Sales Loves Marketing
- Best for
- Startups and fast-growing revenue teams that want a flexible, data-driven CRM they can shape to their own sales motion
- Starting price
- $35 per user per month
- Free plan
- ✓ Yes
- Free trial
- ✓ Yes
Attio is an AI-native CRM. It syncs your email and calendar to build a contact database automatically, and lets you shape its data model, workflows and reports to your own sales process. There is a free plan for up to 3 seats, and paid plans start at $35 per user per month billed annually.
Who is Attio for?
Attio sells to revenue teams, from sales reps to RevOps, and runs a dedicated program for startups and a setup for tracking investment deal flow. It suits teams that want to design their own objects and pipelines rather than adapt to a fixed structure. Teams that want a ready-made CRM with little setup may find a simpler tool faster to adopt.
What are Attio's main features?
A CRM that fills itself
When you connect your inbox and calendar, Attio creates records for the people and companies you talk to. It tracks first and last interactions and connection strength, and enriches records with details such as company description, location, employee count and funding.
Your own data model
You can add custom objects, attributes and relationships. Lists and views let one workspace hold a sales pipeline, a hiring pipeline and a partner list side by side.
Workflows, sequences and call recording
Workflows automate steps such as enriching, scoring and routing new records. On the Pro plan, sequences send personalized outreach, and call intelligence records, transcribes and analyzes meetings.
AI and developer tools
Ask Attio answers questions about your data in plain language, and AI agents can research the web and handle admin tasks. These use monthly credits included in each plan. Developers get an API, webhooks, an app SDK and an MCP server.
How much does Attio cost?
Prices checked on 1 November 2026 on Attio's US dollar pricing page:
| Plan | Billed annually | Billed monthly | Seats |
|---|---|---|---|
| Free | $0 | $0 | Up to 3 |
| Plus | $35 per user/month | $44 per user/month | Up to 10 |
| Pro | $79 per user/month | $99 per user/month | Unlimited |
| Enterprise | Custom | Billed annually | Unlimited |
Attio offers a 14-day trial of the Pro plan. Extra workspace credits for AI and workflows start at $70 per month for 5,000 credits on annual billing.
What do users say about Attio?
Attio is rated 4.3 out of 5 on G2 from 600 reviews at the time of checking. G2's review summary says users most often praise ease of use, quick setup, how far it can be customized and its integrations with other tools.
The most common complaints on G2 are integration gaps and a wish for more native connections and enrichment, missing features and automations, a learning curve at the start, and issues with email sharing and reporting.
When should you choose an alternative?
- You want a traditional pipeline CRM with a short setup. Look at Pipedrive.
- You want sales and marketing tools from one vendor. Compare HubSpot CRM.
- You work entirely in Gmail. Streak runs inside the inbox.
For a wider comparison, read the best CRM systems for SMBs or browse all CRM tools.
Key features
- Automatic contact database. Syncs your email and calendar and builds a database of contacts and companies with interaction history and connection strength.
- Custom data model. Custom objects, attributes, lists and relationships so the CRM matches your sales process.
- Enrichment. Adds company details such as description, category, location, employee count and funding, and people details such as role and social profiles.
- Workflows and sequences. Automations that can enrich, score and route records, plus email sequences for outreach (sequences on Pro and up).
- Call intelligence. Records and transcribes meetings and analyzes them (Pro and up).
- Ask Attio and AI agents. Ask questions of your CRM data in plain language and run AI agents for research and admin, paid for with monthly credits.
- Developer platform. API, webhooks, an app SDK and an MCP server for connecting AI tools.
Attio pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0, up to 3 seats | Real-time contact syncing, automatic enrichment, up to 3 objects, 50,000 records and 3 reports. |
| Plus | $35 per user per month, billed annually, or $44 billed monthly | Up to 10 seats. Private lists, enhanced email sending, custom objects and 15 reports. |
| Pro | $79 per user per month, billed annually, or $99 billed monthly | Marked popular. Unlimited seats, call intelligence, sequences, permission controls and advanced reporting. |
| Enterprise | Custom quote, billed annually | Unlimited objects and teams, single sign-on, SCIM and other security and admin controls. |
Attio FAQ
Does Attio have a free plan?
Yes. The Free plan covers up to 3 seats with contact syncing, automatic enrichment and basic reporting.
How much does Attio cost?
On 1 November 2026 Attio's US dollar pricing page listed Plus at $35 and Pro at $79 per user per month billed annually, or $44 and $99 billed monthly. Enterprise is priced on request.
Does Attio have a free trial?
Yes. Attio offers a 14-day trial of the Pro plan.
What are Attio credits?
AI features such as Ask Attio and workflows use credits. Each plan includes seat credits and workspace credits every month, and you can buy extra workspace credits.