Analytics tools we cover

35 tools

AhrefsAn SEO and marketing platform for backlink analysis, keyword research, site audits, rank tracking and brand visibility in AI answers.AmplitudeA product analytics platform that shows how people use your app or website, with session replay, experiments and AI agents built in.Brand24A media monitoring tool that tracks mentions of your brand, competitors and keywords across social media, news, blogs, podcasts, forums and reviews, with AI sentiment analysis.BuiltWithA website technology lookup and lead list tool that shows which software a site runs and which companies use a given technology.CervinodataA no-code data connector that collects ad and analytics data for agencies and sends it to Data Studio, Klipfolio, BigQuery or an API.FunnelA marketing data platform that collects data from hundreds of ad, analytics and sales platforms, cleans it and sends it to your reports, BI tools and data warehouse.GongA revenue intelligence platform that records and analyzes customer calls, emails and meetings, then turns them into coaching, deal risk alerts and forecasts.Google AnalyticsGoogle's free web and app analytics tool, which measures how people find and use your site and which campaigns lead to conversions.Google Data StudioGoogle's free tool for building interactive reports and dashboards from Google Analytics, Google Ads, BigQuery, Sheets and hundreds of other sources.Google Keyword PlannerGoogle's free keyword research tool inside Google Ads, which suggests keywords and shows search volume, bid estimates and forecasts.Google OptimizeA former free A/B testing and website personalization tool from Google Marketing Platform that worked with Google Analytics.Google Search ConsoleGoogle's free service for monitoring how your site appears in Google Search, which queries bring clicks, and which pages have indexing problems.Google TrendsGoogle's free tool for seeing how search interest in a topic changes over time and between places, on a relative scale from 0 to 100.HotjarWebsite heatmaps, session recordings and on-site surveys, now sold as part of Contentsquare's experience analytics platform.IconosquareA social media analytics and scheduling tool that started with Instagram and now covers eight networks, with competitor benchmarks and reports.InfogramAn online tool for interactive charts, maps, infographics and reports that you publish and embed on the web, with live data connections on paid plans.KlipfolioA Canadian maker of two analytics products, Klips for custom dashboards and client reporting, and PowerMetrics for governed metrics and AI analytics.LeadfeederB2B website visitor identification that shows which companies visit your site and turns them into leads, audiences and CRM records.Meta Ads ManagerMeta's own tool for creating, running and measuring ads on Facebook, Instagram, Messenger and the Audience Network, formerly called Facebook Ads Manager.MetricoolA social media planner and analytics tool that schedules posts, tracks competitors and reports results for each brand you manage, with a free plan.OrttoAutopilot's successor, a platform that combines marketing automation journeys, a customer data platform, analytics and customer support.Pretty LinksA WordPress plugin that turns long affiliate URLs into short, branded links on your own domain and counts the clicks on each one.SemrushAn SEO and AI search visibility platform for keyword research, competitor analysis, rank tracking, site audits and brand tracking in AI answers.SimilarwebA digital intelligence platform that estimates traffic, marketing channels, keywords and AI search visibility for any website or app.Social BladeA free statistics site that tracks public growth data for YouTube channels and other social profiles, with paid Premium tiers and a Business API.Sprout SocialA social media management platform for publishing, engagement, analytics and listening across networks, priced per seat.SpyFuA competitor research tool for SEO and Google Ads that shows the keywords and ads any domain has ranked for or bought, now with an AI site audit and ChatGPT integration.SupermetricsA marketing data platform that pulls data from ad, analytics, social and ecommerce platforms into spreadsheets, BI tools, data warehouses and AI chats.SurveyMonkeyOnline survey software for customer feedback, market research, employee surveys and forms, with templates, AI survey building and analysis.SurveySparrowA survey and customer feedback platform with conversational surveys, NPS and CX tools, and AI that analyses the answers.TotangoA customer success platform for B2B post-sales teams, whose company renamed itself Odie in 2026 and now sells an AI customer knowledge engine.TypeformAn online form and survey builder that turns forms into conversational, branded experiences, now with AI and lead automation.WappalyzerA technographics tool that shows what websites are built with and turns that data into lead lists, CRM enrichment and change alerts.wecantrackAffiliate conversion tracking software that pulls sales from 450+ affiliate networks, ties each one to its click, page and campaign, and sends the data to analytics, ad and AI tools.YouTube StudioGoogle's free control room for a YouTube channel, where you upload, schedule, test, moderate and measure every video.

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