Editor's note, November 1, 2026: Rebuilt list: the 2020 list of 7 Unbounce alternatives re-ranked and rewritten as 10 landing page builders and marketing platforms, with current prices, A/B testing, visitor limits and public reviews checked on 1 November 2026.
How we choose: we research each tool on its own site, check prices at the source and read what users say in public reviews. Our method
Instapage is the closest Unbounce alternative for teams that run paid ads at scale. Like Unbounce, it builds, tests and personalises landing pages for campaigns, with A/B testing from $159 per month billed annually. If price is your reason to switch, Swipe Pages gives you 20,000 visitors a month on its $29 plan and A/B testing from $69, and Leadpages has no traffic caps on any plan.
Other options suit different setups. HubSpot gives you free landing pages tied to a CRM. ClickFunnels suits businesses that sell online and want checkout and funnels in one tool. Webflow suits teams that want landing pages on their main website. GetResponse, MailerLite and Kit are enough if you mainly need sign-up pages for an email list.
Unbounce costs $29 per month, or $22 per month billed yearly, for 5 pages and 500 visitors a month. A/B testing starts on its Experiment plan at $149 per month, or $112 billed yearly, and AI traffic routing on Optimize at $249, or $187 billed yearly. So when you compare, look at visitor limits and overage fees, the cheapest plan with A/B testing, how many custom domains you get, whether popups and forms are included, and how you can try it. Prices below were checked on 1 November 2026.
The list at a glance
| # | Tool | Best for | Starting price | Free plan | Team |
|---|
| 1 |  Instapage | Performance marketers who build many landing pages for paid ads | $79 per month, billed annually | No | Sales and marketing |
| 2 |  Swipe Pages | Marketers who send most paid traffic to mobile and want A/B testing for less | $29 per month, billed annually | No | Sales and marketing |
| 3 |  Leadpages | Small businesses that want no traffic caps and a low starting price | $23 per month, billed annually | No | Sales and marketing |
| 4 |  Landingi | Marketers and agencies that want many templates, custom domains and client accounts | $24 per month, billed annually | No | Sales and marketing |
| 5 |  HubSpot Marketing Hub | Teams that want free landing pages connected to a CRM | $7 per seat per month (new customers) | Yes | Marketing |
| 6 |  ClickFunnels | Businesses that sell online and want funnels, checkout and email in one tool | $81 per month, billed annually | No | Sales and marketing |
| 7 |  Webflow | Teams that want landing pages to live on their main website | $15 per month, billed yearly | Yes | Sales and marketing |
| 8 |  GetResponse | Small businesses that want landing pages and email marketing in one plan | $15.58 per month billed yearly | No | Marketing |
| 9 |  MailerLite | Small teams that want landing page A/B testing at the lowest price | $10.80 per month billed yearly | Yes | Marketing |
| 10 |  Kit (formerly ConvertKit) | Creators who want free landing pages for growing an email list | $33 per month, billed yearly (Creator) | Yes | Marketing |
How we chose
We ranked each tool on the five points of our published method, in this order. First, fit: how well it can replace Unbounce for building and testing landing pages for campaigns. Second, the features that matter for that switch, such as A/B testing, visitor and page limits, custom domains, templates, popups and integrations, taken from vendor pricing pages and documentation. Third, price and how clearly it is stated, including free plans, trials and refund terms. Fourth, what users report in public reviews on G2 and Capterra. Fifth, whether the product is actively developed.
Every tool was researched on its own website, pricing page and help documentation, and in public reviews. Dedicated landing page builders rank highest because they replace Unbounce outright. Platforms that include landing pages as one feature, such as CRM, funnel, website and email tools, rank lower, even when they are a good fit for a particular team. For tips on improving the pages you build, read how to optimize a landing page and our guide to conversion rate optimization.
Best for performance marketers who build many landing pages for paid ads
1. Instapage
Sales and marketing- Starting price
- $79 per month, billed annually
- Free plan
- No
- Free trial
- Yes
- Price checked
- November 1, 2026
The closest like-for-like replacement for Unbounce. It builds, tests and personalises landing pages for ad campaigns, with no page limits on any plan.
