Sales Loves Marketing
Acquired by Bending Spoons in January 2025; still sold as Loomly.
- Best for
- Marketing teams and agencies that plan social content in a shared calendar and need client or manager approval before posts go live
- Starting price
- $49 per month
- Free plan
- ✗ No
- Free trial
- ✓ Yes
Loomly is a social media management platform. Teams use it to plan posts in a shared calendar, write them with AI help, get them approved and publish them to networks such as Instagram, LinkedIn and TikTok. Paid plans start at $49 per month billed yearly, and there is a 7-day free trial.
Who is Loomly for?
Loomly suits marketing teams and agencies that manage several brands or clients and need a review step before anything goes live. Starter covers 12 social accounts and 3 users, which fits a small team. Beyond covers 60 accounts with unlimited users, which fits agencies and larger marketing departments.
Since January 2025 Loomly has been owned by Bending Spoons, an Italian technology company. It is still sold under its own name.
What are Loomly's main features?
Calendar and post creation
Every plan has unlimited calendars, shown as a calendar, a list or single posts. The AI assistant suggests topics and posting times, and writes captions, visuals and versions of a post for each network. You can pull media from Canva, Google Drive, Unsplash and Giphy.
Approvals and collaboration
Approval workflows and user roles come with every plan. Beyond adds custom roles and workflows, so you can match your own sign-off steps. Loomly also connects to Slack, Microsoft Teams and Zapier.
Publishing and engagement
Loomly publishes directly to Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Snapchat and Google Business Profile. It supports recurring and bulk posts and suggests the best time to post. An inbox lets you reply to comments and messages, save replies and assign conversations, with AI-drafted replies.
Listening and analytics
Social listening tracks mentions, sentiment, trends and competitors, with 2 uses per month on Starter and 5 on Beyond. Analytics cover post performance and shortened links, reports can be exported, and Beyond can send reports on a schedule.
How much does Loomly cost?
Prices checked on 1 November 2026, in US dollars:
| Plan | Billed yearly | Billed monthly | Social accounts | Users |
|---|---|---|---|---|
| Starter | $49 per month | $65 per month | 12 | 3 |
| Beyond | $249 per month | $332 per month | 60 | Unlimited |
| Enterprise | Custom | Custom | 61+ | Unlimited |
Prices are for the whole plan, not per user. Yearly plans are paid upfront and cannot be cancelled early. Nonprofits can apply for a 50 percent discount.
What do users say about Loomly?
Loomly is rated 4.6 out of 5 on G2 from 1,796 reviews at the time of checking. G2's review summary says users most often praise how easy it is to use, simple post scheduling, managing many accounts and brand calendars in one place, and smooth collaboration with clients.
The most common complaints on G2 are limits on Instagram (such as tags and music that cannot be pre-scheduled), analytics that some find basic, occasional scheduling glitches, a clunky editor for some publishing tasks, and a mobile app that needs work.
When should you choose an alternative?
- You need a cheaper tool for one person or a small brand. Look at Buffer.
- You want deeper analytics and a large social inbox. Compare Hootsuite.
- Your work is mostly Instagram and TikTok visuals. Later is built around visual planning.
For a wider comparison, read the best social media tools for marketers or browse all social media tools.
Key features
- Content calendar. Plan posts in calendar, list or post view, with unlimited calendars on every plan.
- Post creation with AI. An AI assistant suggests ideas and timing and writes captions, visuals and channel-specific versions of a post.
- Scheduling and publishing. Direct publishing, recurring and bulk posts, post previews and best-time-to-post suggestions.
- Approval workflows. Roles and approval steps so managers or clients can review posts, with custom roles and workflows on Beyond.
- Interactions inbox. Reply to comments and messages, use saved replies, assign conversations and draft replies with AI.
- Social listening. Track mentions, sentiment, trending topics and competitors, with a monthly allowance per plan.
- Analytics and reports. Post analytics dashboard, link shortener analytics, report exports and, on Beyond, scheduled reports.
- Integrations. Canva export, Google Drive, Unsplash and Giphy for content, plus Slack, Microsoft Teams and Zapier for workflow.
Loomly pricing
| Plan | Price | Notes |
|---|---|---|
| Starter | $49 per month billed yearly ($588 per year), or $65 billed monthly | 12 social accounts, 3 users, unlimited calendars. Scheduling, approval workflows, advanced analytics, link shorteners, limited monthly AI use and 2 social listening uses per month. |
| Beyond | $249 per month billed yearly ($2,988 per year), or $332 billed monthly | Marked most popular. 60 social accounts and unlimited users. Adds custom branding, custom roles and workflows, hashtag manager, scheduled reports and 5 social listening uses per month. |
| Enterprise | Custom quote | 61 or more social accounts, unlimited users, priority support. |
Loomly FAQ
How much does Loomly cost?
On 1 November 2026 Loomly's pricing page listed Starter at $49 per month and Beyond at $249 per month when billed yearly, or $65 and $332 billed monthly. Enterprise is priced on request. Sales tax may be added depending on your billing address.
Does Loomly have a free plan?
No. Loomly offers a 7-day free trial without a credit card, but no permanent free plan.
Which social networks does Loomly support?
Loomly lists Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, Snapchat and Google Business Profile.
Who owns Loomly?
Bending Spoons, the Italian technology company, bought Loomly in January 2025. The product is still sold under the Loomly name.