Unbounce vs. ClickFunnels: Which is the Better Option?

In this article we will take a look Unbounce vs ClickFunnels and see which software is more suitable for your needs. We will explore the different options and functionalities provided by Unbounce and ClickFunnels and see how the two software giants differ from one another in terms of features, pricing and capabilities.

Let’s dive right in.

Unbounce Features

unbounce vs clickfunnels

Landing Page Builder

Unbounce offers a great landing page builder which includes an easy to use drag-and-drop editor that gives you the ability to easily customize pages as you see fit.

Unlike many other landing page builders, Unbounce gives you the ability to add custom landing page dimensions with ease and place elements around with no issues.

Unbounce website builder screenshot, how to build a landing page quickly

If you don’t feel like building custom landing pages of your own, don’t worry. Unbounce has over 100+ quick to use templates that can help you get started on building your ideal landing page builder that is high converting and fully optimized .

Custom Coding

If you want to manually code your landing pages, Unbounce gives users the ability to add their own HTML, JavaScript and CSS code to any pages. Although this can take a bit of time, it is an option that is available to users.

Recommended reading; Unbounce Alternatives

Custom Form Builder

If you are a marketer, you know how important email marketing is to your overall marketing strategy. It’s very important for landing pages to have some sort of opt-in or checkout form for customers to send their information to.

With Unbounce you can create multi-step custom opt-in forms that get your customers attention and convert for you.

unbounce vs clickfunnels

On top of that you can edit custom thank you messages to confirm message delivery and offer additional value to your clients. Unbounce also gives you the option to redirect visitors to any web pages after they have taken action on your opt-in form.

Real-time Data Dashboard

Unbounce also offers state of the art real time data reports to help you monitor and measure how your pages and tests are performing. They give you the ability to perform A/B split testing and even integrate to Google Analytics if you want to take your analysis and performance measures a step further.

On top of that they have a new Smart Traffic option. It allows you to convert a higher amount of your traffic by serving them the highest converting landing pages to each visitor. Smart Traffic automatically analyzes your visitors attributes and serves them the most relevant pages.

Popups and Sticky Bars

With the use of pop-ups and sticky bars, you can give visitors relevant content and push more of them to convert to subscribers or paying customers. They simply give you more opportunities to convert your customers and you can build them and launch them in less than 15 minutes and target whoever you want.

Sticky bars are a bit less aggressive than pop-ups and you can “stick” them to specific sections of the landing page and they will stay with your customers as they scroll throughout the landing page.


You can easily connect Unbounce to some of your most useful SaaS tools. Unbounce features a long list of integrations which allow you to easily run the rest of your business without any interruptions. Full Integration List 


Considering all the functionality and features you get, Unbounces starting price of $80/month is actually quite reasonable if you are a smaller scale business operation.

Unbounce pricing options, see exactly what is included in the different packages

This pricing also includes hosting of one of your domains and that is some serious added value on top. As your business needs begin to grow and you find yourself in a situation where you require additional resources, you can easily upgrade with no additional changes to your plan.

The Main Difference Between Unbounce and ClickFunnels

Before we dive into all the features of ClickFunnels it’s important for us to make the main distinction between Unbounce and ClickFunnels.

If you are on the fence about which option is better for you, it’s important to understand that Unbounce is a landing page builder and Clickfunnels is a sales funnel builder.

What does this mean?

Although landing pages and sales funnels share some similarities, they are quite different from one another in terms of the function they provide to online businesses.

A sales funnel is a series of different pages that are created in order to walk the visitor down a path to eventually convert them to a paying customer. You can have a multitude of different sales funnels to accomplish different functions like selling products, acquiring leads, and setting appointments.

A landing page is a single page that is meant to get subscribers, leads and contact information from clients in order to eventually convert them to a client. A single landing page is just that, a single page. It typically doesn’t have additional pages like traditional sales funnels do, but there can be some exceptions.

At the end of the day, both Unbounce and ClickFunnels can be used for the same purpose but each software is designed for a slightly different purpose.

ClickFunnels Features

unbounce vs clickfunnels

The ClickFunnels Editor

The ClickFunnels editor features 4 basic building blocks for creating your custom sales funnel and pages. These elements include:

  • Sections
  • Rows
  • Columns
  • Elements
Clickfunnels editor, how to add different elements to your website

Each building block helps you to create your sections, customize each row and align your columns and add the elements you need to make your pages pop. It’s completely intuitive to use and create and they feature easy to use guides as you go so creating powerful pages is a breeze.

Checkout the following sample below.

Turn a template into a converting website quickly

If you don’t want to take the time to customize your own pages you can use some of ClickFunnels pre-built pages and funnels.

You can have access to templates such as:

  • Optin Pages
  • Sales Pages
  • Order Form Pages
  • Upsell Pages
  • Webinar Event Pages
  • Membership Sites

These are just a few of the many powerful features that are available through their page editor.

Website Hosting

Another great component of using ClickFunnels is the fact that you can have everything in one place. This includes the ability to host your website directly through ClickFunnels. Believe it or not, not every landing page provider gives you the option to host your website through them.

This can be a huge hassle when you are trying to set everything up. You can manage everything related to your domain directly inside the ClickFunnels dashboard.

A/B Split Testing

Split testing is traditionally a feature that is available through the majority of landing page providers. However, ClickFunnels takes split testing to a whole new level by helping you not only split test your lead pages, but split test different combinations of sales funnels. 

This can be a massive advantage to your business when compared with just split testing individual pages. The ability to split test different adverts to different sales funnels and pages can give you a massive advantage and improve your return on ad spend.

Follow Up Funnels

On top of being able to create a traditional full scale sales funnel through ClickFunnels, you have the ability to create a second funnel in order to help you squeeze out additional revenue and push through upsells.

Source: ClickFunnels

Follow up funnels as displayed in the photo above are additional funnels on top of your front end sales funnel which help you sell additional product or services. They can help you add an additional layer of revenue.

These are often overlooked by many people, but they can provide an amazing source of additional profit for your business if implemented correctly.

Checkout the full Guide to How Follow Up Funnels Work

Free Email AutoResponder

A lesser known feature of ClickFunnels is the fact that they have their own built in autoresponder. This feature saves you money because you won’t have to spend additional money on an email service provider.

Not only that but you can handle all your client queries and messages directly inside ClickFunnels. This allows you to manage all components of your online business directly through a single portal. That is power and simplicity at your fingertips.

ClickFunnels Pricing

ClickFunnels is slightly more expensive than Unbounce, but you do get a bit more functionality through Clickfunnels. Not only can you build state of the art lead pages, you can build full scale sales funnels and follow up funnels with the ability to handle all your email and payments in one central location.

Clickfunnels pricing page and packages.

The Final Verdict

To be honest, you can’t go wrong with using either Unbounce of ClickFunnels. They are leaders in the space and offer a plethora of additional software services which can help empower your business online.

It all comes down to what you really need as a business and the type of business you are currently running.

If you are a brand new business that is just getting their website presence and products online, Unbounce may be a better fit for you because it’s much simpler to use.

If you are a seasoned marketer or business that has the necessary funds to employ a marketing department that can get creative with it’s advertising and marketing, ClickFunnels is the supreme option. It offers much more in terms of being able to handle complicated and longer form marketing setups that require multiple steps before a client makes a purchase.

Before you make the choice, decide what your business really needs.