Why it's on the list
Instapage is built for paid campaigns, with a drag-and-drop builder, more than 200 templates, popups, sticky bars and multi-step forms. Create costs $79 per month billed annually, or $99 month to month, for 15,000 unique visitors a month with unlimited pages, conversions and contacts. Server-side A/B testing, dynamic text replacement and AdMap, which maps ads to the pages they send traffic to, start on Optimize at $159 per month billed annually, and ad-to-page personalisation and heatmaps are on the custom-priced Convert plan. Create and Optimize have a 14-day free trial, but it needs a credit card and stops at 2,500 unique visitors. It holds 4.3 out of 5 on G2 from more than 500 reviews, where ease of use and templates are praised and limited customisation is a common complaint.
Pros
- Unlimited pages, conversions and contacts on every plan
- A/B testing, dynamic text and AdMap from Optimize
- Ad-to-page personalisation and heatmaps on Convert
- 15,000 visitors a month on the first plan
Cons
- A/B testing starts at $159 per month billed annually, more than Unbounce
- The free trial needs a credit card
- Personalisation and heatmaps only on the custom-priced plan
Who it's for
Performance marketers and agencies that run many search, social and display campaigns and want each ad to land on a matching page.
Who should skip it
Small teams that want a cheaper Unbounce. Swipe Pages or Leadpages start far lower.
More about Instapage: pricing, features and alternatives
Best for marketers who send most paid traffic to mobile and want A/B testing for less
2. Swipe Pages
Sales and marketing- Starting price
- $29 per month, billed annually
- Free plan
- No
- Free trial
- Yes
- Price checked
- November 1, 2026
The best-value alternative for paid traffic. It gives 20,000 visitors a month on its first plan and A/B testing for less than Unbounce or Instapage.
Why it's on the list
Swipe Pages builds fast mobile-first pages, publishes them as AMP pages on a CDN, and includes popups with exit intent and multi-step forms on every plan. Startup costs $29 per month billed annually, or $39 month to month, for 20,000 visitors a month and unlimited pages, against 500 visitors on Unbounce's Starter plan. A/B testing, dynamic text replacement and URL-based personalisation start on Marketer at $69 per month billed annually, with 50,000 visitors and 5 team members. Extra visits cost $5 per 5,000, and the 14-day free trial needs no credit card. It holds 4.8 out of 5 on G2 from about 179 reviews and 4.8 on Capterra from 176, where ease of use and fast pages are praised and a limited choice of templates is the main complaint.
Pros
- 20,000 visitors a month on the $29 plan
- A/B testing and dynamic text from $69 per month billed annually
- AMP pages and popups on every plan
- 14-day free trial without a credit card
Cons
- No A/B testing or team members on Startup
- Fewer templates than larger builders, according to G2 reviewers
- Some reviewers mention recent price increases
Who it's for
Performance marketers and agencies that run mobile-heavy ad campaigns and want high visitor limits at a low price.
Who should skip it
Teams that want hundreds of templates to start from. Landingi or Instapage offer more.
More about Swipe Pages: pricing, features and alternatives
Best for small businesses that want no traffic caps and a low starting price
3. Leadpages
Sales and marketing- Starting price
- $23 per month, billed annually
- Free plan
- No
- Free trial
- Yes
- Price checked
- November 1, 2026
The best choice if visitor limits are your problem with Unbounce. Every plan has unlimited traffic with no overage fees, and A/B testing starts on Grow.
Why it's on the list
Leadpages builds landing pages and sales pages from more than 166 templates and can take payments through Stripe with no Leadpages fee on top. Every plan includes unlimited traffic with no overage fees, while Unbounce caps visitors on each plan. Pro costs $23 per month billed annually, or $29 month to month, for 25 pages and 1 custom domain; A/B testing and unlimited pages start on Grow at $79 per month billed annually, and Optimize adds multivariate testing, Smart Traffic and heatmaps. Paid plans have a 7-day free trial that needs a card. Leadpages has been part of Redbrick since 2020. It holds 4.3 out of 5 on G2 from more than 230 reviews and 4.5 on Capterra from more than 300, where ease of use is praised and price and dated templates are common complaints.
