Sales Loves Marketing
- Best for
- Marketing teams that want a quick, free look at the public growth of competitor or creator channels
- Starting price
- $5.99 per month (Bronze)
- Free plan
- ✓ Yes
- Free trial
- ✗ No
Social Blade is a free statistics site that tracks the public growth of YouTube channels and other social profiles. Marketing teams use it to benchmark competitors and vet creators, because it shows daily subscriber and view changes for channels you don't own. Paid tiers start at $5.99 a month, and a Business API costs extra.
Who is Social Blade for?
Social Blade suits marketers who want a quick outside view of a channel. You can check how fast a competitor's channel grows, compare it with your own, or check a creator's growth before a sponsorship. It only offers public statistics. Watch time, click-through rate and traffic sources stay private, so for your own channel the analytics in YouTube Studio remain the main source.
What does Social Blade show?
Channel stats and history
Each public YouTube channel gets a page with daily changes in subscribers, views and uploads, plus rankings. Social Blade also tracks TikTok, Twitch, Facebook and Instagram, and says it covers more than 174 million creators across these 5 platforms. It reads public numbers from each platform's API. It aims to update every profile at least once a day, but rarely viewed profiles may update less often, so several days can show up together.
History starts on the day Social Blade first tracked a profile, so a new or rarely viewed channel may have gaps. For YouTube, history is limited to the last three years.
Compare, top lists and reports
The compare tool puts creators on the same platform side by side. Top lists rank channels by subscribers, views and Social Blade's own SB Rank, which helps you find the leaders in a niche. Custom reports go further: you filter creators by many criteria and export the list, which brands often use to find creators. Report purchases are final.
Projections and estimated earnings
Future projections chart where a channel's subscribers and views could be in five years, based on past growth and using Holt's linear trend method. Treat them as a trend line, not a forecast.
Estimated earnings are a guess, not real revenue. Social Blade multiplies daily views by a low and high rate of $0.25 and $4.00 per 1,000 views, which it calls worldwide averages, and assumes every view is monetised. It notes that a channel may have no monetised views at all, or views from lower-earning Shorts.
Premium and the Business API
Premium tiers, called Bronze, Silver, Gold and Platinum, add an ad-free site, more favourites, longer top lists, longer daily history and YouTube Report Cards in PDF. Silver and higher add daily and weekly charts and monthly API credits. The Business API sells prepaid credits for pulling public statistics into your own tools.
How much does Social Blade cost?
Prices checked on 1 November 2026, shown in US dollars:
| Tier | Monthly | Yearly |
|---|---|---|
| Bronze | $5.99 | $59.99 |
| Silver | $14.99 | $149.99 |
| Gold | $59.99 | $599.99 |
| Platinum | $149.99 | $1,439.99 |
Browsing stats and top lists is free. Business API credits cost $0.50 each in small packs, falling with volume, and credit purchases are non-refundable. Social Blade offers no free trial, but its refund policy says you can usually get a prorated refund if you contact support within 24 hours of paying.
What do users say about Social Blade?
Public reviews are few. Social Blade is rated 4.2 out of 5 on G2 from 15 reviews and 4.5 on Capterra from 10 reviews. Capterra reviewers praise how quickly it shows the growth of competing channels, its ease of use, daily tracking and the number of platforms it covers.
Common complaints on Capterra are that search needs exact names, some useful features sit behind the paywall, the site feels crowded with ads, and numbers sometimes lag behind what the platforms show. Some reviewers also want better export and reporting options.
When should you choose an alternative?
- You need private metrics for your own channel. YouTube Analytics in YouTube Studio is free and shows watch time, impressions click-through rate and traffic sources.
- You want more YouTube research tools. See our list of the best YouTube tools.
For more ways to measure performance, browse our analytics tools or read our YouTube marketing strategies.
Key features
- Public channel stats. Daily subscriber, view and upload history for public YouTube channels, plus TikTok, Twitch, Facebook and Instagram profiles, starting from the day Social Blade first tracked the profile.
- Compare. Puts creators on the same platform side by side.
- Top lists and custom reports. Ranks creators by subscribers, views and Social Blade's own SB Rank, and custom reports filter creators by many criteria for export.
- Future projections. Projects a channel's subscribers and views five years ahead from past growth, using Holt's linear trend method.
- Estimated earnings. A wide earnings range based on $0.25 to $4.00 per 1,000 views, which assumes every view is monetised and is only an estimate.
- Business API. Pulls public profile statistics, history and top lists into your own tools, paid for with prepaid credits.
Social Blade pricing
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | Public stats pages, 5 favourites per platform and top lists of 100, with ads |
| Bronze | $5.99 per month, or $59.99 per year | No ads, 15 favourites per platform, top 250 lists, 1 YouTube Report Card a month and up to 30 days of table data |
| Silver | $14.99 per month, or $149.99 per year | 25 favourites, top 500 lists, 10 Report Cards a month, up to 60 days of table data, daily and weekly charts and 5 API credits a month |
| Gold | $59.99 per month, or $599.99 per year | 100 favourites, top 1,000 lists, 50 Report Cards a month, up to 180 days of table data and 20 API credits a month |
| Platinum | $149.99 per month, or $1,439.99 per year | 500 favourites, top 5,000 lists, 100 Report Cards a month, the longest table history and 50 API credits a month |
| Business API | From $0.50 per credit (100 credits for $50) | Prepaid credits, cheaper in volume; Social Blade lists rates as low as $0.06 per credit for heavy use. Credit purchases are final. |
Social Blade FAQ
Is Social Blade free?
Yes. Anyone can look up public stats and browse top lists for free, and a free account adds up to 5 favourites per platform. Paid tiers start at $5.99 a month and add an ad-free site, more favourites, longer top lists and history, and YouTube Report Cards.
How accurate are Social Blade's earnings figures?
They are rough estimates, not real revenue. Social Blade multiplies daily views by a low and high rate of $0.25 and $4.00 per 1,000 views and assumes every view is monetised. It says a channel may have no monetised views at all, or views from lower-earning Shorts. You can change the rates it uses in your settings.
Where does Social Blade get its data?
It reads public numbers from each platform's API. It aims to update every profile at least once a day, and popular profiles several times a day. Its history starts on the day it first tracked a profile, and YouTube history is limited to three years.
Does Social Blade have a free trial?
No. Its refund policy says subscriptions have no trial period, but if you contact support within 24 hours of paying you can usually get a prorated refund.