Better Proposals

Better Proposals is proposal software. You build a proposal, quote or contract from a template, send it as a web page, see how the client reads it, and let them sign and pay in the same document.

Besides proposals, you can send any document type, such as contracts, statements of work and brochures.

Who is Better Proposals for?

Better Proposals suits agencies, consultants, freelancers and small sales teams that still build proposals in Word or PDF and want something faster to track. The Starter plan is for one person. Premium is for small teams that want CRM integrations and their own domain. Enterprise is for sales teams that need approvals, permissions and simultaneous editing. If you mainly need to sign contracts drafted elsewhere, a plain e-signature tool may be enough.

What are Better Proposals' main features?

Templates and the editor

Better Proposals offers more than 260 free document templates. You can customise one or build your own, store reusable sections in a content library, and import existing Word documents. Merge tags fill in client and deal details automatically. Documents are responsive, so clients can read and accept them on a phone.

Send, track and follow up

Proposals go out as web links. You get notified when a client opens, reads, forwards, downloads or signs a document, and you can see which sections they spent the most time on. An optional add-on called Nudge ($10 per user per month) shows on one screen which clients need a follow-up.

Sign and pay

Every plan includes digital signatures, with multiple signers and a signing order. Clients can also accept with one click. Payment integrations with Stripe, GoCardless and PayPal let the client pay straight from the document.

Onboarding after the signature

Once a client signs, Better Proposals can move them into an onboarding flow with call booking, forms and redirects. Custom flows need Premium or higher.

Integrations

Premium adds CRM integrations. The pricing page lists advanced HubSpot and Salesforce connections that update deal stages and create documents from CRM data. There are also project management and live chat integrations, Zapier, an API and an MCP server that lets AI agents look up and create documents.

How much does Better Proposals cost?

Prices checked on 1 November 2026 on the Better Proposals pricing page, in US dollars:

There is no free plan. A 14-day free trial needs no credit card. A custom template design service starts at $1,495.

What do users say about Better Proposals?

Better Proposals is rated 4.3 out of 5 from 51 reviews on G2 at the time of checking. Reviewers on G2 most often praise how easy it is to use, the professional look of the documents, and the analytics that show which sections a prospect read. Some like that a client can accept, sign and pay in one go, and that support is handled by people rather than bots.

Criticism on G2 is less common but specific. One reviewer says PDF downloads of landscape layouts come out misaligned and that a proposal can hold only one pricing table. Others mention a setup that is not always intuitive, problems with payments, a clunky interface, and a wish for per-template email messages and more detail in the Zapier and API data.

When should you choose an alternative?

• You want an all-in-one sales document and e-signature platform. Compare GetAccept, or look at PandaDoc and Proposify, which G2 lists as the top-rated alternatives.
• You need a full CRM with quotes. Tools such as HubSpot or Pipedrive cover the pipeline, and Better Proposals can connect to both.

For a walk-through of the product, read our guide on how to use Better Proposals, or browse all sales engagement tools.