Pros
- Unlimited traffic with no overage fees on every plan
- Starts at $23 per month billed annually
- Stripe checkout with no extra Leadpages fee
Cons
- No A/B testing on Pro or Business
- 7-day free trial that needs a card
- G2 reviewers mention dated templates and limited customisation
Who it's for
Small businesses, coaches and solo marketers who want lead and sales pages without worrying about traffic limits.
Who should skip it
Teams that need A/B testing on a small budget. Swipe Pages includes it for less.
More about Leadpages: pricing, features and alternatives
Best for marketers and agencies that want many templates, custom domains and client accounts
4. Landingi
Sales and marketing- Starting price
- $24 per month, billed annually
- Free plan
- No
- Free trial
- Yes
- Price checked
- November 1, 2026
A lower-priced builder with a large template library and A/B testing, though its entry plan has tight visit limits.
Why it's on the list
Landingi offers more than 400 templates, custom HTML, CSS and JavaScript, popups triggered by time, scroll or exit intent, and more than 170 integrations. Build costs $24 per month billed annually for 10 pages, 2,000 visits a month and 1 custom domain. A/B testing with more than two variants starts on Optimize at $119 per month billed annually, with 100 pages, 30,000 visits and 3 domains, and client sub-accounts come on Scale from $229. Every plan has a 14-day free trial that ends after 200 visits. It holds 4.5 out of 5 on G2 from 387 reviews and 4.8 on Capterra from 206, where ease of use and templates are praised and mobile layouts that need manual fixing are a common complaint.
Pros
- More than 400 templates
- A/B tests with more than two variants
- Popups and more than 170 integrations
- Client sub-accounts for agencies on Scale
Cons
- Only 2,000 visits a month on Build
- A/B testing starts at $119 per month billed annually
- The free trial stops after 200 visits
Who it's for
Marketing teams and agencies that build many pages across several domains and want a big template library.
Who should skip it
Teams with high traffic on a small budget. Swipe Pages and Leadpages allow far more visitors on their first plans.
More about Landingi: pricing, features and alternatives
Best for teams that want free landing pages connected to a CRM
5. HubSpot Marketing Hub
Marketing- Starting price
- $7 per seat per month (new customers)
- Free plan
- Yes
- Free trial
- No
- Price checked
- November 1, 2026
The best free option if you also need a CRM. Landing pages and forms feed contacts straight into HubSpot, but A/B testing needs an expensive plan.
Why it's on the list
HubSpot's free tools include up to 30 landing pages with HubSpot branding, plus forms and email marketing for up to 2 users, and every sign-up lands in the free HubSpot CRM. Starter starts at $7 per seat per month as a new-customer offer, against a usual $20. A/B testing of pages needs Content Hub Professional or Enterprise, and Professional starts at $450 per month with 3 core seats. On G2, reviewers praise having email, forms, landing pages and reporting in one place, and price as contact lists grow is the most common complaint.
Pros
- Up to 30 free landing pages
- Sign-ups go straight into the free CRM
- Email, forms and automation in the same platform
Cons
- A/B testing needs Content Hub Professional, from $450 per month
- Free pages carry HubSpot branding
- Costs rise quickly as contacts grow, according to G2 reviewers
Who it's for
Small B2B teams that want landing pages, forms and a CRM in one place without paying at the start.
Who should skip it
Paid media teams that test many page variants. Swipe Pages or Instapage do that for less.
More about HubSpot Marketing Hub: pricing, features and alternatives
Best for businesses that sell online and want funnels, checkout and email in one tool
6. ClickFunnels
Sales and marketing- Starting price
- $81 per month, billed annually
- Free plan
- No
- Free trial
- Yes
- Price checked
- November 1, 2026
The right switch if you sell your own products. It replaces a landing page builder, checkout, email tool and simple CRM, but costs more than a page builder.
