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CRM

The 10 best CRM systems for small businesses

HubSpot is the best CRM for most small businesses. It is free for 2 users and puts sales, marketing and service on one record. Pipedrive is the best pure sales CRM, and Zoho CRM gives the most value as you grow.

10 tools · Updated November 1, 2026CRM

The 10 best sales management tools for growing businesses

HubSpot Sales Hub is the best sales management tool for most growing businesses. Start on the free CRM and add forecasting, goals and custom reports on Professional. Pipedrive is the best value, with forecasting on every plan.

10 tools · Updated November 1, 2026CRM

The best CRM for startups

HubSpot is the best CRM for most startups, because the free CRM covers the first two users and eligible funded startups get 90% off the first year of Professional or Enterprise. Choose Attio for a flexible, modern CRM that is free for 3 seats, or Pipedrive for a simple founder-led sales pipeline.

10 tools · Updated November 1, 2026CRM

The best CRM software with project management

monday CRM is the best CRM with project management for most teams, because deals and the work that follows a sale run on the same boards. Pick Pipedrive for the strongest sales pipeline with a built-in Projects tool, or Zoho CRM with Zoho Projects for the most depth at a low price.

11 tools · Updated November 1, 2026CRM

The best Salesforce alternatives

HubSpot is the best Salesforce alternative for most companies, because its free CRM lets you test the move and its marketing, sales and service tools share one database. Choose Pipedrive for a fast sales pipeline, or Zoho CRM for Salesforce-style customisation at a lower price.

11 tools · Updated November 1, 2026

CRM tools we cover

31 tools

ActiveCampaignAn email marketing and marketing automation platform with built-in AI, cross-channel messaging and an optional sales CRM.Agile CRMA low-cost all-in-one CRM that combines sales, marketing automation and help desk tools for small businesses.AttioAn AI-native CRM that builds itself from your email and calendar, with custom data models, workflows, call recording and AI agents.Bigin by Zoho CRMZoho's simple, low-cost CRM for small businesses, built around pipelines, with calls, email, WhatsApp and booking pages in one place.Bitrix24An online workspace that bundles a CRM, tasks and projects, chat and video calls, a website builder and HR tools, priced per organisation rather than per user.Capsule CRMA simple CRM for small businesses that keeps contacts, sales pipelines and client projects in one tool.CloseA sales CRM with calling, email, SMS and workflows built in, plus Chloe, an AI sales agent that can call and qualify leads.CopperA CRM built to work inside Google Workspace, tracking clients, deals and projects from Gmail and Google Calendar.EngageBayAn all-in-one CRM for small businesses that combines sales CRM, email marketing automation and a help desk, with a free plan for up to 15 users.folkA lightweight AI CRM that pulls contacts from LinkedIn, Gmail, Outlook and WhatsApp into simple pipelines, with enrichment and email campaigns built in.FreshsalesFreshworks' sales CRM, with a Kanban deal pipeline, built-in chat, email and phone, and Freddy AI to point reps at the best leads and deals.FreshworksA software company that sells AI-powered IT service, customer service and CRM products, led by Freshservice and Freshdesk, with Freddy AI built in.HubSpot CRMA free CRM that keeps contacts, deals, emails and meetings in one place, with paid HubSpot tools built on top of it.InsightlyA CRM for growing businesses that tracks leads and deals and turns won deals into projects, with an AI Copilot built in.Less Annoying CRMA simple CRM for small businesses with one price, no tiers and free human support.Microsoft Dynamics 365 SalesMicrosoft's CRM for sales teams, covering leads to orders, forecasting and AI sales agents, built on the Power Platform and tied into Outlook, Teams and LinkedIn.monday CRMA customizable sales CRM built on monday.com's boards, with AI agents that source leads, prepare meetings and log activity.NutshellA sales CRM with built-in email marketing, forms, chat and AI for small and growing businesses.PipedriveA sales CRM built around a visual deal pipeline and activity-based selling, with AI and meeting intelligence included.Pipeline CRMSales pipeline software for small and mid-size B2B sales teams, formerly called PipelineDeals, with custom deal stages, email sync and an AI copilot.SalesflareA CRM for small and mid-size B2B teams that fills itself in from email, calendar, phone and LinkedIn, with email tracking and sequences built in.Salesforce Starter SuiteSalesforce's entry-level CRM for small businesses, bundling sales, service, email marketing and a built-in AI assistant in one subscription.ScoroProfessional services automation software that combines CRM, quoting, projects, resource planning, time tracking and billing in one system.SharpSpringA marketing automation and CRM platform for agencies and small businesses, now sold by Constant Contact as Lead Gen & CRM.StreakA CRM that runs inside Gmail, with deal pipelines, email tracking and mail merge next to your inbox.SugarCRM (now SugarAI)A customisable B2B CRM for mid-size and large companies, now sold as SugarAI, with AI guidance for sellers and links to ERP purchase data.Teamleader FocusBelgian all-in-one business software for small companies that combines CRM, quotations, invoicing, time tracking and projects, with an AI assistant.TwentyAn open-source CRM you can self-host or use in Twenty's cloud, with a custom data model, workflows and AI agents.User.com (now Positive User)A marketing automation platform with a built-in CRM, email, SMS, WhatsApp, website tracking and personalisation, now sold by the European software group Positive.VainuA Nordic company data provider that helps sales and CRM teams find target companies and buyers, keep CRM records up to date and spot buying signals.Zoho CRMA customizable CRM for sales, marketing and service teams, with Zia AI, process automation and a free plan for up to 3 users.

Articles

monday CRM review: features, pricing and who it suitsCRM · Updated November 1, 2026Salesforce acquired Slack: the deal and what it means for sales teamsCRM · Updated November 1, 2026How to rebuild your sales stackCRM · Updated November 1, 2026Salesforce vs HubSpot: pricing, features and which CRM to chooseCRM · Updated November 1, 2026Pipedrive vs Salesforce: pricing, features and which CRM fits your teamCRM · Updated October 31, 2026Zoho CRM review: features, pricing, pros and consCRM · Updated October 31, 2026Why sales forecasting matters, and how to do it wellCRM · Updated October 31, 2026