The best growth hacking and growth marketing podcasts

The best growth hacking and growth marketing podcasts today are Lenny's Podcast for product-led growth at software companies, Marketing Against the Grain for marketing experiments and AI tactics from HubSpot's marketing leaders, and Startups For the Rest of Us for founders growing a SaaS business without big funding. All eight shows below published a new episode between 25 and 30 October 2026.

How we picked

The picks are based on public information: each show's RSS feed, its Apple Podcasts listing and the publisher's own description. A show qualified only if it published an episode after 1 May 2026 and serves people who grow B2B companies: marketers, founders and growth or product teams. Two shows from the 2020 version of this page made it again; five have stopped or disappeared. All dates were checked on 1 November 2026.

Growth hacking or growth marketing?

Sean Ellis coined the term "growth hacker" in 2010 for a person "whose true north is growth", and Andrew Chen brought it to a wider audience. The practice started at early-stage startups and later spread to larger companies. Growth hackers use methods such as SEO, content marketing, analytics and A/B testing to run quick experiments, then keep what works.

The idea is still in use, but the label has shifted towards terms such as growth marketing and product-led growth. None of the eight active shows below uses "growth hacking" in its title, and the three 2020 picks with "growth" in their name have all stopped or disappeared. For the method itself, read how to get started with growth hacking.

1. Lenny's Podcast

Host: Lenny Rachitsky
Publisher: Lenny Rachitsky, alongside Lenny's Newsletter
New episodes: weekly, on Sundays
Latest episode: 25 October 2026

Lenny's Podcast interviews product leaders and growth experts for practical advice on building, launching and growing products. Recent guests talk about finding product-market fit and about how AI is changing product teams.

It suits product managers, growth leads and founders at software companies. It is new on this list.

2. Marketing Against the Grain

Hosts: Kipp Bodnar and Kieran Flanagan, both marketing executives at HubSpot
Publisher: HubSpot Media
New episodes: twice a week, on Tuesdays and Thursdays
Latest episode: 29 October 2026

The show covers "marketing trends, growth tactics and innovation", in its own words. Recent episodes test AI tools for content work, show how marketers build small apps, and look at how marketing teams will change by 2027.

It suits marketers who want to try new channels and tools quickly. It is new on this list, and also appears in our list of the best marketing podcasts.

3. Startups For the Rest of Us

Host: Rob Walling
Publisher: Rob Walling
New episodes: weekly, on Tuesdays
Latest episode: 27 October 2026

Startups For the Rest of Us is made for bootstrapped and mostly bootstrapped founders. It follows SaaS companies from launch to growth and acquisition, including the setbacks. The feed is past episode 850. Recent episodes cover SaaS moats that still work with AI, how to become the product an AI assistant recommends, and lessons from MicroConf Europe 2026.

It suits founders and early marketers at small software companies who need growth without a big budget. It is new on this list.

4. My First Million

Hosts: Sam Parr and Shaan Puri
Publisher: HubSpot Media
New episodes: several a week; Apple Podcasts lists it as daily
Latest episode: 28 October 2026

Sam Parr and Shaan Puri brainstorm business ideas based on trends and opportunities they see in the market, sometimes with well-known guests. Recent episodes cover finding an arbitrage opportunity and what it was like to work with Jeff Bezos.

It suits founders and marketers who like to study how businesses find new growth. It is broader than B2B, so pick episodes by topic. It is new on this list.

5. The SaaS Podcast

Host: Omer Khan
Publisher: Omer Khan, as part of SaaS Club
New episodes: weekly for most of 2026, with a four-week gap in October
Latest episode: 29 October 2026

In each episode a B2B SaaS or AI founder explains how they won and kept their first customers. Recent episodes cover founder-led sales, bootstrapping to a large company, and inbound marketing that grew a fintech SaaS business.

It suits early-stage SaaS founders and first marketing hires who want growth stories told by the founders themselves. It is new on this list.

6. Breaking B2B

Host: Sam Dunning
Publisher: Sam Dunning
New episodes: roughly weekly but irregular; Apple Podcasts lists it as biweekly
Latest episode: 30 October 2026

Breaking B2B mixes interviews with marketing leaders and solo episodes on strategies for SaaS and B2B companies. Recent episodes cover SEO for AI search, LinkedIn ads and B2B content strategy.

It suits marketers at SaaS companies who own organic and paid acquisition. It is new on this list. For more tactics, see B2B growth hacking strategies.

7. Marketing Over Coffee

Hosts: John Wall and Christopher Penn
Publisher: the hosts
New episodes: usually every one to two weeks
Latest episode: 30 October 2026

Marketing Over Coffee sits "at the intersection of marketing and technology", in its own words. The two hosts discuss marketing and technology topics, sometimes with a guest. Recent episodes cover video marketing, trade shows and marketing on Reddit.

It suits marketers who want a steady view of the tools and channels that growth teams use. It was on the 2020 list and also appears in our marketing podcasts list.

8. The GaryVee Audio Experience (home of #AskGaryVee)

Host: Gary Vaynerchuk
Publisher: Gary Vaynerchuk
New episodes: about three a week; Apple Podcasts lists it as daily
Latest episode: 30 October 2026

The 2020 list named the #AskGaryVee Show. Its episodes run in Gary Vaynerchuk's podcast The GaryVee Audio Experience, which, as his own site describes it, mixes #AskGaryVee episodes, keynotes, interviews and highlights from his video series. Recent episodes cover growing a brand on social media and live shopping.

It suits founders and marketers who focus on social media and personal brand. It is aimed at entrepreneurs in general rather than B2B teams. It was on the 2020 list.

Which 2020 picks were dropped?

Five shows from the old list no longer qualify. The Growth Show by HubSpot last published in December 2024, and Growth Experts in January 2024. RocketShip.fm published its final episode in March 2025. Growth Marketing Toolbox no longer appears in Apple Podcasts, and Everyone Hates Marketers has not published since May 2024.

Frequently asked questions

What is growth hacking?

Growth hacking is a part of marketing focused on fast company growth. Sean Ellis coined the term 'growth hacker' in 2010 for someone whose main goal is growth. Growth hackers use methods such as SEO, content marketing, analytics and A/B testing, measure the results, and keep what works.

Is growth hacking the same as growth marketing?

They overlap. Both use quick, measured experiments to find what drives growth. Growth hacking grew out of early-stage startups in the 2010s. Growth marketing is the broader label for the same approach across the whole funnel, from acquisition and activation to retention.

Which growth podcast suits B2B SaaS founders?

Startups For the Rest of Us suits founders of bootstrapped software companies. The SaaS Podcast focuses on how B2B SaaS founders win their first customers. Breaking B2B covers SaaS marketing channels such as SEO, LinkedIn ads and content.

What happened to The Growth Show by HubSpot?

The latest episode of The Growth Show in Apple Podcasts is from 13 December 2024. By then it had moved from growth advice to business stories, so it no longer fits this list.