Swapcard

Swapcard is an event management platform and event app built for trade shows, associations and conference organizers. Its strength is networking and exhibitor leads: AI matchmaking, meeting scheduling and lead capture, with registration, onsite check-in and session streaming around it.

Who is Swapcard for?

Swapcard describes itself as a revenue-first platform for associations, trade shows and conference organizers. It suits organizers who earn money from exhibitors and sponsors and need to show them leads and meetings.

For a B2B company running its own hybrid user conference, Swapcard works, but platforms built around streaming and a virtual venue may fit the remote half better.

What are Swapcard's main features?

Event app and matchmaking

Swapcard's web and mobile event app handles the agenda, attendee profiles and meetings, with AI matchmaking and an AI assistant that guides attendees and ranks booth leads by intent. Hosted buyer programs can match buyers and sellers by preferences.

Exhibitors and sponsors

Exhibitors get virtual booth profiles, chat and meeting requests from attendees, badge scanning and lead qualifiers, and an exhibitor lead center with CRM export. Organizers can sell sponsored ads and extra visibility across the platform.

Sessions and streaming

Agenda, speaker and abstract management sit alongside live and pre-recorded streaming, so remote attendees can follow sessions.

Registration and onsite

Swapcard covers registration, self check-in and badge printing, and onsite access control with checkpoints. Swapcard Go is an add-on kit of check-in and badge printing hardware.

How much does Swapcard cost?

Swapcard does not publish prices. On 1 November 2026 its pricing page said packages combine an annual licence fee with per-user rates, based on four parts: the licence, the total attendee and exhibitor volume, registration and onsite services, and custom branding.

Add-ons include extra attendees and exhibitors, a branded or white-label app, session tracking, Swapcard Go hardware, AI meeting generation, an interactive floor plan and indoor positioning. There is no free plan or trial; you book a demo.

What do users say about Swapcard?

Swapcard holds about 4.6 out of 5 on G2 from about 225 reviews, based on G2 pages checked on 1 November 2026. Reviewers praise easy setup, AI matchmaking and responsive support. Complaints mention bugs, no offline access and inconsistent performance.

When should you choose an alternative?

• Your event is a hybrid conference rather than a trade show. vFairs and Bizzabo put more weight on streaming and the virtual venue.
• You want a published price. EventMobi and Accelevents publish starting prices.
• You only run webinars. Livestorm is simpler.

Compare more tools in our list of hybrid event platforms.