Why it's on the list
ClickFunnels builds multi-step sales funnels and includes Smart Checkout, a store, email marketing, courses and a simple CRM, with A/B testing included and no percentage taken from sales. Launch costs $81 per month billed annually, or $97 month to month, with unlimited funnels, pages and visitors, 5 custom domains and 2 team members, though ClickFunnels marks unlimited funnels as a limited-time offer. There is a 14-day free trial and a 30-day money-back guarantee. It holds 4.6 out of 5 on G2 from more than 400 reviews, where ease of use and the all-in-one setup are praised and price and a basic CRM are common complaints.
Pros
- Checkout, email, courses and CRM in one platform
- Unlimited pages and visitors on every plan
- A/B testing included
- 30-day money-back guarantee
Cons
- Starts at $81 per month billed annually
- Unlimited funnels are marked as a limited-time offer
- G2 reviewers find the bundled CRM basic
Who it's for
Course creators, coaches and online businesses that sell directly and want fewer tools.
Who should skip it
B2B teams that only need lead capture pages and already have a CRM and email tool. Our Unbounce vs ClickFunnels comparison explains the difference.
More about ClickFunnels: pricing, features and alternatives
Best for teams that want landing pages to live on their main website
7. Webflow
Sales and marketing- Starting price
- $15 per month, billed yearly
- Free plan
- Yes
- Free trial
- No
- Price checked
- November 1, 2026
The most design freedom on this list. Landing pages sit on your own site and CMS, but A/B testing is a costly add-on and there is no popup builder.
Why it's on the list
Webflow is a visual website builder with hosting and a CMS, so marketers can build campaign pages on the company site instead of a separate tool. The free Starter plan publishes 2 pages on a webflow.io address. Basic costs $15 per month billed yearly, or $25 month to month, for a custom domain and up to 300 pages, and Premium adds the CMS for $25 per month billed yearly. A/B testing needs the Optimize add-on, from $299 per month billed yearly. Webflow replaced its old site plans in May 2026, so older reviews quote different prices. It holds about 4.4 out of 5 on G2 from nearly 1,000 reviews, where design freedom is praised and the learning curve is the most common complaint.
Pros
- Full design control and a CMS
- Free Starter plan
- Basic site plan from $15 per month billed yearly
Cons
- A/B testing needs Optimize, from $299 per month billed yearly
- No popup builder listed
- The learning curve is the top complaint on G2
Who it's for
Marketing teams with design skills that want landing pages and the main website in one system.
Who should skip it
Paid media teams that want to launch and test pages fast without design work. A dedicated builder is quicker.
More about Webflow: pricing, features and alternatives
Best for small businesses that want landing pages and email marketing in one plan
8. GetResponse
Marketing- Starting price
- $15.58 per month billed yearly
- Free plan
- No
- Free trial
- Yes
- Price checked
- November 1, 2026
The best email-plus-landing-page platform here. Every plan includes unlimited landing pages, and a free account keeps working after the trial.
Why it's on the list
GetResponse includes unlimited landing pages on every plan, with more than 200 templates, embedded sign-up forms, exit-intent popups and publishing on your own domain. A/B testing of landing pages and unlimited visits are on paid plans. Starter costs $15.58 per month billed yearly, or $19 month to month, for 1,000 contacts. The 14-day free trial needs no credit card, and afterwards a free account can still publish landing pages, capped at 1,000 unique visits a month. It holds 4.3 out of 5 on G2, where ease of use and support are praised and prices that rise with list size are a common complaint.
Pros
- Unlimited landing pages on every plan
- Exit-intent popups and more than 200 templates
- Free account after the 14-day trial
Cons
- Prices rise with the size of your contact list
- The free account is capped at 1,000 unique visits a month
- Fewer landing page testing options than dedicated builders
Who it's for
Small businesses that capture leads on landing pages and nurture them by email.
Who should skip it
Paid media teams that need advanced testing and personalisation. Instapage or Swipe Pages fit better.
More about GetResponse: pricing, features and alternatives
Best for small teams that want landing page A/B testing at the lowest price
9. MailerLite
Marketing- Starting price
- $10.80 per month billed yearly
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- November 1, 2026
The cheapest way to A/B test landing pages on this list, as part of a simple email tool, though page counts are low on the lower plans.
