Unbounce vs ClickFunnels: which should you choose?

Pick Unbounce if you mainly need landing pages, popups and sticky bars for paid campaigns, and want to A/B test them while keeping your current CRM, email and checkout tools. Pick ClickFunnels if you sell directly online and want funnels, checkout, email marketing, courses and a simple CRM in one platform. On 1 November 2026, Unbounce started at $29 per month and ClickFunnels at $97 per month.

What is the difference between a landing page builder and a funnel builder?

This is the main difference between the two tools.

• A landing page is a single page with one goal, such as a sign-up, a demo request or a download. Visitors usually arrive from an ad or an email. See our landing page definition.
• A sales funnel is a series of pages that walks a visitor from first interest to purchase, for example an opt-in page, a sales page, an order form, an upsell page and a thank-you page.

Unbounce is built for the first. ClickFunnels is built for the second. Both can do some of what the other does, but each is strongest at its own job.

Unbounce vs ClickFunnels at a glance

What does Unbounce offer?

Unbounce is a landing page platform for marketers and agencies.

• Page builder: a drag-and-drop builder with 100+ templates, separate mobile layouts, and the option to add your own HTML, CSS and JavaScript.
• Forms: multi-step forms, custom confirmation messages and gated content for lead capture.
• Popups and sticky bars: add them to any page on your website and trigger them on arrival, exit, scroll or click. Target by URL or UTM code and control how often visitors see them.
• A/B testing: unlimited tests and variants from the Experiment plan, with manual traffic allocation and confidence intervals.
• Smart Traffic: on the Optimize plan, AI traffic routing sends each visitor to the page variant most likely to convert for them.
• Dynamic Text Replacement: matches your headline to the search term a visitor used, which helps paid search campaigns.
• Integrations and AI: 1,000+ integrations from the Build plan, AI copywriting, and an MCP server that lets you manage pages from AI assistants.

Unbounce's plans do not list checkout, course hosting or email sending. Leads from your pages go to the tools you already use through integrations.

What does ClickFunnels offer?

ClickFunnels is a funnel and online selling platform. Its pricing page lists these apps and features:

• Funnel builder and editor: unlimited funnels, landing pages and site pages on every plan, plus an AI funnel builder.
• Smart Checkout, store and add-to-cart: sell products online without a separate checkout tool. ClickFunnels says it does not take a percentage of your sales.
• Email marketing: send campaigns on every plan, with contact and email limits per plan. Automations and appointment booking start on the Scale plan.
• Courses, community and membership sites: host paid courses and groups.
• CRM and message hub: track opportunities and reply to leads in one inbox.
• A/B testing: test funnels or email campaigns, on every plan.
• Countdown funnels and discounts: time-limited offers and discount codes.
• Affiliate Center: run an affiliate program, from the Optimize plan.

Hosting is included, and you can use your own domain or a free subdomain. Older accounts still run on ClickFunnels Classic, which has its own login.

How do Unbounce and ClickFunnels compare on price?

Prices checked on 1 November 2026, in US dollars.

Unbounce

All Unbounce plans include unlimited conversions and free hosting. If you go over your traffic limit, pages keep running and Unbounce charges a one-time overage fee.

ClickFunnels

ClickFunnels costs more at the start, but it can replace an email tool, a checkout tool and a course platform. Unbounce costs less if you already have those tools.

Which is easier to use?

Both use drag-and-drop editors and templates. Unbounce has one job, so there is less to learn if you only need pages. ClickFunnels covers many jobs, from checkout to courses, so setup takes longer, but you manage everything in one place once it is running.

When should you choose Unbounce?

• You run paid search or social campaigns and need many focused landing pages
• You want serious A/B testing and AI traffic routing
• You want popups and sticky bars on your existing website
• Your CRM, email platform and checkout are already in place

When should you choose ClickFunnels?

• You sell courses, coaching, digital products or physical products directly online
• You want checkout, email and a CRM without stitching tools together
• You want to test whole funnels, not just single pages
• You plan to run an affiliate program from the same platform

What else should you consider?

If neither fits, see our list of Unbounce alternatives and our guide on how to optimize a landing page. Whichever tool you choose, test one change at a time and judge results on leads and sales, not page views. Our guide to A/B testing explains the basics.