automatically.

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Marketing automation

The best marketing automation tools for small businesses

ActiveCampaign is the best marketing automation tool for most small businesses, with detailed automation from $15 per month. Brevo and MailerLite are the best free starts, and HubSpot suits teams that want marketing and their CRM on one record.

9 tools · Updated November 1, 2026

Marketing automation tools we cover

30 tools

Act-OnA marketing automation platform for the whole customer lifecycle, priced by the contacts you actually email rather than your database size.

ActiveCampaignAn email marketing and marketing automation platform with built-in AI, cross-channel messaging and an optional sales CRM.

Adobe Marketo EngageAdobe's enterprise marketing automation platform for B2B lead management, email nurturing, personalisation, account-based marketing and attribution.

Agile CRMA low-cost all-in-one CRM that combines sales, marketing automation and help desk tools for small businesses.

BizzaboAn event management platform for in-person, virtual and hybrid events, sold as a yearly subscription with unlimited events and registrations.

Brevo (formerly Sendinblue)An email and multichannel marketing platform with marketing automation, SMS, WhatsApp and transactional email, priced mainly by how many emails you send.

ClickFunnelsA sales funnel platform that combines funnels and landing pages with checkout, a store, email marketing, courses, a CRM and an affiliate program.

Customer.ioA customer engagement platform that sends automated, behavior-based messages across email, push, in-app, SMS and WhatsApp from your own customer data.

CventAn event management platform for in-person, hybrid and virtual events and webinars, from registration and venue sourcing to onsite check-in and attendee engagement.

DemandbaseAn account-based go-to-market platform that uses intent data and AI to find in-market accounts and coordinate marketing, advertising and sales around them.

EngageBayAn all-in-one CRM for small businesses that combines sales CRM, email marketing automation and a help desk, with a free plan for up to 15 users.

FreshmarketerFreshworks' marketing automation tool for email, SMS, WhatsApp and social campaigns, with lead scoring and automated customer journeys.

GetResponseAn email marketing and automation platform with landing pages, sales funnels, webinars and a course creator, priced by list size.

HelpCrunchA customer communication platform with live chat, AI agents, a shared inbox, a knowledge base, popups and email campaigns in one place.

HubSpot Marketing HubHubSpot's marketing software for email, landing pages, forms, social, ads, automation and reporting, built on the HubSpot CRM.

InsightlyA CRM for growing businesses that tracks leads and deals and turns won deals into projects, with an AI Copilot built in.

Kit (formerly ConvertKit)An email marketing platform for creators, with newsletters, visual automations, email sequences, landing pages and digital product sales.

MailchimpAn email and SMS marketing platform for small and mid-sized businesses, with automation flows, segmentation and AI writing help.

MailerLiteAn email marketing tool for small businesses with a drag-and-drop editor, automation workflows, landing pages, websites and sign-up forms.

ManychatA chat automation platform that answers Instagram comments and DMs, Messenger, TikTok and other channels with automated conversations, priced by active contacts.

MauticOpen-source marketing automation software for email, campaigns, landing pages, forms and lead scoring that you can host yourself.

NutshellA sales CRM with built-in email marketing, forms, chat and AI for small and growing businesses.

OrttoAutopilot's successor, a platform that combines marketing automation journeys, a customer data platform, analytics and customer support.

SharpSpringA marketing automation and CRM platform for agencies and small businesses, now sold by Constant Contact as Lead Gen & CRM.

SmartlyAn AI advertising platform that builds ad creative and runs paid campaigns across social, connected TV, video and the open web from one place.

SugarCRM (now SugarAI)A customisable B2B CRM for mid-size and large companies, now sold as SugarAI, with AI guidance for sellers and links to ERP purchase data.

UnbounceA landing page builder for marketers and agencies, with popups, sticky bars, A/B testing and AI-based traffic routing.

User.com (now Positive User)A marketing automation platform with a built-in CRM, email, SMS, WhatsApp, website tracking and personalisation, now sold by the European software group Positive.

ZapierA no-code automation platform that connects 9,000+ apps so data moves between them automatically, now with AI agents and AI steps.

Zoho CRMA customizable CRM for sales, marketing and service teams, with Zia AI, process automation and a free plan for up to 3 users.

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