Why it's on the list
MailerLite builds landing pages, simple websites and pop-ups alongside email campaigns and automation. The free plan includes 1 landing page and 1 website for up to 250 subscribers. Comfort costs $10.80 per month billed yearly, or $12 month to month, and includes 10 landing pages and websites combined, unlimited custom domains and A/B split testing of up to 5 landing page versions. Power, from $25 per month, has unlimited landing pages. It holds 4.6 out of 5 on G2, where ease of use and value for money are praised and missing features are the most common complaint.
Pros
- Landing page A/B testing from $10.80 per month billed yearly
- Free plan with 1 landing page
- Unlimited custom domains on Comfort
Cons
- Comfort allows 10 landing pages and websites combined
- Unlimited landing pages only on Power
- Fewer page design options than dedicated builders
Who it's for
Small businesses and solo marketers who want sign-up pages and email in one low-cost tool.
Who should skip it
Teams that build dozens of campaign pages a month. Choose a dedicated builder.
More about MailerLite: pricing, features and alternatives
Best for creators who want free landing pages for growing an email list
10. Kit (formerly ConvertKit)
Marketing- Starting price
- $33 per month, billed yearly (Creator)
- Free plan
- Yes
- Free trial
- Yes
- Price checked
- November 1, 2026
The best free plan for list-building pages. Kit's free plan includes unlimited landing pages for up to 10,000 subscribers, but it is not built for ad testing.
Why it's on the list
Kit, formerly ConvertKit, is an email platform for creators. Its free plan covers up to 10,000 subscribers and includes unlimited landing pages, forms and broadcasts, with Kit branding. Visual automations and email sequences start on Creator at $33 per month billed yearly for 1,000 subscribers. It ranks last because its landing pages are built for collecting sign-ups rather than for testing paid traffic. It holds 4.4 out of 5 on G2, where the clean interface and easy builder are praised and price as a list grows is the most common complaint.
Pros
- Unlimited landing pages on the free plan
- Free for up to 10,000 subscribers
- Email automation on paid plans
Cons
- Kit branding on the free plan
- Built for list building, not for ad campaign testing
Who it's for
Creators, newsletter writers and solo businesses that need sign-up pages for a lead magnet or newsletter.
Who should skip it
Marketers who run paid campaigns and test pages. Any dedicated builder above fits better.
More about Kit (formerly ConvertKit): pricing, features and alternatives
Also considered
- Mailchimp: Includes landing pages with custom domains as part of its email platform, but its landing page features page does not set out landing page limits by plan, while GetResponse and MailerLite state theirs clearly.
Frequently asked questions
What is the best free alternative to Unbounce?
HubSpot's free tools include up to 30 landing pages with HubSpot branding, connected to a free CRM. Kit's free plan has unlimited landing pages for up to 10,000 subscribers, and MailerLite's free plan includes 1 landing page. GetResponse keeps a free account after its trial, capped at 1,000 unique visits a month. Unbounce itself has no free plan, only a 14-day free trial.
What is the cheapest Unbounce alternative with A/B testing?
On 1 November 2026, MailerLite included landing page A/B testing on Comfort from $10.80 per month billed yearly, though with only 10 landing pages and websites. Among dedicated builders, Swipe Pages included it from $69 per month billed annually and Leadpages from $79. Unbounce's first plan with A/B testing, Experiment, cost $112 per month billed yearly.
Is ClickFunnels better than Unbounce?
They do different jobs. Unbounce builds and tests landing pages that connect to your existing CRM and email tools. ClickFunnels builds sales funnels and adds checkout, email, courses and a simple CRM, so it suits businesses that sell online. See our Unbounce vs ClickFunnels comparison for details.
Why do people switch from Unbounce?
On G2, the most common complaints about Unbounce are slow support, price and billing. Its plans also cap visitors and pages. Starter allows 5 pages and 500 visitors a month, and A/B testing starts on Experiment at $149 per month, or $112 billed yearly. Leadpages has no traffic caps, and Swipe Pages allows 20,000 visitors on its first plan.
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